Well true...the brand building behind it is huge. I think the new logo and overall theme is great and will do them well. I think the aircraft paint scheme still has a chance of getting modified - at least the tail. Has it happened before? Japan Airlines and British Airways are two that come to mind right away that changed liveries quickly after rolling out "well thought out marketing plans." Delta has also been one that hasn't stayed married to a paint scheme for too long, but I think the revised widget is here to stay for awhile.
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