May Ratings

[Oh GAWD the Smell!]

KOCO needs to remain dead-dang-last for the Hearst-Argyle shenanigans surrounding their HD content. Same with Fox.

[PUGalicious]

KOCO needs to remain dead-dang-last for the Hearst-Argyle shenanigans surrounding their HD content. Same with Fox.

I agree wholeheartedly. I'm doing my part.

[fairandbalancedokc]

I have studied ratings for my entire career and lead-in is the number one factor for the success of any show on TV. Stations will actually lose money on Oprah to provide a great lead in to the 5pm newscasts. The 9pm primetime show is the reason for success at 10pm as well. In OKC, KFOR benefited from the years and years of NBC being number 1 with L&O, ER etc... KWTV is now benefiting from the great CSI lead-ins. It takes years and years to change viewing habits. Research has shown that KFOR viewers watch more times per week and that is why they jump the most on any given day. KFOR and KOCO also have the oldest news audience in the market, who watch more news on a weekly basis. KWTV has the youngest skewing news for every newscast. You don't hear about the demo ratings on this board, but KWTV is #1 with Adults 18-49 and Adults 25-54 in every newscast. KFOR and KOCO fight for the Adults 50+ crowd. Stations want to be #1 with advertiser friendly demos. If KFOR or KWTV had Oprah, they would win at 5p. Charles Gibson is giving all ABC stations a better lead-in at 6p, Katie Couric is killing CBS stations across the country. All this being said, you have to have a great newscast to keep the lead in. KOCO has had Oprah for years, they now have a newscasts that is good enough to keep the lead in. The morning show is the only newscast that succeeds on its own merit.

[jbrown84]

It's funny that 9 has the best 18-49, since CBS is like 4th place in that demo. It's certainly the oldest-skewing network in Primetime, but I can see how locally, KWTV has the younger style and talent.

[fairandbalancedokc]

CBS is #2 in the A18-49 demo, behind Fox. CBS is #1 in HH and #1 with A25-54. In our market, KWTV is #1 with all demos in prime.

[kmf563]

CBS is #2 in the A18-49 demo, behind Fox. CBS is #1 in HH and #1 with A25-54. In our market, KWTV is #1 with all demos in prime.

Where did you get this info from?

[fairandbalancedokc]

It is my job.

[soonerliberal]

Where did you get this info from?

Ratings Wrapup: CBS and FOX Win, Again - Overall viewing down from last season - Zap2it

There is the national information for the year.

[kmf563]

Thank you!!