OKC and hip-hop music tours

**animeGhost** · 08-23-2006, 11:23 AM

Can anyone tell me why it seems okc always gets screwed on major hip-hop or r&b tours... it seems like we either don't get it at all or we are a last minute thing they decied to do?

**Lauri101** · 08-23-2006, 04:43 PM

Could it be there is no market?

I don't mean that people in OKC don't like R&B/hip-hop, but maybe not enough like to pay the inflated prices for concerts?

Just a thought

**writerranger** · 08-23-2006, 06:30 PM

Originally Posted by animeGhost

Can anyone tell me why it seems okc always gets screwed on major hip-hop or r&b tours... it seems like we either don't get it at all or we are a last minute thing they decied to do?

Thank God.

**animeGhost** · 08-23-2006, 07:19 PM

i dont think that is true... i believe the market is there but that it is an "image" thing again and when they schedule these things they think of OKC as just a "country" town which is not necessarily true... imo

**ETL** · 08-23-2006, 08:50 PM

I think that only around 25% of the people here like country. IMO

**Midtowner** · 08-23-2006, 09:37 PM

Could have something to do with the radio market share which current hip-hop stations enjoy.

**animeGhost** · 08-23-2006, 10:20 PM

Originally Posted by Midtowner

Could have something to do with the radio market share which current hip-hop stations enjoy.

I dont understand...?

**Midtowner** · 08-23-2006, 10:42 PM

Originally Posted by animeGhost

I dont understand...?

Well, let's say market share is like a pie. A full pie, of course is 100%. They use different numbers to describe market share, but this is more simple (and I'd have to research the other way).

At any given time, if 25% of the people listening to a certain statino on the radio, that radio station has an amazing market share. It must be an OU football game or something.

However, let's say we have a hypothetical hip hop station in OKC, and their market share is something around .0003% of all the people listening at a given time, that's not good market share.

It's possible (and I haven't seen the data) that our rap stations here in OKC don't have very good market share. Hip hop artists, when scheduling tours probably look at these things.

A tour only wants to have so many stops. That means that they want to go to the places where they'll sell the most tickets for the most amount of money. A way to measure their success without trying the market out first? Look at how their genre of music does when competing with other genres -- radio market share.

-- this is all a guess, but I think it's probably fairly accurate.

**beatlebutt81** · 08-23-2006, 11:05 PM

i dont see that there's much of a market here for rap & r&b. there's too many people who are into country.

**Midtowner** · 08-23-2006, 11:28 PM

KOMA-FM Classic Hits 5.4 6.5 6.3 6.5

KRXO-FM Classic Rock 5.2 5.0 5.2 6.3

KTST-FM Country 5.5 4.9 5.3 6.2

KMGL-FM Adult Contemporary 6.9 6.4 6.1 5.8

KKNG-FM Country 5.1 6.8 6.5 5.4

KXXY-FM Country 5.2 4.1 5.8 5.3

KJYO-FM Top-40 5.3 5.0 4.9 5.1

KQOB-FM Adult Hits 4.0 4.4 3.6 5.0

KATT-FM Album Oriented Rock 5.2 4.8 4.4 4.8

KKWD-FM Pop Contemporary Hit Radio 4.8 4.5 4.7 4.3

KYIS-FM Modern Adult Contemporary 4.3 4.2 3.9 4.3

KTOK-AM News Talk Information 4.2 5.2 4.5 3.6

WWLS-AM All Sports 1.0 2.1 3.6 3.6

KHBZ-FM Alternative 3.1 3.2 2.7 3.2

KTUZ-FM Mexican Regional 2.9 3.5 2.7 2.8

KVSP-FM Urban Contemporary 3.1 2.1 3.8 2.1

KRMP-AM Urban Adult Contemporary 1.8 1.3 1.9 1.7

KOKC-AM News Talk Information 0.9 1.5 1.7 1.6

KEBC-AM Talk/Personality 0.5 0.7 0.8 0.6

KINB-FM Mexican Regional 2.1 1.1 2.6 0.6

KOJK-FM Adult Hits * * * 0.6

KQCV-AM Religious 0.6 0.8 1.1 0.6

KTLV-AM Gospel 0.6 * * 0.6

KMOD-FM Album Oriented Rock * * * 0.4

KGFF-AM Adult Standards * * 0.5 *

KIRC-FM Country 0.4 * * *

KQCV-FM Religious * 0.4 * *

KRMG-AM News Talk Information 0.6 * * *

WKY-AM Mexican Regional 1.7 1.4 0.6 *

WWLS-FM All Sports 2.2 2.7 * *

**Midtowner** · 08-23-2006, 11:32 PM

The above represent the ratings. The 4 numbers given were the "AQH Market Share" for persons 12 and over.

The numbers, in order were the market share for Summer of '05, Fall of '05, Winter of '05, and Spring of '06.

The * just means that there's no data for that entry point. Usually because that station only does the survey every other year.

Arbitron Ratings are explained in the following cut/paste wikipedia article (it's short):

AQH Share is the rating figure that Arbitron uses to measure listeners of radio stations.

AQH is an abbrieviation for Average Quarter-Hour Persons (AQH Persons). This is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

Share is the percentage of those listening to radio in the Metro who are listening to a particular radio station.

The AQH Share is determined the equation of: [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

**Midtowner** · 08-23-2006, 11:36 PM

I would say that the above chart proves two things:

1) This is not a "country" town. Country is popular, sure. But it seems that rock, and other adult contemporary type music are tops.

2) As expected, the "urban" music (rap/hip hop) market share is comparatively low.

I think these ratings are likely the culprit here. For a point of reference, check out Detroit's Arbitron ratings. Note the fact that #1 and #3 are Urban Contemporary a/k/a rap/hip hop.

http://www.radiodailynews.com/7-19%20detroit.htm