View Full Version : The Half (9000 Broadway)
rte66man 08-12-2024, 03:02 PM My wife and I saw "Twisters" there last Friday. Excellent experience but the food was expensive given the serving size. I ordered the Cajun Chicken pasta. It was OK but I expected more for $15 (plus 18% required gratuity)
Jeepnokc 08-12-2024, 06:21 PM My wife and I saw "Twisters" there last Friday. Excellent experience but the food was expensive given the serving size. I ordered the Cajun Chicken pasta. It was OK but I expected more for $15 (plus 18% required gratuity)
I was a little sticker shocked too when we saw twister. My daughter ordered chicken caesar wrap and side of fries was $30 after tip. Will see movies there again but will stick with popcorn and drinks,
Plutonic Panda 08-12-2024, 08:19 PM I was a little sticker shocked too when we saw twister. My daughter ordered chicken caesar wrap and side of fries was $30 after tip. Will see movies there again but will stick with popcorn and drinks,
Price gouging at these types of places for food and drinks seems like the new norm. There’s a movie theatre at The Grove called Pacific Theatres. Free refills on sodas. I couldn’t believe it.
Bowser214 08-16-2024, 10:17 AM Looks like they are moving dirt directly south of the Andretti development
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rte66man 08-23-2024, 12:48 PM Looks like Andrettis is using cast-in-place walls like the building immediately to the east did when it was built.
Also, in the upper photo, you can see a burn pit in the center right. All of the brush and trees that were removed are piled there and they are using the machine in the photo (sort of a flame thrower) to burn the pile. It has made parts of the Dolese building stink to high heaven due to the smoke. I'm surprised DEQ allowed this.
OkieBerto 09-09-2024, 02:05 PM I definitely hope that the next Development for the Half is a COSM (https://www.cosm.com/)! They just opened one at the Grandscape in Dallas and there is one in LA. It meets all the criteria for the Half. Beer, Food, and Entertainment. It is a like a mini Vegas Sphere.
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amaesquire 09-09-2024, 02:23 PM I definitely hope that the next Development for the Half is a COSM (https://www.cosm.com/)! They just opened one at the Grandscape in Dallas and there is one in LA. It meets all the criteria for the Half. Beer, Food, and Entertainment. It is a like a mini Vegas Sphere.
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I hope you're right.
CaptDave 09-09-2024, 02:31 PM That's a pretty cool concept.
BoulderSooner 09-09-2024, 02:35 PM I definitely hope that the next Development for the Half is a COSM (https://www.cosm.com/)! They just opened one at the Grandscape in Dallas and there is one in LA. It meets all the criteria for the Half. Beer, Food, and Entertainment. It is a like a mini Vegas Sphere.
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3rd location going to atlanta ...
Anonymous. 09-09-2024, 03:31 PM Dang that is definitely going to be the next big thing. It looks like those people are at the game. How does it work in terms of the camera angle/feed? It doesn't look like that is a regular TV broadcast - so are they using their own media team on-site?
Movie theatre chains should look into doing this conversion since they already have the real estate/room setups. Obviously just need to do massive tech upgrades and get food/bev service on-par.
OkieBerto 09-09-2024, 04:48 PM https://youtu.be/dzRjhaNzHtM?si=SaVk6o5f2GTCkHrg
OkieBerto 09-09-2024, 04:52 PM Dang that is definitely going to be the next big thing. It looks like those people are at the game. How does it work in terms of the camera angle/feed? It doesn't look like that is a regular TV broadcast - so are they using their own media team on-site?
Movie theatre chains should look into doing this conversion since they already have the real estate/room setups. Obviously just need to do massive tech upgrades and get food/bev service on-par.
In an interview it is said that they choose which games and events they are going to be at and they film it themselves with their own technology. That is why they are able to do live feeds.
^
Such a great idea.
It's a good way to bridge the gap between people increasingly staying home since they have great home theater setups (and because almost every sporting event is now televised) and the massive costs for attending sporting events in person.
Dob Hooligan 09-09-2024, 06:35 PM In an interview it is said that they choose which games and events they are going to be at and they film it themselves with their own technology. That is why they are able to do live feeds.
