HOT ROD
10-27-2005, 01:29 PM
taken from SBC's corporate web site:
SBC Communications to Adopt AT&T Name
The brand known worldwide for telecommunications innovation, quality and reliability will soon become synonymous with the transition to a new era of integrated communications and entertainment services.
SBC Communications Inc. (NYSE:SBC) today announced it will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T (NYSE:T), which is expected in late 2005.
The decision is a milestone in the history of telecommunications, extending the reign of a global icon. AT&T is inextricably linked to the birth and growth of the communications industry — delivering ground-breaking innovations that enabled modern computers and electronic devices, wireless phones and Voice over IP (VoIP). The brand also has represented quality service, integrity and reliability for more than 120 years.
At close, the new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.
SBC Communications to Adopt AT&T Name
The brand known worldwide for telecommunications innovation, quality and reliability will soon become synonymous with the transition to a new era of integrated communications and entertainment services.
SBC Communications Inc. (NYSE:SBC) today announced it will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T (NYSE:T), which is expected in late 2005.
The decision is a milestone in the history of telecommunications, extending the reign of a global icon. AT&T is inextricably linked to the birth and growth of the communications industry — delivering ground-breaking innovations that enabled modern computers and electronic devices, wireless phones and Voice over IP (VoIP). The brand also has represented quality service, integrity and reliability for more than 120 years.
At close, the new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.