Mixed-use project with brewpub movie theater set to move forward (http://www.okctalk.com/content.php?r=441-Mixed-use-project-with-brewpub-movie-theater-set-to-move-forward)


American Fidelity has filed plans for the first phase of an 100-acre mixed use development south of its campus at Broadway Extension and Britton Road.


http://www.okctalk.com/images/pete/9000broadway5.jpg


Dubbed 9000 Broadway, conceptual re-zoning documents show 2 hotels and several restaurants and office space, all on the opposite side of two small lakes from American Fidelity's corporate headquarters. The plans also show a large structure for a movie theater on the west side of the property.

American Fidelity bought the corporate campus and vacant land from the Oklahoma Publishing Company in 2012 and has completely remodeled the 12-story tower and added a large parking structure. Over the last several years, the company has relocated its workforce from buildings it had been leasing at 2000 Classen.


http://www.okctalk.com/images/pete/9000broadway1a.jpg

http://www.okctalk.com/images/pete/9000broadway3.jpg


The Oklahoman had previously reported that American Fidelity was working with developer Randy Hogan for a proposed project on the undeveloped land and that talks had commenced with Flix Brewhouse, an Austin-based company which marries on-site brewed craft beers with 7-9 movie screens.

The interest by Flix was dependent on Oklahoma passing a new state law that allowed consumption of alcohol in theaters without any serving area being confined to adults-only, as is the case in Moore's Warren Theater.

Just this June, Governor Mary Fallin signed into law House Bill 2186 which specifically allows for movie theaters to sell beer and mixed drinks without segregating clientelle into an adults-only section. Flix had stated that any expansion into the Oklahoma market would be contingent on this specific piece of legislation.

Flix has publicly state a goal of 15 locations by 2020 and currently operate in Round Rock (Austin), Albuquerque, Carmel (Indianapolis), Des Moines, Madison, Little Elm (Dallas) and soon to open in Chandler (Phoenix).


http://www.okctalk.com/images/pete/flix3.jpg


The first phase of the project shows two small office buildings on the NE corner of NW 82nd and Broadway Extension. It is unclear when the theater, restaurants and hotel will start.

The property directly south of the proposed development is owned by the estate of Aubrey McClendon and was once designed to be the new campus for American Energy Partners.

Flix theater auditoriums feature retractable tables which allow food and drink to be served before and during each film.


http://www.okctalk.com/images/pete/flix1.jpg

http://www.okctalk.com/images/pete/flix2.jpg

Do we know who owns the land south of this development? It would be great if they could be complimentary of each other.

Wow, this is great. American Fidelity has breathed life into the old OPUBCO property. That whole stretch along Britton Road between I-35 and Broadway Ext has really developed over the past 5-10 years with small office complexes. This development will only help. Hopefully, growth will spill over to the west into the old Britton downtown. I believe that little area has a lot of potential with its proximity to The Village and Nichols Hills.

Do we know sho owns the land south of this development? It would be great if they could be complimentary of each other.

American Fidelity

100 acre development with 99 acres of pavement!

100 acre development with 99 acres of pavement!

Yes, lots of parking but pretty much the minimum required by building code for the various uses depicted.

The only way around this is by building parking structures which are crazy expensive compared to surface parking.

It's probably time OKC starts to re-think these parking minimums... They aren't even used in the urban core.

This is suburbia. More parking is good. But they are cheating out as usual here. In Dallas this would for sure have structured parking for the offices at least.

No doubt.. And I understand the need for parking in scenarios such as this. It's just mind boggling we are so conditioned to this being the norm that covering up so much open land with pavement for a few office buildings, restaurants, and a movie theater (but it sells booze!!) is automatically seen as amazing.

This is suburbia. More parking is good. But they are cheating out as usual here. In Dallas this would for sure have structured parking for the offices at least.
Looks like offices are low rise. Most low rise in Dallas or elsewhere don’t go to the expense of structured parking unless landlocked.

I guarantee that, within the lifetime of this development, we will be in a world of driverless cars, universal ride sharing and much less private car ownership. It will be easy to rip up half of this lot for other uses in the future.

*Build parking, they will come.*

*Build parking, they will come.*

People will show up and park just because there is a parking spot, even if there is nothing to go to or no one they are seeing? They just flock to parking spots? Who knew. If you are saying that free parking will fill up before paid parking, well yeah.

