Maybe because they know those that live in north Edmond will still drive all the way to 15th and Santa Fe for "Rock Bottom Prices" to grocery shop? There isn't another large discount grocery-only store in Edmond to compete with Crest. No Winco, No Buy For Less.

Homeland, Uptown, and SuperTarget all cater to a shopper in a different mindset. From the responses on this board, it is also easy to see the number of people in Edmond that simply avoid Walmart.