The area where all the development is occurring on the middle segment of the canal is being renamed "Lower Bricktown" instead of "Bricktown Entertainment District." I think this is a good move because it will help disticnguish the area south of Reno from the area along Sheridan (Bricktown itself), while still connecting the two areas by keeping Bricktown in the name. "Lower Bricktown" makes me think of Lower Manhattan. It gives the area a more urban feel.

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Here's the article:

Area renamed Lower Bricktown

By Steve Lackmeyer
The Oklahoman

Say goodbye to the Bricktown Entertainment Center and hello to Lower Bricktown.
Seven years have passed since the Oklahoma City Council and the Urban Renewal Authority designated Randy Hogan as developer for city-owned land between Reno Avenue, Interstate 40, Oklahoma Avenue and Lincoln Boulevard.

Over that time, he had to fight off legal challenges and political battles and a downturn in the theater industry. The project is rapidly approaching completion with Tuesday’s announcement of Toby Keith’s Roadhouse, and Hogan admits he never took the time to come up with a good name for the area.

“I spent about five minutes on the name Bricktown Entertainment Center,” Hogan said. “And over time, it became too generic.”

Urban Renewal director JoeVan Bullard said Hogan is free to choose the area’s identity, though the agency still oversees design standards for new construction.

The new name and logo will begin popping up on the Internet, along the canal trails and on maps and brochures later this year. Hogan said the name is inspired by other locales, including Denver and Manhattan. “This just has a little more spice to it,” Hogan said.