Looks like offices are low rise. Most low rise in Dallas or elsewhere don’t go to the expense of structured parking unless landlocked.
That is true but I also haven’t nocited such large parking lots either for low rise office building in Dallas. But these buildings seem to be long too, so I think structured parking would be better here. I’m sure they'd have more room to even add another office building with structured parking. Not like it can’t be done in the future anyways.

People will show up and park just because there is a parking spot, even if there is nothing to go to or no one they are seeing? They just flock to parking spots? Who knew. If you are saying that free parking will fill up before paid parking, well yeah.


Well of course. A good surface parking lot will always attract good development.

Although, its nothing compared to a good parking garage. A good parking garage would bring in a great world class development.

This to me is more exciting than the streetcar. Prob cause I live in The Village and it's relatively close! Ready for this to come to fruition.

Shout out to Red Dirt Report, which ran a story on Flix and this project in general and provided us with the proper credit and link-back:

http://www.reddirtreport.com/red-dirt-news/flix-brewhouse-movie-theater-microbrewery-coming-okc

According to a friend who works at AF, it looks like work on the projects on the 9000 Broadway lands should begin here in the next couple or few months.

The OKC North Mesonet site is taken down due to this development starting.

Oh, I was wondering why it went away. The Mesonet page for it is something I have looked at nearly every morning for something on the order of a decade.

I hate to keep bringing up DFW, but this looks to be a similar spec to the Flix, recently, opened in Little Elm. I like that OKC is getting these developments rather quickly. Shows how the area is viewed when companies are considering expansion into this region.

According to a friend who works at AF, it looks like work on the projects on the 9000 Broadway lands should begin here in the next couple or few months.

https://newsok.com/article/5595155/flix-brewhouse-signs-lease-to-open-okc-location

The project is being developed by Hogan Property Co. and American Fidelity Assurance Co.

^ raised eyebrow moment

Any word on if the 2 hotels being mentioned will be full service like a Marriott or Hilton?

The only reason why we did parking garages for suburban office buildings in Austin or San Antonio was impervious cover restrictions over the aquifers. In far east sides of those cities it is rare to do anything other than surface parking. Structured parking is used in the Dallas area because of land costs.

We did a complex next to our building on Southwest Parkway west of Mopac, the impervious cover requirements limited us to 15% of the total site. That included the paving of Southwest Parkway to the centerline of the road in our calculations. With two 4 story office buildings and a parking garage we ended up with about 20 total surface parking places.

Oh, I was wondering why it went away. The Mesonet page for it is something I have looked at nearly every morning for something on the order of a decade.

Yep, and I saw them say (on Twitter) that they'd be moving this equipment to Yukon, with no plans for a new N OKC site at this time.

Old OPUBCO printing plant being demolished; Flix Brewhouse work starts (http://www.okctalk.com/content.php?r=505-Old-OPUBCO-printing-plant-being-demolished-Flix-Brewhouse-work-starts)


Demolition has started on the massive plant that until recently printed newspapers for the Oklahoma Publishing Company.


http://www.okctalk.com/images/pete/af060318.jpg


The sprawling former headquarters for OPUBCO was purchased by American Fidelity in 2012 for just under $75 million. The sale was prompted by OPUBCO's 2011 sale to Colorado billionaire Philip Anschtuz.

OPUBCO, which relocated to downtown office space, continued to lease the printing plant until September of 2016 when they fully outsourced their printing to the Tulsa World. The plant has been vacant since that time.

American Fidelity completely remodeled the 12-story tower as their headquarters and in 2016 added a $10 million parking garage adjacent to an existing parking structure.

Recently, the company announced plans to develop a mixed-use project on the 51 acres to the south of their headquarters. Just last week, work started in the area with land being cleared and construction fences going up.


http://www.okctalk.com/images/pete/flix060318.jpg


As OKCTalk reported (http://www.okctalk.com/content.php?r=441-Mixed-use-project-with-brewpub-movie-theater-set-to-move-forward), a Flix Brewhouse will be one of the first tenants in the sprawling complex which will also feature office space, reataurants and hotels, with some of the new buildings fronting the small lakes on the rolling property.

Flix theater auditoriums feature retractable tables which allow food and drink to be served before and during each film. The complex will also feature a large bar and restaurant.


http://www.okctalk.com/images/pete/9000broadway1a.jpg


http://www.okctalk.com/images/pete/flix3.jpg



American Fidelity has not announced plans for the former printing site but Flintco construction has stared work on demolishing the plant which was built in 1986.

