Originally Posted by
betts
Spartan, do we really truly know what demographics mean? For instance, if Tulsa's average family income is a few thousand dollars a year higher, does that really mean they'll spend a few thousand more per capita? Because we've got over 300,000 more people shopping than they do. A certain percentage of those people will fit the demographics as well. So, while our average income may be lower, that doesn't necessarily mean we have fewer shoppers who can spend that kind of money. Norman certainly has far fewer shoppers in that income range, no matter what their average income is. And again, the demographics do not factor in how much disposable income any of us have. Oklahoma City actually has as much or more disposable income than Seattle per capita, although we don't have the population they do. Market analysis fails as often as it succeeds, and it's a terribly crude "science" at this point in time.
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