Press release:
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Waffle Champion is coming to Edmond.
The Oklahoma City staple celebrates the 10th anniversary of their Midtown store in August. The second location is under construction at 1200 W Covell Rd, aiming for a late September launch. The brunch concept joins a thriving
Edmond community.
The Edmond store incorporates many of the same design cues as Midtown. Exterior signage anchored with perforated metal panels mimic the geometry of a waffle grid. Simple cost-effective materials are the organizing element of the interior. 2x douglas fir lumber fashioned as light valances and sheets of maple veneer plywood create light shrouds for the ceiling plane, lower shelving, and bench seating. The effect is different layers of intersecting planes, a “deconstructed waffle”. The color palette comes from the hue of waffles and creamy batter.
“This one’s very sentimental and significant for me personally and everyone at Day One Concepts”, said CEO Todd Woodruff. "We’re incredibly grateful to our Midtown team and the fans who’ve supported us since our food truck days back in 2011. I want Waffle Champion to be a national brand — this is a small step towards the realization of that dream.”
Woodruff is partnering up with the original Waffle Champion architects at Fitzsimmons Architecture. Fitzsimmons was commissioned last year to design an expansion of Day One’s Nonesuch. Jake Hugo of Wayne Contracting takes the construction helm. “As residents of Edmond and huge fans of the restaurant, my family’s ecstatic for this to be one of our new company’s first projects. Love to see a unique, locally-owned businesses coming to market in this part of town.”
“Coinciding with the Midtown location’s 10th anniversary is great,” said Brian Fitzsimmons of Fitzsimmons Architects. “We’ve enjoyed working with Todd over the years and thrilled that they’re expanding to Edmond for more people to enjoy. I hope a whole new generation of waffle fans will go see what all the fuss is about.”
