Part of the problem is that there are so many people out there who see these skyrocketing numbers and are unphased by it because the death rate is relatively low. I just saw a meme on Instagram that was giving Florida a hard time for its rising count and these were the top comments:

"Yeah and like 40 deaths so, big YAWN".
"Yet the death rate has dropped..."
"So what, we play outside when there is a hurricane, we ain't afraid of no virus"
"And 99% of them lived"

There's still a disconnect in people not understanding a lot of the long-term health effects that many people in that 99% experience.