There is also the novelty aspect, as the presentation is super cool.

They also do a lot of outside sales; don't just sit there waiting for people to come through the door.

I wouldn’t camp out for ten years’ worth. Maybe for steaks or beer or something. :D

My freshman year at OU was the national championship season and we played #1 Nebraska at home. Some people I knew camped out over night for the 11am kickoff. My friends and I didn't, but kind of regretted it. The next year, we camped out for the Kansas State game... it was the worst decision. We were all so tired all game that we could barely enjoy it. Lol. We were young and dumb, which was also great.

^

Back in the 70's and early 80's freshman had to camp out for football tickets on the faint hope of actually getting OU/Texas as well.

I did that once and did score the tix for the game in Big D and it started a streak of 13 straight for me.

That was the only time in my life I ever camped out for anything.

Hurts isn't for everyone, and I don't think even they would contend they're a traditional, "grab a dozen and go" donut place. I dearly love their apple pie donut, but its sooo rich it couldn't be more than a rare treat. And I also enjoy the old basic glazed donut from the shop down the street near our house.

went last night. neat being able to see them work in the back.

Doughnut shops roll into central OKC districts

By: Molly M. Fleming The Journal Record March 23, 2018

OKLAHOMA CITY – The city’s centrally located districts have seen an influx of doughnut shops, and they’re all less than a mile from each other.

Holey Rollers started as a food truck and in November, founder Andrea Koester opened a brick-and-mortar store in the Paseo District.

The eatery at 3010 Paseo Dr. sits north of 23rd Street, known as the Uptown 23rd Street District. A Hurts Donuts shop is now open at 603 NW 23rd St., at the corner of 23rd Street and N. Dewey Avenue. A Dunkin’ Donuts with an adjacent Baskin-Robbins ice cream shop will open this summer at NW 23rd Street and N. Hudson Avenue.

Koester said her doughnut shop was busy this past week, despite Hurts’ grand opening. Her store offers doughnuts, breakfast items and coffee drinks using locally roasted beans.

She joked that for the longest time, there wasn’t a doughnut and coffee shop in either district. But not long after she opened, two others followed her.

She said doesn’t see the two other sweet shops as competition. She said in Portland, Oregon, Blue Star Donuts still has a following, despite being in the same town as the infamous Voodoo Doughnut.

“We have a different concept,” she said. “There’s room for more doughnuts.”

Hurts Donuts co-owner Jess Maulsby said he and his wife, Sara Maulsby, knew there was a Dunkin’ coming in down the street. But they did a lot of market research and think that Uptown 23rd is a good spot for the 24-hour doughnut shop.

“Uptown has become something that attracts a lot of foot traffic and craft retail,” he said. “We believe we have a good home here.”

He said the Hurts donuts are different than what his neighbors offer, so he’s not concerned about their proximity. He said Hurts also has a fun environment, where people can not only have a tasty treat, but also have a good time.

“We’re really excited,” he said. “Even though it’s a franchise, we’re born and raised here. We’re looking forward to being part of the community and getting involved with charitable organizations.”

Hurts joins a dentist office in the former Citizens Bank building. There’s a vacant 3,000-square-foot spot next to Hurts. Banta Properties is handling the building’s leasing.

East of Hurts, Dunkin’ Donuts franchisee Misha Goli is looking forward to opening a store in his neighborhood. He grew up in the area, and his father first worked at a Dunkin’ at the corner of NW 32nd Street and N. Classen Boulevard. He always thought the area was cool, especially the Tower Theatre.

“Being a part of the transformation of the place where you grew up is pretty awesome,” he said.

This will be Goli’s ninth store, but he’s not slowing down anytime soon. The goal is to have 18 shops in the Oklahoma City area, opening two or three locations a year.

The growth comes from a national focus to make the coffee more easily accessible to people. The company has even toyed with taking off the “donuts” part of its name, which is something Goli said he’s considered for this location.

“For us, it’s about providing what’s missing,” he said. “Hurts does donuts, and we’re focused on coffee now. There are not a lot of options (around this area) for premium coffee. We’ll do different stuff inside that we don’t do at our other stores.”

Goli said at the co-branded shop in Moore, people are making doughnut sundaes. He said he has enjoyed seeing the creativity of the customers and the staff.

But the doughnuts that are being topped with ice cream are lower-priced than Hurts, so Goli said there’s room for both of them in Uptown.

“They’re all doughnuts, but they’re all different occasions,” he said.

My wife brought some of these donuts home last Thursday . . . they make a great old fashioned donut and maple long john. Might have to try some of their other concoctions the next time we're down that way.

So, like many others, I ventured in to try the new location this weekend. I must say, the donuts I had were much better than the Norman location. Granted, I didn't get any of the candy, wacky donuts, but instead opted for glazed and blueberry strudel--both were great, especially the strudel. I still prefer Holey Rollers, but if Hurts continues to produce fresh donuts after their A-squad staff team moves on to greener pastures, I'll drop in from time to time for sure.

I judge donut places by the simple, glazed donuts. How are theirs?

Tried them finally, not too impressed. Didn't taste a day old or stale, but just like regular grocery-store donuts. Wife had a glazed, and not enough glaze, but the donut itself was yeasty enough (but not as yeasty as Crest's used to be). Also had a blueberry streusel, and she said it should've just had glaze, not streusel. I had a maple long-john and a Jesus (spiced cake donut with vanilla frosting and caramel drizzle with cinnamon-sugar sprinkled on top). Both were adequate and decent, nothing to write home about. They really need to either have waxed insides of their bags, or grab the donuts with wax paper and put it on top so the frosting doesn't all stick to the bag, though.

You can get a dozen Blueberry Streusel, eat on for a week and they are EXCELLENT. I'll hurt anyone who says otherwise.

You can get a dozen Blueberry Streusel, eat on for a week and they are EXCELLENT. I'll hurt anyone who says otherwise.

Ha, I thought the blueberry streusel was decent, but my wife's got super-high standards for blueberry donuts, don't believe she's found one to her liking since we left IL in 2007...