View Full Version : Reynolds Ford sells to Cavender



Pete
06-22-2022, 11:27 AM
SA auto group acquiring first dealerships outside of Texas (https://www.bizjournals.com/sanantonio/news/2022/05/23/cavender-auto-family-reynolds-ford.html)
The latest deal represents new territory for the Alamo City company

By W. Scott Bailey – Senior Reporter, San Antonio Business Journal
May 23, 2022

Cavender Auto Family is extending its footprint outside the Lone Star State.

The San Antonio-based company has acquired two longtime Ford auto dealerships in Oklahoma.

With the deal, Cavender now adds Reynolds Ford of Norman and Reynolds Ford of Oklahoma City to its portfolio. It’s the first expansion for the deep-rooted company outside of Texas.

“Our plan is to take what they are already doing well and then add a few additional elements for which the Cavender Auto Family is known,” Cavender Auto Family CEO Stephen Cavender said.

The dealerships, founded in 1952, have been owned and operated for the last 48 years by Dale Daniels. Cavender said they were attractive assets because of Reynolds’ reputation as a high-performing, family-owned business,

There were other factors that drove Cavender’s interest, including Ford’s strong positioning in Oklahoma.

As part of the transaction, the two dealerships will be rebranded as Cavender Ford of Oklahoma City and Confidence Ford of Norman.

Last May, Cavender Auto Family reached a deal with Alderson Automotive Group owner David Alderson to buy six dealerships in Lubbock and Midland. That transaction included dealerships selling BMW, Cadillac, Lexus, Mercedes Benz and Sprinter vehicles.

Roughly two months later, the Alamo City company said it was aligning with Cavender Herrera Autoworks LP in Austin to develop the largest Subaru dealership in North America.

Cavender officials said this latest deal is a good fit because the Oklahoma properties have operated under similar core values. The change in operations is effective as of May 23.

Daniels said while the transition will be bittersweet, he feels confident knowing the dealerships will be in good hands.

“I was extremely particular when looking to turn my dealership, and I was really pleased when meeting the Cavenders,” he said. “Looking at their history and the importance that they put on customer satisfaction and goodwill, they’re going to be a good fit for the Oklahoma community.”

PaddyShack
06-22-2022, 11:36 AM
Ah, I was wondering what happened with Reynolds. I just took my wife's suv in for a recall notice and all of the signage had been changed over to Cavenders.

Zuplar
06-22-2022, 02:52 PM
I saw the commercial where Daniels is talking with the Cavender guy and thought that was a pretty interesting approach. Never seen an advertisement like that.

unfundedrick
06-22-2022, 10:20 PM
That's somewhat sad news for me. My family dealt with Reynold's Ford in Norman to buy several cars since the 1950's. We normally got a new one every 4 years or so.

Roger S
06-23-2022, 08:18 AM
Can I get jeans, boots, and a cowboy hat to go with my lifted monster truck here now?

Martin
06-23-2022, 08:55 AM
Can I get jeans, boots, and a cowboy hat to go with my lifted monster truck here now?

meh... i prefer tener's chevrolet for my automobile and western wear needs.

Roger S
06-23-2022, 09:09 AM
meh... i prefer tener's chevrolet for my automobile and western wear needs.

Well I like Dodge so I'm waiting for Langston's to buyout Fowler Dodge.

5alive
06-23-2022, 11:52 AM
I'm curious why both locations aren't named Cavender.

Zuplar
06-23-2022, 01:52 PM
I'm curious why both locations aren't named Cavender.

I wondered that as well.

April in the Plaza
06-23-2022, 10:40 PM
I really don't like the idea of uppity Texans taking over our key dealerships.

catch22
06-24-2022, 10:56 AM
It's kind of the inevitable situation of being shouldered up to such a large economy. As investors there get wealthy enough, they will look for nearby opportunities to grow their money. There's a lot of that in Cheyenne and Laramie, in regards to Denver. You can start to see many of the same (Denver) names in those communities' developments. Strangely enough, Colorado Springs is somewhat insulated from Denver investment firms for some reason.

Zuplar
06-24-2022, 11:13 AM
It's kind of the inevitable situation of being shouldered up to such a large economy. As investors there get wealthy enough, they will look for nearby opportunities to grow their money. There's a lot of that in Cheyenne and Laramie, in regards to Denver. You can start to see many of the same (Denver) names in those communities' developments. Strangely enough, Colorado Springs is somewhat insulated from Denver investment firms for some reason.

That is odd, you'd think Colorado Springs would be on their short list.