I have to believe any venue, and content owner (NFL etc...) controls quality video within. I don't think COSM is going to do their own thing at the Super Bowl, for instance, and just be the next cool thing.
BoulderSooner 09-10-2024, 07:44 AM ^
Such a great idea.
It's a good way to bridge the gap between people increasingly staying home since they have great home theater setups (and because almost every sporting event is now televised) and the massive costs for attending sporting events in person.
the only thing is the COSM cost as much or more then being at the game ... (in lots of cases)
OkieBerto 09-10-2024, 09:47 AM I have to believe any venue, and content owner (NFL etc...) controls quality video within. I don't think COSM is going to do their own thing at the Super Bowl, for instance, and just be the next cool thing.
To be clear, the owner said they have their own crew that goes to these games. I am sure there is a contract with any sports organization that they have to follow guidelines.
OkieBerto 09-10-2024, 09:48 AM the only thing is the COSM cost as much or more then being at the game ... (in lots of cases)
How did you come to this conclusion? Have you been to COSM? What sporting event pricing are you basing this off of?
Zuplar 09-10-2024, 09:50 AM the only thing is the COSM cost as much or more then being at the game ... (in lots of cases)
Video I watched said ticket price was in the $30 ballpark, which is cheaper than my last Thunder or OU tickets, and significantly cheaper than the Dallas Cowboys tickets I was pricing this weekend.
I could see nosebleed seats at the OU or Thunder game maybe being in the ballpark, but those aren't something I'd ever personally considering. I feel like this is marketed for those that typically sit in the lower 2 sections of a stadium/arena and wanting a cheaper alternative.
BoulderSooner 09-10-2024, 10:00 AM Video I watched said ticket price was in the $30 ballpark, which is cheaper than my last Thunder or OU tickets, and significantly cheaper than the Dallas Cowboys tickets I was pricing this weekend.
I could see nosebleed seats at the OU or Thunder game maybe being in the ballpark, but those aren't something I'd ever personally considering. I feel like this is marketed for those that typically sit in the lower 2 sections of a stadium/arena and wanting a cheaper alternative.
https://www.cosm.com/dallas/events/ncaa-football-arizona-kansas-state_gsc_2024-09-13/experience
going into the "hall" is 22 bucks for the arizona vs ksu game next weekend .. that is standing room only in the "dome"
seats in the dome run from 264 for a 8 person booth (lower level close up ) 429 for a 6 person booth middle (level 2) .. 110 for an upper 2 person booth ..
and that is for a non marquee event ..
texas am florida is 616 for that same 8 person booth .... 1012 for 8 person on level 2 ..
ou tennessee is 297 for 3 person upper level seats ...
https://www.cosm.com/dallas/events/ncaa-football-arizona-kansas-state_gsc_2024-09-13/experience
ucf on Nov 16th is 495 for a 2 person table ..
1495 for a 6 person booth ....
https://www.cosm.com/dallas/events/ufc_309_gsc_2024_11_16/tickets
OkieBerto 09-10-2024, 10:16 AM https://www.cosm.com/dallas/events/ncaa-football-arizona-kansas-state_gsc_2024-09-13/experience
going into the "hall" is 22 bucks for the arizona vs ksu game next weekend .. that is standing room only in the "dome"
seats in the dome run from 264 for a 8 person booth (lower level close up ) 429 for a 6 person booth middle (level 2) .. 110 for an upper 2 person booth ..
and that is for a non marquee event ..
texas am florida is 616 for that same 8 person booth .... 1012 for 8 person on level 2 ..
ou tennessee is 297 for 3 person upper level seats ...
https://www.cosm.com/dallas/events/ncaa-football-arizona-kansas-state_gsc_2024-09-13/experience
ucf on Nov 16th is 495 for a 2 person table ..
