Quote Originally Posted by mmm View Post
i just think it's a bit dishonest to say that it's only about the message. regardless of what i think of its theology... lifechurch is marketed like a brand. it markets branded bumper stickers, tee shirts, albums, etc. while you may argue that those are just witnessing tools, you can't deny that on these items themselves the brand is being marketed over the message. -M
you can't argue with that. they pretty much franchise themselves.