Information & Latest News
SE corner Oklahoma & Sheridan
owner=Andy Patel
height=9 stories
acreage=.4177
http://newsok.com/new-nine-story-boutique-hotel-planned-for-bricktown/article/5356778
Links
County Assessor Record (http://www.oklahomacounty.org/assessor/Searches/AN-R.asp?ACCOUNTNO=R020027460)
http://www.canopybyhilton.com/
Gallery
Will be on lot #5 below:

http://www.okctalk.com/images/pete/karchmer2.jpg

Sounds awesome, a great win for bricktown! Fingers crossed, when renderings a released they will be something we can work with, and not another bottom half brick top half stucco hotel.

I am guessing this is the "Marriott" that Pete was referring to. It looks like its actually a new brand by Hilton called Canopy. The other cities getting one are all amazing cities and OKC is very lucky to be included among them. I can't wait to see what it will actually turn out like.

I am a little surprised to be included with the other cities on the list. Great project for Bricktown.

Here is a article from USA today, found it very cool that complimentary bikes will be available. Reminds me of a mix of aloft and a little 21c, should be great!

Hilton introduces new lifestyle brand (http://www.usatoday.com/story/travel/hotels/2014/10/15/hilton-new-brand-hilton/17294447/)

Hilton introduces new lifestyle brand
Nancy Trejos, USA TODAY 6:29 p.m. EDT October 15, 2014

http://www.gannett-cdn.com/-mm-/350454a4b3e37cd1d44e3ffa4016ac81c9ef6eb2/c=0-155-2045-1692&r=x404&c=534x401/local/-/media/USATODAY/None/2014/10/15/635489661241250002-Canopy-Portland-Pearl-District-Lobby-Rendering.jpg

Hilton Worldwide today announced that it is starting a new hotel brand aimed at travelers who value design, social common areas and advanced technology.

The new Canopy by Hilton brand will debut in 2015. Hilton has already signed 11 letters of intent for properties. The new or converted hotels will appear in Miami, San Diego, Nashville, London, Oklahoma City, Indianapolis, Savannah, Ga., Portland, Ore., Ithaca, N.Y., Charlotte and Washington, D.C.

"We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand," Hilton Worldwide CEO Christopher Nassetta said in a written statement.

Nassetta announced the new chain, which it is calling a "lifestyle" brand, to nearly 1,900 owners and developers at Hilton Worldwide's Global Partnership Conference in Orlando on Tuesday.

Major hotel chains have in recent years introduced such brands, mostly to appeal to Millennials, those travelers in their 20s and early 30s whose purchasing power is increasing. Marriott last year said it will import the AC Hotels from Europe to appeal to that demographic.

"It's about time," says C. Patrick Scholes, a gaming and lodging analyst for SunTrust Robinson Humphrey.

Jim Holthouser, Hilton's executive vice president of global brands, says Hilton is not necessarily trying to appeal to any particular demographic. Instead, Hilton is going after those who want to feel like they're not staying in a hotel chain even if they are. Each hotel will reflect the neighborhood that it's in.

"They're not into cookie-cutter types of lodging products," he says. "They're the ones who are looking for unique local experiences. You do get a lot of Millennials in that segment. You get a lot of LGBT in that segment."

Here's what you can expect from a Canopy hotel: Lobbies that feel like gathering areas, a healthy breakfast with items such as quiche and smoked salmon, an evening reception with local beer, wine and spirits.

"It all starts with the neighborhood," Holthouser says. "You will not find Canopy hotels in an airport location or near suburban malls. That's not what this is. ... Every hotel will take its inspiration from the neighborhood."

Complimentary bikes will be available. Guests will also receive a welcome gift unique to the city. And they will be allowed to check in to their rooms on their mobile devices.

All will be at a price that Hilton describes as "accessible."

The new brand has already attracted ownership groups such as Anish Hotel Group, Buccini/Pollin Group and KeyStone.

"The concept and timing of Canopy by Hilton entering and redefining the lifestyle space is right because of changing guest preferences and a demand for more local experiences," David Pollin, co-founder and president of the Buccini/Pollin Group, said in a written statement. "Canopy by Hilton offers us the opportunity to compete in ways we haven't been able to before."

This is the Canopy for Ithaca, NY:

http://www.okctalk.com/images/pete/canopy1.jpg

If/when Karchmer gets his garage built directly west of here (which I'm sure is part of this overall plan) this stretch of Sheridan will be much more dense.

And then with the addition of the Hyatt Place, Steelyard, Springhill Suites and Criterion, the east end of the street will be pretty dense too.

BTW, this hotel developer is the same guy from Tulsa who recently bought this property in the Core to Shore area:

Core to Shore Hotel - OKCTalk (http://www.okctalk.com/showwiki.php?title=Core+to+Shore+Hotel)

This is great not just for this specific development, but because it may represent a tipping point for parking/urban development in Bricktown.

If parking lots are going to get developed then I think the huge lot in front of the U-Haul is the most intriguing. Like the Steelyard, it could expand Bricktown significantly.

Awesome news!

This is great not just for this specific development, but because it may represent a tipping point for parking/urban development in Bricktown.