1495 for a 6 person booth ....
https://www.cosm.com/dallas/events/ufc_309_gsc_2024_11_16/tickets
The "Marquee" should be more expensive, especially if there are a ton of people in Dallas who want to see an A&M game, but can't go because it is in Florida. Demand will be higher, therefore so will the price. Same price for just a ticket at a similar level is about $179 each. The table of 8 would have about the price of $130 each. You aren't paying for parking, you aren't paying for a flight and Hotel room in Florida, and I guarantee the food and beverage prices will be lower. It is more about convenience than price. A lot of these games are at Season ticket style events. You can't even get tickets to some of these games. Also, they have so many different angles of the game than you would for one seat.
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Zuplar 09-10-2024, 10:43 AM https://www.cosm.com/dallas/events/ncaa-football-arizona-kansas-state_gsc_2024-09-13/experience
going into the "hall" is 22 bucks for the arizona vs ksu game next weekend .. that is standing room only in the "dome"
seats in the dome run from 264 for a 8 person booth (lower level close up ) 429 for a 6 person booth middle (level 2) .. 110 for an upper 2 person booth ..
and that is for a non marquee event ..
texas am florida is 616 for that same 8 person booth .... 1012 for 8 person on level 2 ..
ou tennessee is 297 for 3 person upper level seats ...
https://www.cosm.com/dallas/events/ncaa-football-arizona-kansas-state_gsc_2024-09-13/experience
ucf on Nov 16th is 495 for a 2 person table ..
1495 for a 6 person booth ....
https://www.cosm.com/dallas/events/ufc_309_gsc_2024_11_16/tickets
Are the prices you are quoting per person or for the whole booth/table? I mean if those are individually prices you are right that's ridiculous and I personally would never pay more. But if that's for the whole table, it still appears to me to be a cheaper alternative. The only exception would be your last 2 examples from my quick math:
264/8 = $33 429/6 = $71.50 110/2 = $55
616/8 = $77 1012/8 = $126.50
297/3 = $99
495/2 = $247.50
1495/6 = $249.17
bamarsha 09-10-2024, 01:07 PM Are the prices you are quoting per person or for the whole booth/table?
Only IF that was all inclusive! I might pay $264 per person if that also included all I can eat and drink. Seriously doubt it is, though.
jn1780 09-10-2024, 01:14 PM Its an interesting concept so hopefully the prices come down. Also, your also paying for bragging rights and atmosphere when you go to events in person. If I'm paying too much for a video screen, I would want the traditional television views and commentary.
Do they keep the same view throughout the same event? What if I want to pretend to be someone who can afford lower level seats? :)
BoulderSooner 09-10-2024, 01:18 PM Only IF that was all inclusive! I might pay $264 per person if that also included all I can eat and drink. Seriously doubt it is, though.
food and drink
https://www.opentable.com/r/cosm-dallas-the-colony
OkieBerto 09-10-2024, 02:09 PM Its an interesting concept so hopefully the prices come down. Also, your also paying for bragging rights and atmosphere when you go to events in person. If I'm paying too much for a video screen, I would want the traditional television views and commentary.
Do they keep the same view throughout the same event? What if I want to pretend to be someone who can afford lower level seats? :)
The view is based on the play that is happening. In some views you actually feel like you are in the endzone. There is a video going around of the Texas vs. Michigan game and the camera tracks the pass from the view of the Ref. That basically mean you have similar endzone view of the Ref. They also have goal line cameras for running plays. The view does not stay the same for the whole game.
jn1780 09-10-2024, 02:13 PM The view is based on the play that is happening. In some views you actually feel like you are in the endzone. There is a video going around of the Texas vs. Michigan game and the camera tracks the pass from the view of the Ref. That basically mean you have similar endzone view of the Ref. They also have goal line cameras for running plays. The view does not stay the same for the whole game.
That's cool!
Dob Hooligan 09-10-2024, 03:14 PM I think the concept has potential. I also think it is going to take 3 to 5 years to get to OKC and fulfill it's potential. Looks to me that it is NCAA football, NBA and Premier League Soccer as the main draws currently. How it works out streaming rights agreements, and the costs associated, will tell us how it really does. I had a dozen "why it won't work(s)" in my mind. And then I decided I need to wait and experience it in person.
Martin 09-10-2024, 03:15 PM had to see it for myself. this would be worth checking out in person.
