This is the scary part in general. What is the right level of profits? Longevity and Sustainability are expensive in the short-run. If they want to build a quality urban neighborhood, they're not making their money back in 10 years. If they have to play the short-term game (by their choice or their stakeholders), this has a 0% chance to reach its potential. The reason I think so many of us are hopeful is that Humphreys has expressed a sense of patience and understanding that it may not happen over night.
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