while I agree this is a boon for AAlley and retail in downtown, I think it would have been a much bigger and better boon for Stockyard's City. It would have been much more appropriate in Stockyard's City, since the vibe of AAlley is urban, modern, contemporary, and 'not western' and I think the city should really develop SC into it's WESTERN/Cowboy destination and let AAlley and Midtown become true urban "CITY" hot spots.

But nonetheless, hopefully this new store will help build downtown and it is a 'destination' retail shoppe. It also is a retail location, although I'd hope they would not totally vacate Norman, if only for Norman's sake.

I highly doubt the claim Mason made that this will be downtown's most valuable inventory - 'ever heard of BC Clark, flagship is down the street and Im sure they have the largest value of a downtown retailer. ...'