If they can survive with slow-developing word-of-mouth, I'm good with it. It's nice to have an option that's not slammed with dudebros.

Dudebros... LOL

If they can survive with slow-developing word-of-mouth, I'm good with it. It's nice to have an option that's not slammed with dudebros.

100% agree. Bleu is great but that crowd is something else, especially at peak times.

They would benefit from at least social media promotion.

It's amazing how many local businesses fail without even trying to promote themselves on free social media platforms.

Or (to be restaurant-specific) putting up a free website with their menu and hours and phone number on it. C'mon y'all, it's 17 years into the 21st century, get with it!

For those interested in following:

https://www.instagram.com/theyardokc/

https://twitter.com/theyardokc

https://www.facebook.com/pg/theyardokc

https://www.theyardokc.com/

Oh...so they DO have social media..? ;)

Just having social media accounts doesn't cut it anymore. You need promotions. Share contests, tag another friend contests, 'mention this post' for a free X tonight. Snapchat filters, trivia hosts, good specials, buckets, big time sporting event watch parties with deals. I feel so many owners are worried about making money right after opening, that they forget to get people there in the first place. You must build a clientele in this competitive, vastly expanding restaurant and bar sector of OKC.

If you want to see an example of someone who did it right, look @ Kong's marketing. They went viral on a local social media level and now everyone knows where the big gorilla out front is.

Opening your door and saying "Hey, look we have $4 beer" doesn't cut it anymore. And that's a great thing.

Nobody said they didn't have it.

Just having social media accounts doesn't cut it anymore. You need promotions. Share contests, tag another friend contests, 'mention this post' for a free X tonight. Snapchat filters, trivia hosts, good specials, buckets, big time sporting event watch parties with deals. I feel so many owners are worried about making money right after opening, that they forget to get people there in the first place. You must build a clientele in this competitive, vastly expanding restaurant and bar sector of OKC.

If you want to see an example of someone who did it right, look @ Kong's marketing. They went viral on a local social media level and now everyone knows where the big gorilla out front is.

Opening your door and saying "Hey, look we have $4 beer" doesn't cut it anymore. And that's a great thing.

Is Kong's successful? I've never been and never had any friends suggest it. It's highly probable that I'm not the target audience, haha.

Lots of dudebros at Kongs. But since I have enjoyed it when I have gone I guess I'm a dudebro too.

I know it's easy to criticize them, but unfortunately the dudebros bring the $$$.

Lots of dudebros at Kongs. But since I have enjoyed it when I have gone I guess I'm a dudebro too.

I know it's easy to criticize them, but unfortunately the dudebros bring the $$$.

What is the definition of "dudebro"?

I think it might be a nicer term for duchebag?

MY definition is a guy of any age who: gets too drunk to fast, can't just sit and relax, loud and obnoxious, takes lots of shots, and tries to be buddies with everyone at the bar, ESP in the line for the bathroom.

Which is not me.

You haven't convinced me yet that it's not a nicer term for douchebag....

It's the PC term for douchebag

It's the PC term for douchebag

Got it. Thanks

shows how out of touch i am... i was thinking the area of intersection on a venn diagram of dudes and bros.

They've really done a nice job here with lots of little improvements.

http://www.okctalk.com/images/pete/yard060318.jpg

Just wanted to say that this place is fantastic. Good service. Plenty of seating and shade. The large tree in the back (north) of the Yard which is covered in lights is really impressive. Best patio for a beer in midtown. It feels like the more adult version of Bleu Garten, which is nice. I firmly believe this spot will continue to see success as word spreads. The additional residential which is still coming online in the AutoAlley area should be helpful. Once the 8th St. Market is filled I suspect this little street will start to compete with 9th for foot traffic.

On Saturday, they start a Summer Concert Series:

June 9th
Rick Jawnsun 6:30p-8p
Brother HeyWood 8p-10p
Laredo 10p-12a
Food Truck: The Mighty Corn Dog and Mission In-Pasta-Bowl
Smooth Draw cigar

June 23rd
Nellie Clay 7p-8:30p
Jason Scott 9p-10p
Beau Jennings 10:30p-12a
Food Truck: The Mighty Corn Dog
Smooth Draw cigar

July 14th
Rick Jawnsun 6:30p-745p
TBD 8p-10p
Patron Aints 10:30p-12:30a
Food Truck: The Mighty Corn Dog and The Meating Place
Smooth Draw Cigar

July 21st
Raina Cobb & Friends 7p-10p
Jack Waters & The Unemployed 10:30p-12:30a
Food Truck: The Mighty Corn Dog and The Meating Place
Smooth Draw Cigar

Aug 4th
Chance Anderson 10p-12:30a
Food Truck:TBD
Smooth Draw Cigar


This is a photo of Cinco de Mayo from their Facebook page:

http://www.okctalk.com/images/pete/yard060418.jpg

Smooth Draw Cigar

Is this a truck or do they sell these cigars here? Are people allowed to smoke cigars while in the Yard?

Looks really nice, I really ought to get out that way and check it out sometime soon. Any word if the Phase 2 to the immediate west is still going to happen? I know it will be different than previously depicted, just haven't heard of any movement on the expansion yet.

I was there for the first show and it was great. The production value here for events is very impressive for a container bar establishment. They are also spending a lot of money on social media advertising.

The cigars were sold @ a tent on site and yes you could smoke them in the venue.

I haven't seen any official posts on social media, but word on the street is their final weekend just occurred.

Too bad, considering Parlor is about to re-open across the street.

Yes, I can confirm they are now closed for good.


I keep saying this but PPP money is starting to run out and you are going to see lots more closures of restaurants, bars and businesses in general.

I Hope downtown doesn't turn into 1985 down there. That was a great time.

It's unfortunate because an outdoor space like this is much, much safer than indoor bars.

What happened to that beer garden in automobile alley just east of broadway around 6th?

What happened to that beer garden in automobile alley just east of broadway around 6th?

The Yard.

It closed a couple of years ago but they are preparing to reopen with a new owner.

Looks like a cannabis-friendly type of place.

The Yard.

It closed a couple of years ago but they are preparing to reopen with a new owner.

Looks like a cannabis-friendly type of place.

Nice, OKC needs something like that

The Yard.

It closed a couple of years ago but they are preparing to reopen with a new owner.

Looks like a cannabis-friendly type of place.

Took this picture on Wednesday and couldn’t find a thread for The Yard

17425

https://www.okctalk.com/attachment.php?attachmentid=17425&d=1651259673

The new operation will be called Paizley Park:

https://www.instagram.com/paizleyparkokc/

A couple of shots I took about a month ago when I got wind of this:

HTTP://www.okctalk.com/images/pete/yard031922a.jpg


HTTP://www.okctalk.com/images/pete/yard031922b.jpg

The new operation will be called Paizley Park:

https://www.instagram.com/paizleyparkokc/

thats original, haha. Prince wouldn't be happy

The operator told me they plan to open over Memorial weekend.

HTTP://www.okctalk.com/images/pete/yard051422a.jpg

Well winter is approaching and this never opened. It is hard to tell if work is continued past the last May post. They have the street-facing fence fully closed with no trespassing signs.

Well winter is approaching and this never opened. It is hard to tell if work is continued past the last May post. They have the street-facing fence fully closed with no trespassing signs.

Work stopped not long after they started.

Not sure what happened.