Are Braum’s commercials old? Yes. Are Braum’s color scheme's outdated? Yes. Is Braum’s less likely to contribute much money to community initiatives when compared to the competition? Yes. Although, the most important questions are…Is Braum’s making a profit for its owners? Yes, absolutely. Is Braum’s keeping its stores open? Yes. Does Braum’s employee a lot of people? Yes. I don’t understand why they “need” to change what’s working just because it is old. I see more restaurants lose business when they “change” what has been working for them, because they lose their identity. They know who they are, and they know who they aren’t. I appreciate that, and I think a bunch of other people do too, and that’s probably why there’s almost always a line in their stores (well, and the service is pretty slow, but so is Soinc.) For me, the Braum’s old egg nog commercial is almost as synonymous with Christmas in OKC as the B.C. Clark jingle.

Just a thought.