A lot of people said that others would follow suit after what iHeartMedia did and it looks like that's exactly what is happening. Here is an interesting article and I agree with all of it's points.
https://www.dailynews.com/2020/01/20...ng-radio-jobs/
As for Wild 104.9, I'm surprised that station is still around. My guess is that it survives because Power 103.5's signal is so weak in the OKC metro it's nearly unlistenable. Still, the station today is a shell of what it was back in the 2000s when it was on 97.9. That ties directly back into what the article above gets at. Wild 97.9 was interesting because it took chances and offered something different. It pushed the envelope for it's day. The biggest problem with radio today is it seems like it doesn't even want to try to compete with streaming. It's a shame because I still believe FM is a better format in a lot of ways because it's so accessible.
Bookmarks