Nice breakdown, jeep. I, too, looked at the menu to see their pricing. It does look like quite the uphill climb to be profitable.

Perhaps they are also depending slightly on the uniqueness and added public exposure by doing this. This is basically uncharted territory for restaraunts in America. Also you will need less management/HR to hire and find people like most restaraunts have constantly due to extremely high turnover. Where it looks like there is a lot of added expense in doing this, there could very well be underlying savings.