Quote Originally Posted by Sid Burgess View Post
I agree, it's pretty hard to complain.

Three things though:

1) It's hard to imagine being in that much of a hurry to get home that one couldn't wait a little while till pricing became more affordable.

2) Midtown to Edmond is a decent distance, especially to some places in Edmond. The cost wasn't going to be cheap anyway but kudos to your friend for having the foresight to choose to be driven home.

3) Uber needs to add a real-time fare meter inside the app. Right now, there is a small 'bubble' on the destination pin that shows you a) the estimated time till arrival and b) the estimated number of minutes until arrival. You can toggle this but just tapping the bubble on the destination pin. Without adding any clutter to the UI, adding one more metric as the real-time or accrued fare would be an elegant solution within the app and would do wonders to help people make decisions while en route. A huge part of the problem is the sticker shock. I know Brian already mentioned this above and my point is that they've got the UI elements in place already to add it to the application in a way that people could easily use and see. I'd like to see them turn that on.
I wasn't with them so I'm not sure what the hurry was. The distance was 33 miles so it would have been around $60 on a normal day. I agree that adding a real-time fare feature would be nice, but would that change anything? It would be nice to have a ballpark price as you go, but it is not like I'm going to get out of the car if it reaches a certain point.