At 280,000 square feet, the demolition is one of the largest ever in Central Oklahoma.


http://www.okctalk.com/images/pete/af060318b.jpg

http://www.okctalk.com/images/pete/af070818.jpg


http://www.okctalk.com/images/pete/af070818c.jpg

http://www.okctalk.com/images/pete/9000broadway072918.jpg

My wife told me last night they are starting to make some headway on the demo of the old printing press. Got any drone shots of that?

http://www.okctalk.com/images/pete/af072918.jpg

I walked through our parking garage which has a view to the interior of the building and it is mostly if not completely gutted. Basically all there is the shell...

Thanks Pete. Is this just going to be greenspace until they decide on what to do? We hadn't heard any plans and what has been said about the other portions such as legal and security being off campus that they will most likely move into the office buildings AF builds on that southern development. Apparently they like to keep a few departments separate.

I believe this will just be a lot of nothing for quite some time, because any future campus plans would most likely be centered around the lake.

We have been told that there are currently no plans for development for this area in place. Of course, things could change as quickly as the Oklahoma wind...

Honestly I think a decent greenspace would look better than that ugly printing press.

I truly did not expect this to happen. I know their current campus is kind of limited, in terms of room for expansion. But I thought they would stay downtown-ish.

https://newsok.com/article/5605756/dolese-moving-headquarters-out-of-automobile-alley

Ordinarily that would make me mad. Downtown needs to retain and strengthen its corporate base and should be continuing momentum in that regard. Better for the city that way. Having said that, I find myself less upset than I might be, because there has been recent movement in the other direction - and honestly, the Broadway Extension area has been stale and actually somewhat depressed for most of my lifetime. If we can jump start development there, it’s certainly preferable to, say, Memorial and MacArthur, or something like that.

I created a new thread for the old Dolese HQ here:

http://www.okctalk.com/showthread.php?t=44512

First look at plans for Flix Brewhouse (http://www.okctalk.com/content.php?r=541-First-look-at-plans-for-Flix-Brewhouse)


Building permits have been filed and work is well underway on the future home of what will be Oklahoma's first Flix Brewhouse.


http://www.okctalk.com/images/pete/flix082218a.jpg


American Fidelity is developing a 55-acre tract south of its headquarters into a mixed-use project, and Flix will be the first structure.

The theater and brewery will contain nine auditoriums and seat about 950 people. Changes to Oklahoma alcohol laws opened the doors to the company which brews its own beer on site.

The Oklahoma City location will be based on a new prototype which will feature a large brewery with an adjoining outdoor patio. Completion is set for late 2019.



http://www.okctalk.com/images/pete/flix082218.jpg

http://www.okctalk.com/images/pete/flix082218c.jpg

http://www.okctalk.com/images/pete/9000broadway1a.jpg



American Fidelity is also in the process of demolishing the old OPUBCO printing plant, with no immediate plans to redevelop that site.


http://www.okctalk.com/images/pete/af082518.jpg



Dolese recently announced they will be selling their headquarters on 13th and Broadway near downtown and relocate to the southeast corner of the mixed-use project.


http://www.okctalk.com/images/pete/9000broadway3a.jpg

They will be unveiling the name and branding for this entire project that includes Flix, Chicken n Pickle, and Dolese and the rest of the 52 acres.

It is being jointly developed by American Fidelity and Hogan Property Company.


My money is on Concrete Pickle Flix.

1. OVER 9000! (parking spaces)

Uncle Bill's.

Hogan. Oh boy...

Chicks, Flix and Concrete Mix

North Bricktown

Ahem, Chisolm Creek is North Bricktown, or at least North Downtown

Chicks, Flix and Concrete Mix
/thread

This development will be called The Half, as in meet me at The Half... Which somehow is the halfway point between Edmond and OKC.

I like it

https://thehalfokc.com/

How is it halfway between OKC and Edmond, when it's in OKC? Do they mean downtown to downtown?

How is it halfway between OKC and Edmond, when it's in OKC? Do they mean downtown to downtown?

I imagine the explanation is something like "In the early days of the metro area, the city of Britton was the considered halfway stop on the Interurban between Edmond and OKC, and it has maintained that distinction in local parlance".

Man, I've always wanted to use "parlance" in a sentence!

Wait, so The Half wasn't a joke like the other suggestions?

https://thehalfokc.com/assets/images/yellow-icon.svg

Odd logo, but I guess I see what they are doing with it.

