Quote Originally Posted by Urbanized View Post
^^^^^^^^
Attendance and merchandise sales both went up substantially with the change to the Dodgers name. In retrospect it was a good change. Immediately communicates the connection to the LA dodgers, which as a brand is second only to the Yankees in MLB and one of the top brands in all sports.
I was definitely cool with change from Redhawks to Dodgers and their branding has been really cool just still prefer the 89ers over anything. That ship has obviously sailed though. Similarly I’d hate to see the Tulsa Drillers, who have done some cool things with their branding, renamed.