Imagine watching the Texas-Michigan game like this ���� (youtube.com) (https://www.youtube.com/shorts/ZEGGB7Dvvak)
Timshel 09-10-2024, 03:55 PM It looks pretty awesome, but seems like it could be tough for OKC to get this any time reasonably soon to me unless/until they are able to expand the broadcast/videoing to the teams in our market on a very regular basis, which, even in a best case scenario probably aren't high enough on the priority list of games across the country to be able to be shown in these enough to make it viable.
And call me a pessimist, but once the novelty factor wore off I'm not sure we're a big enough market to keep this full for whatever games they end up showing (I'm assuming these are all live events and not replays?), as they will have to compete for die hard sports fans' time - rather than money - who will likely rather watch the OU/OSU/Thunder/TU/etc. game in person or on TV instead of going to watch what ever the big Saturday games of the week happened to be at this place. Compare this to Dallas/Houston/Chicago/etc. which has enough die hard alumni from basically every school in America/die hard fans of every pro team that will keep this full no matter what is being shown.
If they could figure out how to get their cameras in substantially all/most "legit" games around the country and then target what I shown to each location that would be great, but gotta imagine that's a tough ask and way down the road through an acquisition or partnership with one or more of the major networks. Would be cool if the networks grouped up like they did with Hulu to make it more of a possibility though.
That said, awesome concept and I hope to experience it and would love to be proven wrong in OKC.
OkieBerto 09-10-2024, 04:44 PM It looks pretty awesome, but seems like it could be tough for OKC to get this any time reasonably soon to me unless/until they are able to expand the broadcast/videoing to the teams in our market on a very regular basis, which, even in a best case scenario probably aren't high enough on the priority list of games across the country to be able to be shown in these enough to make it viable.
And call me a pessimist, but once the novelty factor wore off I'm not sure we're a big enough market to keep this full for whatever games they end up showing (I'm assuming these are all live events and not replays?), as they will have to compete for die hard sports fans' time - rather than money - who will likely rather watch the OU/OSU/Thunder/TU/etc. game in person or on TV instead of going to watch what ever the big Saturday games of the week happened to be at this place. Compare this to Dallas/Houston/Chicago/etc. which has enough die hard alumni from basically every school in America/die hard fans of every pro team that will keep this full no matter what is being shown.
If they could figure out how to get their cameras in substantially all/most "legit" games around the country and then target what I shown to each location that would be great, but gotta imagine that's a tough ask and way down the road through an acquisition or partnership with one or more of the major networks. Would be cool if the networks grouped up like they did with Hulu to make it more of a possibility though.
That said, awesome concept and I hope to experience it and would love to be proven wrong in OKC.
I think most of this is spot on. As much as it would be cool to have, we likely don't have the Population they are looking for currently. The Three places they have either opened or plan to open so far have been large highly populated Cities. LA, Dallas, and Atlanta. That being said, one of the Investment managers said this, "The mesmerizing viewing experience guarantees the Cosm customer the best seats in the arena and the best viewing angle at any moment of the live event, at an affordable ticket price. We see the potential for there to be a Cosm venue in every major US city in the coming years, and beyond."
Dob Hooligan 09-10-2024, 05:58 PM Seems to me that every person at COSM is subtracting from an OTA, Cable, or streaming contract the teams/leagues have with a provider. Those old and deep pocketed companies pay a lot of money for those rights, and they aren't usually supportive of anything that reduces their revenue stream.
I don't think any home games of a team would be on COSM. Especially in a small market like Oklahoma City. An immersive experience that is almost as good as being there, along with the benefit of being cheaper, easier to attend, and has better/cheaper Food &Beverage has to be seen as a threat to the home game experience/revenue.
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Belle Isle High School under construction in the foreground.
You can see they have started work on OnCue on the NE corner of Wilshire and Broadway Extension (upper left corner of 1st photo).
Andretti making progress.
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rte66man 12-23-2024, 10:42 AM Pete, any chance you can get some fresh drone shots over the holidays? I'm curious to see how the OnCue is coming along.
Andretti is glassed in. Medical complex on west side of Broadway underway (photo #2).