Press release:

*****************

American Fidelity Property Company and Hogan Property Company Unveil New Brand for Oklahoma City’s Newest Mixed-Use Development

The Half will offer 52 acres of restaurants and corporate offices

OKLAHOMA CITY (August 29, 2019) — American Fidelity Property Company and Hogan Property Company today announced plans for The Half, a centrally-located mixed-use development in Oklahoma City. The Half’s first tenants include Flix Brewhouse, a unique dine-in cinema and brewery, featuring award-winning craft beer brewed on premises, and Chicken N Pickle, an outdoor/indoor entertainment venue, restaurant and bar with full-sized pickle ball courts. American Fidelity is the first business at The Half and will be joined by Dolese, which will relocate its corporate headquarters to the development.

“American Fidelity is thrilled to be a part of this unique, mixed-use development in Oklahoma City,” said Bill Cameron, CEO, American Fidelity. “The centrally located development, which is almost exactly halfway between Edmond and Oklahoma City, will be a one-of-a-kind destination designed for work and play. The Half will connect the city by bringing people together to share experiences and make memories. The goal is for local residents and out-of-town guests to converge at The Half.”

The Half will feature unique restaurants, indoor and outdoor activities, additional corporate office space, and potential hotels and apartments, as well as water features, three ponds and green spaces. With over one mile of walkways and bridges, The Half will emphasize walkability and pedestrian access across its 52 acres.

“Our vision is to create a special place in Oklahoma City where the community, along with American Fidelity and Dolese employees, can experience a diverse mix of one-of-a-kind restaurants and amenities,” said Randy Hogan, Hogan Property Company. “Having Flix and Chicken N Pickle as anchor tenants, in addition to Dolese’s new headquarters, puts The Half in a great position to attract more high-quality tenants and unique brands. I am excited for the future of The Half.”

“Dolese is excited about the next chapter in our new building at The Half,” said Kermit Frank, Dolese’s Director of Communication and Community Relations. “Our employees will love the energy and amenities, and ability to have it all within walking distance of our new corporate headquarters is a terrific added feature.”

According to Matt Silvers, Chief Development Officer of Flix Entertainment LLC, “Since presented with the opportunity to be an entertainment anchor at The Half, Flix Brewhouse has worked with American Fidelity and Hogan Property Company to make certain it became a reality. We immediately bought into the uniqueness of the opportunity as a one-of-a-kind entertainment concept in the region and we loved the geographic proximity to central and downtown OKC, as well as to Edmond. We are eagerly anticipating the introduction of our brand of dine-in cinema to the OKC area.”

“Our mission is to provide an atmosphere that fosters fun, friendship, and community and we are excited to be one of the first businesses at The Half. We believe that bringing people together over a delicious, wood-fired rotisserie chicken, a cold beverage and some friendly competition can create unifying bonds that ripple throughout the community and beyond," said Kellen Mumm, VP of Business Development at Chicken N Pickle.

Oklahoma City-based Nominee created the name and branding.

“As we went through the branding process, the geographical location of the development, both nationally and locally, kept standing out to us,” said Matt Stansberry, Founder and CEO, Nominee. “When we realized the property was halfway between Edmond and Oklahoma City, we loved the idea of people meeting at The Half. We feel the name and the brand fit the idea of the development, which is fun, vibrant and community focused. The Half’s identity embraces the interconnectivity of Oklahoma City and we are excited for guests to experience that feeling here.”

About The Half

The Half is a centrally located, 52-acre mixed-use development connecting the Oklahoma City metro. Located halfway between Edmond and Oklahoma City, The Half will feature unique restaurants, indoor and outdoor activities, additional corporate office space, potential hotels and apartments in addition to water features, ponds and green spaces. The Half is developed by American Fidelity Property Company and Hogan Property Company. https://thehalfokc.com/

I also thought it was a joke, but okay I guess

*not centrally located

*not centrally located

Between the 2 downtown's, yes it is.

Wait, so The Half wasn't a joke like the other suggestions?

https://thehalfokc.com/assets/images/yellow-icon.svg

Odd logo, but I guess I see what they are doing with it.

Like it

Between the 2 downtown's, yes it is.

I wasn't sure about this so I broke out the Measure Distance tool on Google Maps. Turns out, yeah, as the crow flies it's almost exactly 6.5 miles from each Downtown.

I wasn't sure about this so I broke out the Measure Distance tool on Google Maps. Turns out, yeah, as the crow flies it's almost exactly 6.5 miles from each Downtown.

I was just doing the math based on the block numbers. 2nd St in Edmond is 178th in OKC, so 180th would put it a couple of blocks north into the heart of downtown Edmond. So, a development at 9000 N Broadway would qualify as halfway.