Quote Originally Posted by stile99 View Post
And yet Crest seems to be doing quite well, and Winco, though it may settle down in time, is off the charts. I think the 'risk' in OKC is if you half-ass it like Homeland, so if that's what Kroger would do, then yeah, I can see why they're afraid.
Of course, but Crest ("rock bottom prices") and Winco (no bagging, no credit cards, etc.) fall firmly within the discounter classification.

I'm sure Kroger would do fine here, but most of the players recently entering the OKC market have skewed to the high end or to discounting.