I will say -- and I've relayed this to the Spark ownership -- their branding is fantastic. It's better than a bunch of national chains with much bigger resources.

The entire Social Order group does a great job with social media and marketing as well, and have done from the jump.

Being inside of the new spot yesterday, the branding stood out. Everything from the interior down to the sheet paper on the tray for the food is branded. It is my favorite branding right now when it comes to OKC brands.

I will say -- and I've relayed this to the Spark ownership -- their branding is fantastic. It's better than a bunch of national chains with much bigger resources.

The entire Social Order group does a great job with social media and marketing as well, and have done from the jump.

Definitely agree on this. They may become the "signature" OKC burger place if they continue on their recent trajectory.

For those who have been to Shake Shack, how does Spark compare?

Favorably.

I've been to Shake Shack and was pretty unimpressed given the following it has. It's a good burger, but it's nothing special.

I went to Spark to try their food out, their bacon cheese fries was terrible, it was hard to chew and has barely have any cheese on it but however, the bacon was good, I got a regular Spark burger and it was very good, next time, I just going to get the burger without the fries

Spark should lease the old Penny Hill space at Lindsey & Berry in Norman

Spark should lease the old Penny Hill space at Lindsey & Berry in Norman

That would be nice so I do not have to drive 30 minutes to get Spark and if they build one in Norman then it would only take me 15 minutes

I am going to the soft opening of Spark on 63rd on Friday. Glad to have one closer to my work.

Spark should lease the old Penny Hill space at Lindsey & Berry in Norman

That's makes a ton of sense. I bet they would do very well there.