Omniplex gets new name/look

[metro]

I personally think Oklahoma Science Museum would have sounded better than Science Museum Oklahoma, but at least they are creating a new image.

Personnel unveil the banner renaming the Omniplex to Science Museum Oklahoma. Photo courtesy Science Museum Oklahoma

Omniplex changes its name to Science Museum Oklahoma

By Stefanie Brickman - 11/7/2007
OKC Business

With Oklahoma City Mayor Mick Cornett providing the countdown, personnel unveiled a new identity today as the Omniplex became Science Museum Oklahoma.

“This is the reinvention of a new facility,” Cornett said. “It will be educating the next generation.”

Jim Farris, Museum Board Chair, said not only is the museum using a new name that more accurately describes what it is, but also a new focus.

Farris said in 2004, key personnel began a strategic planning phase that has included applying for and receiving a five-year $7.2 million Donald W. Reynolds Foundation grant that has upgraded its exhibitions as well as American Association of Museums accreditation.

In 2009, an energy exhibit which has been financially backed by Devon, will debut. Farris expects the exhibit – which will feature everything fossil fuels to alternative energy options – to be the best in the U.S.

The newly named museum will also serve as the hub of the Oklahoma Museum Network with satellite locations in Enid, Lawton, Tulsa and Seminole as well as a mobile museum that will be able to travel throughout the state.


The 366,000-square-foot building opened in 1982.

[kmf563]

It really is about time to do something with it. I love the place but it really has started lacking in updates. From the exhibits all the way down to the carpet. It just needs a face lift. It gets a lot of attention from tourists.

[Nixon7]

Yeah, we HAVE to get 'Oklahoma' somewhere in that title just like everything else. The name Omniplex was too far of a reach. I do agree it is time to update that building...

[oneforone]

Wow, It took them three years to come up with a generic name. Why don't they just name it "The place by the zoo with the IMAX theater, that is full of science stuff"

[venture]

Agree...this fascination of naming everything "Oklahoma" is getting old. I'm glad we take pride in our state and all, but eventually it just becomes flat out retarded.

[jbrown84]

The name change makes sense I guess. Not a huge fan of the name.

Otherwise they seem to be going in a really good direction.

[MadMonk]

Doesn't exactly roll off the tongue. I liked the name "Omniplex". They could have at least put an "of" in between Museum and Oklahoma. As it stands, it just sounds retarded.

One other thing, in that photo of the new logo, the lower case e looks like a backwards S or a 2. Why mix cases on the lettering? Again...retarded.

[oneforone]

I guess everyone will start calling it the SMO. I could even see some calling it the Schmo.

[Taggart]

Awful... simply awful..

Like I've said many times before, the "Oklahoma Identity Crisis" strikes again!

Oklahoma can't stand to have anything unique. They MUST copy others or they fear they're not good enough.

[Oh GAWD the Smell!]

It's a "museum"? I always thought it was more of an interactive and demonstrative science fun park sort of deal. At least that's what it was when I went.

The word "museum" is the equivalent to "house of torture" to kids. If somebody told me that I was going to a museum when I was 12, I'd have rolled my eyes and found something else to do.

Aren't kids the target crowd? Smooth move ex lax.

[Taggart]

As if attendance wasn't low enough, now they're going to remind people what they're really going to.

And what's with "Oklahoma" in the name of everything. Like people frequently forget where they're at.

[Architect2010]

Actually, attendance has gone up the past few years...

[Cid]

Wow, It took them three years to come up with a generic name. Why don't they just name it "The place by the zoo with the IMAX theater, that is full of science stuff"

Probably because it doesn't have an IMAX theater.

[The Old Downtown Guy]

I've taken lots of grandkids there over the years and have always thought their clunky home-made interactive exhibits were a lot of fun. Not sure I like the new name much and for sure don't care for the sign . . . but with the Reynolds moulah, the quality of the exhibits should go up a ton. They've had some pretty good art shows there too, though I haven't heard much about anything opening there lately. And whatever you call the large format dome screened theater, it's way cool . . . great sound too.

[Karried]

omg. I hate that sign.

I like the name okay..

I love the idea that they will update and improve but that sign is horrible!

[solitude]

That. Logo. Is. AWFUL!!!

[oneforone]

Probably because it doesn't have an IMAX theater.

They play IMAX documentries in The OminDome.... so most people refer to it as an
IMAX theater. It's kind of like when you offers someone you Coke and they have Pepsi, Moutain Dew and Dr. Pepper in the house as well.

This is just for you CID

"The place by the zoo full of science stuff that plays IMAX movies."

Hey.... that is kind of funny they will have to rename the Omni Dome to the SMO Dome. AKA: The Schmo Dome

In fact that is how I will refer to it from now on.

[Oh GAWD the Smell!]

They play IMAX documentries in The OminDome.... so most people refer to it as an
IMAX theater. It's kind of like when you offers someone you Coke and they have Pepsi, Moutain Dew and Dr. Pepper in the house as well.

This is just for you CID

"The place by the zoo full of science stuff that plays IMAX movies."

Hey.... that is kind of funny fhey will have to rename the Omni Dome to the SMO Dome. AKA: The Schmo Dome

In fact that is how I will refer to it from now on.

No, it's more like if they offered you a coke, and then handed you water. That "theater" is nothing remotely close to IMAX.

However...Schmo Dome it is!

[kevinpate]

I'll call it the Omni for years to come. I'm not big on learning new tricks. After all, I still suggest folks visit the Cowboy Hall of Fame

[OKCDrummer77]

I'll call it the Omni for years to come. I'm not big on learning new tricks. After all, I still suggest folks visit the Cowboy Hall of Fame

Same here. I kept calling the Cox Center the Myriad for at least a year after that change.

[Karried]

I still call the Underground the Tunnel - ask Metro :-)

[teacher girl]

i don't care for that logo either~~~ft worth has a good science place and they just have it named fort worth museum of science and history

I don't know about all the changes the omniplex is making, didn't they take away the little air museum and what about the stuff upstairs. GRANTED, the new play area is awesome!! but all the exhibits hold wonderful memories, but new carpet would be GREAT!!

[jbrown84]

I hadn't heard that the Air & Space Museum was removed.

Also, the International Gymnastics Hall of Fame just moved over there, which is odd because that has nothing to do with science.

[kmf563]

The air and space museum was there last month, hadn't heard they were moving that either. We were there for the Harry Potter thing. The new play area was fantastic. And the upstairs was all the same with some new additions, including the gymnastics area. It was basically about the physics aspect of it with a play area of mats and balance beams and pictures on the wall of local gymnasts. It wasn't bad. Besides, it's upstairs where a lot of the smaller museums really don't have anything to do with science...like the Native American place and the wall of first ladies dresses of oklahoma.

[BDP]

This is great that they're going to revamp it some, but I have to agree the new name is LAME. Omniplex was kind of a cool name, imo. Why do we do this? What's weird is that it had a unique brand as the Omniplex, now it's just another science museum that happens to be located in Oklahoma. I'd get an F on that move in any basic marketing class, for sure.

Besides, they already have the #1 spot on SERPs for both Yahoo and Google for both 'Omniplex' and 'Science Museum Oklahoma'. They gain nothing by this, imo.