If you have flown out of Will Rogers World Airport lately, you may have noticed several new retail shops and restaurants popping up along the terminal concourses, especially in the airport’s east concourse that opened last fall. The airport has been working with award-winning concessionaire Paradies Lagardère to introduce the new eateries and shops to their air travelers.
According to Scott Keith, assistant director for the City of Oklahoma City’s Department of Airports, airline passengers, airport employees and others have responded favorably to the new additions to the concessionary lineup.
“Our concession and retail program set out to try and assemble both high-quality local brands and high-quality national brands to serve our passengers and citizens as they travel through Will Rogers World Airport. This provides our citizens and passengers the ability to identify, connect and support both local business brands in our community and national brands while they are here at Will Rogers World Airport,” Keith said.
The airport’s retail and concession program will be built out in several phases through mid-2024, proportionate to returning passenger levels, Keith said. Following a marked slowdown in the number of air travelers because of COVID, air traffic has rebounded across the nation and passenger levels are expected to continue its upward trend in the foreseeable future. Will Rogers World Airport is no exception. Passenger traffic levels are up by more than 24% from what the airport experienced in 2021; however, it is down by about 11% from the record levels it saw in 2019.
National brands Starbucks and Vino Volo opened to passengers on the east concourse last October and November, just in time for the holiday travel season. Trip Advisor and Freddy’s Frozen Custard and Steakburgers opened in September and December 2021, respectively, followed by Tropical Smoothie Café last March. Local retailer Tin Lizzie’s, which offers an array of products from Oklahoma-owned boutiques, artisans and makers, opened to airport customers Sept. 2, 2022, the Friday before the Labor Day weekend. An official grand opening for the retailer is expected to occur sometime this month.
Later this fall, passengers should begin to see other retailers and restaurants coming on line, but in the central terminal area and in the west concourse, according to Keith. Osteria, Hatch and Elemental Coffee, along with The Apartment, Oklahoma’s Own News 9, iStore Express and local gift shop Plenty Mercantile will be opening throughout the fall and into mid-2024.
“The new concession program, once it is complete, should meet the future demands of the projected growth for Will Rogers World Airport,” Keith said.
Bookmarks