Quote Originally Posted by Rover View Post
Whole Foods is a niche marketer and could care less about the WalMart shoppers. WF targets a specific demographics for its customers. Saving money and WF don't go together. Feeding a big family for less is not WF's objective.

HEB is a long established local favorite with twice as many stores in San Antonio. And most of HEB is very competitively priced basic food. If Crest keeps upgrading their stores and adds more locations it can do what HEB does...grab the middle ground.
In that article I noticed HEB had lost market from 67% in 2003 to 53% in 2010. Wal-Mart in same period moved from 14.3% to 20%. So others gained about 7% in the same period. When I was in San Antonio I thought HEB Plus was more like a Super Wal-Mart actually. I am just not fond of the huge stores for groceries though.