As they had more locations, I imagine the novelty wears off. If there is one in south Norman/I-35, there is a lesser chance of our crew stopping at the one in Denton or Fort Worth on road trips to Texas. If we just need gas or restrooms, easier to pull off at a much smaller Loves or QT.
I think the draw is the giant store size and grass root marketing that is done by their loyal fan base.
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