January 2024 - General Weather Discussion

[midtownokcer]

Does Mike Morgan hype things up just for the sake of it? He had the same forecast last night. This morning, the KFOR met. had temps way above freezing for Sun/Mon along with Ch. 5 and Ch. 9. Today, he's dropped them again.

[MagzOK]

Does Mike Morgan hype things up just for the sake of it? He had the same forecast last night. This morning, the KFOR met. had temps way above freezing for Sun/Mon along with Ch. 5 and Ch. 9. Today, he's dropped them again.

Absolutely he does! They all do to some degree, but this guy is the worst. I noticed the other night or recently that he and Emily were actually saying "it's a bread and milk storm so don't forget to stock up at Braum's." I thought that was odd to hear. Now i'm seeing this graphic with the Braum's logo in the top. Makes perfect sense. This is proof that they are partnering to drive up sales. This is so awful and it gets in the way of true forecasting.

But yes as Pete has said, the weather segments are probably the biggest draw to the local news.

[NikonNurse]

Absolutely he does! They all do to some degree, but this guy is the worst. I noticed the other night or recently that he and Emily were actually saying "it's a bread and milk storm so don't forget to stock up at Braum's." I thought that was odd to hear. Now i'm seeing this graphic with the Braum's logo in the top. Makes perfect sense. This is proof that they are partnering to drive up sales. This is so awful and it gets in the way of true forecasting.

But yes as Pete has said, the weather segments are probably the biggest draw to the local news.

It should be in the new oklahomans' hand book or in a newborn parents discharge instructions that one viewing of the weather daily should be required.

[Pete]

But yes as Pete has said, the weather segments are probably the biggest draw to the local news.

Talk to anyone involved in local broadcast news and they'll tell you weather is at least 75% of the draw, at least in Oklahoma.


Remember when they'd do 15 minutes of news, 7-8 minutes of weather and the same for sports? Watch now. They almost always lead with some sort of weather tease, then have 3-4 very drawn-out weather segments within every 30-minute broadcast.

Their average viewer of local TV news is well into their 60s and those people love the weather.

[CPin405]

Talk to anyone involved in local broadcast news and they'll tell you weather is at least 75% of the draw, at least in Oklahoma.


Remember when they'd do 15 minutes of news, 7-8 minutes of weather and the same for sports? Watch now. They almost always lead with some sort of weather tease, then have 3-4 very drawn-out weather segments within every 30-minute broadcast.

Their average viewer of local TV news is well into their 60s and those people love the weather.

That is SOO true! It could be a day in the mid 70s, light wind, no rain and they would lead with something like "The sun is out today, but will it last?. Lets go over to the weather center for more information.." like clockwork. And the story right before the weather story will almost always be some weather related story which may not have taken place in Oklahoma.

Its pretty annoying which is why I don't watch local news except for as someone else said during tornado season I need to see what's happening on the ground.

What I don't need is seeing someone stick a ruler into snow or saying "the roads are slippery" when it snows. Well yes, what else would they be again?

Anyways hope it warms up quickly on Monday morning so the ice problem goes away.