What if they built it on Eastern north of 40/35? That let's them tap into two interstates.

Similar reasoning makes me think it won't be all the way in Norman or Yukon. They may want to limit a potential detour for diehard customers to less than 30 minutes.

Hear me out: Buc-ee's Crossroads. They can really play into that with marketing and still tap into 40 and 35 traffic.