I live near 104th and S. May and today we got a letter from Continental Properties saying they were about to build. Here's what the letter said:

Dear Neighbor:

Our company, Continental Properties Company, Inc. ("Continental") plans to develop, own, and operate a Class-A, market rate multi-family development project on approximately 40 acres of land located near the northeast corner of South May Avenue and SW 104th Street in Oklahoma City, as indicated on the enclosed vicinity map.
The letter continues to go on inviting everyone to come to a meeting to allow them to introduce themselves and their proposal. Wanting to get everyone's feedback and answer questions. Below is the map they supplied (I added some identifiers to make it easier to read). I'm assuming "multi-family development" is another way of saying apartments?