OnCue foundation starting to take shape (photo #4).
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Plutonic Panda 12-23-2024, 02:46 PM It looks like that’s going to quadruple the size of the existing development? Is the southern expansion plan to be primarily office like buildings or can we expect more of the same from the existing development?
It looks like that’s going to quadruple the size of the existing development? Is the southern expansion plan to be primarily office like buildings or can we expect more of the same from the existing development?
The original section is 50 acres and the new section 48.
The angle of the photos makes the new construction look larger.
Plutonic Panda 12-23-2024, 03:44 PM The original section is 50 acres and the new section 48.
The angle of the photos makes the new construction look larger.
Got it thank you.
rte66man 12-24-2024, 12:18 PM If only Pappadeaux would go here.......
CaptDave 12-25-2024, 08:07 AM If only Pappadeaux would go here.......
That would actually make sense. And probably do very well.
A building permit application has been filed for the hotel, now named Camber. Not sure of the flag.
First floor shows a large outdoor patio facing the lake and meeting rooms.
7th level has a large restaurant and bar with an outdoor balcony.
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Tyson 01-16-2025, 02:38 PM Snazzy!
Just heard the Camber Hotel will be a Marriott Tribute.
The only others in the state are Noun in Norman and The Ellison at 63rd & Western, both very nice properties.
Plutonic Panda 01-16-2025, 03:48 PM So it looks like it’s only gonna take part of the parcel that front the lake not the entire Lakeside property? If so, that would give one more development a plot along the lake.
So it looks like it’s only gonna take part of the parcel that front the lake not the entire Lakeside property? If so, that would give one more development a plot along the lake.
There will be 3-4 restaurants to the west, along the lake.
I believe one will be a Hal Smith place and at least one new-to-market.
HFAA Alum 01-16-2025, 04:50 PM Ooh, a snazzy midrise to help put some density around the reservoir. I'm happy to know bits and pieces of the city are starting to really embrace more high-density developments as opposed to just continuing our curse of suburban sprawl supplementing the interstate.
stlokc 01-16-2025, 05:05 PM Back in 2020 or 2021 when this development started I think I called it weird, like it was a jumble and didn't know what it wanted to be. The buildings didn't complement each other well and seemed haphazard. The mix of uses was a little strange.
I still kind of think that, if I'm being honest.
BUT, I am so pleasantly surprised at the momentum and the infill in a part of town that has challenges that I am willing to overlook all that. Even though this is vacant land and is not the inner city, it still feels so much better for the city to me than if these exact things were being built at Memorial and Rockwell or someplace like that. I think that is a bigger deal than people realize. This has the chance to stabilize that neighborhood across Broadway and help old town Britton by bringing more commerce and activity to the general area. And a 7-story, upscale hotel is a really strong "get."
So bravo to The Half and may all that land from Wilshire to Britton fill in with quality development!
rte66man 01-16-2025, 10:25 PM We just want some nice fast food and mid-priced places to eat for lunch. Chicken and Pickle gets real old real fast.
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aDark 01-27-2025, 01:32 PM Back in 2020 or 2021 when this development started I think I called it weird, like it was a jumble and didn't know what it wanted to be. The buildings didn't complement each other well and seemed haphazard. The mix of uses was a little strange.
I'm guilty of the same. I'm thrilled to have been proven wrong so emphatically.
bison34 01-27-2025, 01:42 PM I'm guilty of the same. I'm thrilled to have been proven wrong so emphatically.
I mean, it still is. It has great tenants, for sure. But there are still oceans of parking that could easily be a garage or 2, with buildings on top, even.
I love the tenant mix, and I am not bashing the development, at all. Just saying that it is still a jumbled mess of quality tenants with no real purpose to the layout. I hope later phases fill in the parking lots with restaurants or other retail/entertainment (havent seen a site plan in a while).
Timshel 01-27-2025, 02:22 PM You get a sense of it in Pete's last photo, above, but it's wild how big the Andretti building is in person. Can't wait to check it out when it's done.
barrettd 01-27-2025, 02:47 PM I mean, it still is. It has great tenants, for sure. But there are still oceans of parking that could easily be a garage or 2, with buildings on top, even.
