The issue is most of the employees (and the unions behind them) that are striking don't understand how fast food really works or more than likely don't really care how business actually operates. Sure McDonald's corporate may make billions in revenue but they don't work for McDonald's corporate, they work for a local franchise owner whose margins are much, much slimmer. Most would hire fewer people if they have to pay much higher wages. Only in markets where the labor pool is tight (like Midland/Odessa, Minot/Williston, North Dakota due to the energy boom) is the pay at fast food approaching that rate they are requesting but that is because the better job in the oil field or energy service industries are starting at $25.00+/HR. Also the $15.00/HR is ridiculous because of the cost of living differences in this country, but never try to apply logic to such blanket statements.