NORMAN — Potbelly Sandwich Shop recently announced it is providing Norman investors the opportunity to own and operate their own stores through a new franchising program.

Mike Walters, franchise zone manager for Potbelly Sandwich Shop, said the company’s top priority will be maintaining the brand’s “vibe and heritage” as it makes its way into Norman.

“Local ownership in Norman with qualified, hometown entrepreneurs will be the best way for us to continue to deliver the extraordinary experience and food our customers have grown to expect during the last 10-plus years,” Walters said. “Our fans have voiced their opinion and there is strong demand for Potbelly in Norman.

“We’re prepared to meet the demand and provide individuals with the opportunity to open their own Potbelly.”

The sandwich shop started off as an antique shop that offered food to its customers, but has grown to more than 200 company-owned and operated stores in a dozen or so states.

As Potbelly expands, Norman serves as an ideal market for the company’s franchising initiative. The close proximity to its current operations permits implementation of brand standards in operations, marketing and purchasing, Walters said, adding that Potbelly will support its franchisees with thorough training, in and out of store.

Franchisees will tap into the company’s Hubbard Workshop, where store furniture and décor is created and obtained.

“The look and feel of our shops conveys a culture and tradition that is unique to Potbelly,” Walters said. “Our store owners will also introduce local artifacts and quirky décor to give their stores even more hometown character.”

Gregg Cebrzynski, a company spokesman, said Potbelly — which already has plans for one Norman location set to open next year — is seeking franchise investors, including qualified married couples and life partner teams who are sincere about integrating Potbelly into the Norman community.

Each store will have about 25 employees, Walters said.