I talked about the advertisements earlier but all those commercials (and social media posts of "big hits" that are probably made up) make sports gambling appear more normal and something that everyone does. Sucks people in on how easy it is and I am sure many people get addicted. I personally don't like gambling and have no issue with others doing so I just think the "in your face" 24/7 ads and posts about it have gotten a lot of people into it. Including some younger people based on how easy it is to do.