There are cities and towns that have pretty strict design standards that regulate what can and cannot be built in their city limits, Overland Park was one of the first with these type of design standards.

Developers in OKC are used to pretty much doing whatever they want because in many minds any retail is good retail, that has almost always been the case and they will fight any change to the ability to do what they want. Most will build they think they can get by with.