Well, the May book is over and there are very few changes:
KFOR wins the AM again. Followed up by KWTV then KOCO with The Buzz (KAUT) and KOKH (Fox 25) bringing up the rear.
KFOR also won the Noon show. Followed by KWTV and KOCO.
KOCO won the 5pm slot again. KFOR made up some ground and KWTV is still pretty far behind.
KOCO won the 6pm by the smallest of margins over KFOR. KWTV also pretty far behind here.
KWTV won the all important 10pm slot. KFOR made up a little ground from last book with KOCO bringing up the rear.
Some important notes:
1. I'm told that stations like to round their ratings share. If this is the case, expect KWTV to run their "#1 in the mornings" promo during the 6am hour. From what I told, the gap is larger than last book but KFOR will round down and KWTV will round up. Expect this to happen at KFOR for the 6pm show as well. KOCO won that slot by fractions of a point. They'll both round to the same share.
2. For all the KWTV marks out there, the only newscast they won outright is the 10pm. Contribute this to the strong prime-time programming from CBS. And even for that show, their numbers went down while KFOR's nearly doubled from the very weak programming supplied by NBC. (By the way, that's a fact. Not an opinion)
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