To follow up on y_h's post,
I concur that St. Louis Mills has been a big disappointment. Part of the problem is its location. It was built a long way from where the affluent population center of St. Louis is. It had a few cool stores at the beginning, but it also had a lot of junk from the beginning. People didn't want to drive 20-30 minutes to shop at a few good stores, when you have to navigate through acres of ordinary stuff. The two or three times I was there, it felt like I wandered and wandered and wandered to find any store I wanted to patronize.

But also it has a lot of competition in St. Louis. When you have malls here with Nieman Marcus, Saks, Nordstrom and dozens of smaller brand-name stores, who is going to go out of their way for a few good outlets? Also, not to be politically incorrect, but because of its location, it began to attract a miscreant crowd. In fact, they recently had to implement a curfew at that mall, children under 18 aren't allowed in there by themselves at night. There have been several fights there.

This mall in OKC sounds very exciting. And because it wouldn't have as much competition and the traffic isn't as bad, it should do better than the one in St. Louis. Although I-40 and Council is kind of in the sticks, being right on the highway should help it out a lot. Still, my fear is that this is one of how many attempts currently underway to up the retail ante in OKC? If good power centers are built on I-35 in Edmond, north of Quail Springs, University Park in Norman, this one on Council...are we diluting the audience a bit? Can all of these places make it? Would we be better off choosing two - say Quail Springs and Norman and concentrating the high quality retail there, so there is a little density of purpose? I'm not a retail expert, just random thoughts... Of course all of this could be concentrated downtown, but that's not exactly the business model for these types of places.