Anyone have any idea as to what all new hotels being built on Memorial Road are?

There are two being built on the southwest quadrant where Hefner Parkway and Memorial meet (I heard one was a Holiday Inn Express and the other is a Country Inn).

And now I notice a new one being built next to the recently opened Hilton Garden (behind the Springhill Suites).

Does that area really have a need for so many hotels? I'm not complaining, i'm just surprised by the surge of hotels hitting that area.