Here are the 30 second spots:
They're ok. Not extremely crazy about them.
I think they're great!
If your from out of state there isn't specific information about specific locations so very few would have a clue about where to go.
How much do these adds cost to produce and air?
While I like the ads it seems to me like they are trying to sell too big an item. Instead of 5 commercials showing the entire state and trying to be all things to all people - they should be more focused. They should do individual ads for Oklahoma City, Tulsa, SE OK, Lawton/Ft. Sill/Wichita Mtns, and a few other select places.
Also, while they are cute and catchy, it reminds me way too much of the Discovery Channel commercials (which I absolutely loved), almost to the point of being completely unoriginal.
https://www.youtube.com/watch?v=nC1yLD7R0ZU
I liked them but some of it went by too fast. A series of changing regional attractions would have been cool. First show the map with our regions, like "Northwest Red Carpet Country" and then some in on what's there. One commercial for each region. With 6 ads you could show more.
We are lucky to have such a recognizable song and play from Rodgers and Hammerstein. I like they are taking advantage of that.
That should say zoom in not some in on my last post.
Interesting to note that in the past state tourism spots have heavily relied on downtown OKC and Bricktown. In watching all of those I see that there is a single long shot of downtown/Devon and a few close shots of downtown venues (Thunder/arena/Rumble and Sandridge Sky Trail), but for the most part downtown OKC is a non-entity. Probably the first tourism ads I've seen in 15 years with no canal shots.
I completely agree with the statewide focus of Oklahoma Tourism ads, especially highlighting parks and lakes, and the small town and cultural highlights. I just find it curious that the number one tourism venue in the state is not only not featured; it is ignored entirely.
This may have been posted here before but I don't remember it. I wouldn't call it a WOW video but it's very comprehensive about OKC's attractions.
I've said this for years, but I bet "Oklahoma" is the only state song that almost everybody recognizes. Most people from out of state when we talk about stuff like that I always ask if they can guess and they'll say something like, "I don't know, Oklahoma?" So I think it's good to keep up with things that people use to recognize the state.
I also like how they use Little Sahara. I'm a big ATV guy and have been going there for 15+years. I know it gets a lot of national recognition from the ATV community. I am part of a club that has an annual event and people come from all over the country to ride the dunes.
Personally as a transplant, if I was vacationing in Oklahoma I would be much more interested in the natural amenities of this state than downtown OKC. People aren't going to come to this state for an urban experience with the exception of possibly those in the Texas panhandle. They will come for things like the Wichita Mountains, the little Sahara, Black Mesa, the Ouachita Mountains in the Southeast, and to enjoy the numerous lakes.
Food for thought....Oklahoma County accounts for 35% of all tourism-related dollars in the state despite having roughly 20% of the population.
I now have friends from Dallas that actually come to OKC and stay downtown for a weekend away from Dallas. Who would have thought. Guess they aren't fishermen, Bchris. LOL
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