I love the tenant mix, and I am not bashing the development, at all. Just saying that it is still a jumbled mess of quality tenants with no real purpose to the layout. I hope later phases fill in the parking lots with restaurants or other retail/entertainment (havent seen a site plan in a while).
I was just thinking the same. I have zero clue about how this stuff works, though. I'm not great at visualizing stuff.
I do enjoy Flix, and am looking forward to Andretti.
bamarsha 01-27-2025, 03:37 PM I mean, it still is. It has great tenants, for sure. But there are still oceans of parking that could easily be a garage or 2, with buildings on top, even.
I love the tenant mix, and I am not bashing the development, at all. Just saying that it is still a jumbled mess of quality tenants with no real purpose to the layout. I hope later phases fill in the parking lots with restaurants or other retail/entertainment (havent seen a site plan in a while).
Who do you think will foot the bill for a parking garage?
For a 10,000 ft2 commercial building, you need 100 parking spaces in OKC. The average parking stall uses about 325 ft2 (including space needed for driving). A typical lot is about $6/ft (depends on asphalt vs concrete, etc.) while the parking garage runs just over $83/ft (both construction costs, so excludes engineering, land, etc.). Even fine dining establishments only run at a 10-15% profit margin (entertainment venues run around 10-20%), so you are telling me these type of places want to spend another $2,502,500 for a non-profitable parking garage (or make everyone mad charging a parking fee)? $2.5MM is a lot of money for a lessor product in this area (not downtown).
bison34 01-27-2025, 04:04 PM Who do you think will foot the bill for a parking garage?
For a 10,000 ft2 commercial building, you need 100 parking spaces in OKC. The average parking stall uses about 325 ft2 (including space needed for driving). A typical lot is about $6/ft (depends on asphalt vs concrete, etc.) while the parking garage runs just over $83/ft (both construction costs, so excludes engineering, land, etc.). Even fine dining establishments only run at a 10-15% profit margin (entertainment venues run around 10-20%), so you are telling me these type of places want to spend another $2,502,500 for a non-profitable parking garage (or make everyone mad charging a parking fee)? $2.5MM is a lot of money for a lessor product in this area (not downtown).
I get that, and understand completely. I get why there is a lot of parking, but it still kind of sucks. Doesn't diminish that it is a good development with great tenants. But now that we have OAK to compare, it highlights the layout of Half as inferior.
But I'm not bashing it, as the tenants they are landing are great, and more is coming.
bamarsha 01-27-2025, 04:43 PM I get that, and understand completely. I get why there is a lot of parking, but it still kind of sucks. Doesn't diminish that it is a good development with great tenants. But now that we have OAK to compare, it highlights the layout of Half as inferior.
But I'm not bashing it, as the tenants they are landing are great, and more is coming.
Well, there are those of you (abnormally high concentration on this site) that think parking lots diminish an area while there are others that think parking garages diminish an area. It's more of an opinion, than fact. I personally much prefer the traditional parking lot (safer. no stairs/elevator, etc.), but I understand the garage when real estate is limited or extremely expensive (better for long term to protect the car from the elements, though, such as at the airport).
Also, keep in mind that OAK is priced to keep the average person out (or maybe restricted to window shopping), they have more money to "play" with. Half's target crowd includes the average person.
SagerMichael 01-27-2025, 04:57 PM Andretti located in The Colony, TX is in a similar development. North Dallas suburb. High rise apartments, PopStroke, Scheels, movie theater, COSM, bars, restaurants. There is a mix of parking lots and garages however the center of the development has a walkable entertainment district feel. Large green space in the center that hosts different events. Really good example of what this space could’ve been
SagerMichael 01-27-2025, 05:02 PM Andretti located in The Colony, TX is in a similar development. North Dallas suburb. High rise apartments, PopStroke, Scheels, movie theater, COSM, bars, restaurants. There is a mix of parking lots and garages however the center of the development has a walkable entertainment district feel. Large green space in the center that hosts different events. Really good example of what this space could’ve been
Look up Grandscape Dallas. Similar yet a whole different level of build
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