Actually, I'm attempting to highlight the difference between rational sustainability, and emotional environmentalism. I applaud sustainability that's predicated on reason and logic... I mock plaque-seekers and those that think reducing carbon footprints can alter climate change. Both approaches result in better buildings than the old, non-sustainable norm; so, if I were politically neutral I'd stop there (but I'm not). I use the term "hugger" to describe the emotional environmentalist. I use the term "greedy" to describe anyone taking advantage of hugger's ignorance.
I guess that is a little derisive.
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