Benz Building (formerly the Broad)

[Pete]

BROAD is the name given to the old Mercedes dealership which will be the new home to HoganTaylor accounting firm.

[CS_Mike]

Why oh why are they not planning to add sidewalks along 11th, 12th, and Broadway Place? Seems like an inevitability that more density will be coming to the area now that the dealership is gone. They should be anticipating development fronting each side of the building.

[5alive]

^^^^This

[Plutonic Panda]

This development is a bit underwhelming. I was hoping for more. This would make a great Whole Foods or REI. Not sure if an accounting firm will activate the area anymore than the dealership did. I also echo the comments about not including a sidewalk. Maybe they intend to build one anyways. This would be a great building for a Trader Joe's or Whole Foods because of the parking lot in the back. I will be emailing both companies and letting them know of this opportunity, even though it's a tad late for anything like that to happen.

[Ross MacLochness]

^^^I agree and I've been sayin the same thing about a grocery store. This location has much potential...

[rezman]

By the renderings you'd think it is still a Mercedes dealership.

[PaddyShack]

By the renderings you'd think it is still a Mercedes dealership.

I hadn't noticed that just about every car in the rendering is a Merc, haha!

[CloudDeckMedia]

Pete, did Howard/Midtown sell the building, or are they just leasing it to BROAD/HoganTaylor?

[jonny d]

Having 65-70 well paid accountants in that area cannot be bad. They will spend money at the local restaurants. Sure, everyone prefers retail over office, but money talks.

[Ross MacLochness]

^^^ True. It's definitely better than a vacant lot or even a car dealership.

[Pete]

Work has started.

[Pete]

[SagerMichael]

Possibly my least favorite development in the entire city

[David]

Possibly my least favorite development in the entire city

I don't understand this at all. Sure, it could be more exciting, but at the building stands now it's nearly an eyesore squatting on Broadway and north Automobile Alley, not to mention occupying a corner of the streetcar route. Refreshing the look and bringing in a big new tenant for the area is a nice change.

[Pete]

[Ross MacLochness]

I can't not read the name of this development in a Joe Pesci esque voice. Broad.

[Pete]

Actually, now they are using Benz as the building name.

[HangryHippo]

Actually, now they are using Benz as the building name.

Seriously? Yikes...

[soonerguru]

actually, now they are using benz as the building name.

lol!

[David]

Kind of a lateral shift rather than worse or better.

[Pete]

[Pete]

[Pete]

The parking lot to the west is being completely re-worked as well:

[Pete]

Hogan Taylor has moved in on the 2nd floor.

[Pete]