If parking lots are going to get developed then I think the huge lot in front of the U-Haul is the most intriguing. Like the Steelyard, it could expand Bricktown significantly.

Remember, the Hampton Inn, Hilton Garden Inn and Holiday Inn Express have all been developed without dedicated parking.


But your point is still valid; big step forward for density, especially the other lot directly west will also soon go vertical.

Here is the proposed White Flint Canopy by Hilton in Maryland scheduled to open in 2016.

http://img.washingtonpost.com/news/digger/wp-content/uploads/sites/31/2014/10/PikeandRose_HotelAnnc_6x6_300dpi.jpg

Excited to see how an all brick Canopy by Hilton will look.

My guess is this is what will make Dallas and Kansas City jealous. It makes sense being that OKC is in the lineup with much higher tiered cities and Dallas and KC aren't included. Thoughts?

My guess is this is what will make Dallas and Kansas City jealous. It makes sense being that OKC is in the lineup with much higher tiered cities and Dallas and KC aren't included. Thoughts?

Nope. This is definitely not it.

Why is everyone so obsessed with that line?

The rendering from Ithaca above looks pretty heavy on EIFS to me.

Why is everyone so obsessed with that line?

I know, right? :cool:

Woah. This was unexpected. The bar is being raised in Bricktown.

Woah. This was unexpected. The bar is being raised in Bricktown.

I posted this on June 13th:


I know Burnett & Martin are saying this will just be a "long-term hold" but my understanding is they are also trying to buy the Spaghetti Warehouse building and that the lot on the SE corner of Sheridan and Oklahoma may be developed into a mid-rise, higher-end Marriott hotel property by a separate group.

I'm also hearing that Karchmer wants to move forward with the garage structure on the SW corner of Sheridan and Oklahoma before he starts on the other garage in north Bricktown.

After these properties close, we should learn more.

I had heard a Marriott boutique concept but either my source got Marriott/Hilton confused or the buyer decided to go with this new brand.

Flipping this lot to a hotel developer was always part of the deal where Burnett & Co. bought several Bricktown properties at once.

Why is everyone so obsessed with that line?

This times a million.

Anyone know a construction time line? I didn't see it in the article

Here is the proposed White Flint Canopy by Hilton in Maryland scheduled to open in 2016.

http://img.washingtonpost.com/news/digger/wp-content/uploads/sites/31/2014/10/PikeandRose_HotelAnnc_6x6_300dpi.jpg

Excited to see how an all brick Canopy by Hilton will look.

That one in White Flint has a similar feel to the rendering that was floating around a few months back:
http://www.humphreys.com/wp-content/uploads/2014/03/Bricktown-2.jpg

That one in White Flint has a similar feel to the rendering that was floating around a few months back

A little part of me is still hopeful this will get built... Just a little.

A little part of me is still hopeful this will get built... Just a little.A huge part of me hopes it will get built

I posted this on June 13th:



I had heard a Marriott boutique concept but either my source got Marriott/Hilton confused or the buyer decided to go with this new brand.

Flipping this lot to a hotel developer was always part of the deal where Burnett & Co. bought several Bricktown properties at once.

Right, I meant the brand/level of hotel. Great work!

I know, right? :cool:
Yep. Said it once in a chat a year ago. Can't believe the line has built up such a legend. Folks have built up such a heightened expectation that when this deal does happen, or I end up revealing what it was and why it fell apart (I think it will happen), some folks will be immediately disappointed if it's nothing short than 10 high rises, a Dallas Galleria style shopping mall with an ESPN Zone and Nordstroms, and the relocated headquarters for Google.

Yep. Said it once in a chat a year ago. Can't believe the line has built up such a legend. Folks have built up such a heightened expectation that when this deal does happen, or I end up revealing what it was and why it fell apart (I think it will happen), some folks will be immediately disappointed if it's nothing short than 10 high rises, a Dallas Galleria style shopping mall with an ESPN Zone and Nordstroms, and the relocated headquarters for Google.

^^^like^^^

Yep. Said it once in a chat a year ago. Can't believe the line has built up such a legend. Folks have built up such a heightened expectation that when this deal does happen, or I end up revealing what it was and why it fell apart (I think it will happen), some folks will be immediately disappointed if it's nothing short than 10 high rises, a Dallas Galleria style shopping mall with an ESPN Zone and Nordstroms, and the relocated headquarters for Google.

I just think it's ridiculous that people try to analyze every little thing you say. It's so weird.

I just think it's ridiculous that people try to analyze every little thing you say. It's so weird.
It's partially my fault. A lot of what is coming out now I was tracking about a year ago, and it was all pretty amazing to me. The live chats are especially challenging for me ... you may or may not notice I'm being a bit more conservative these days in what I say in the chat.

Why is everyone so obsessed with that line?

Because its so implausible much of anything could fullfill the line. Plus its funny to watch the denials scramble. Sorry...wont do it again until someone says that was "it."

Because its so implausible much of anything could fullfill the line. Plus its funny to watch the denials scramble. Sorry...wont do it again until someone says that was "it."

Actually this is the first announcement that I thought to myself that this could possibly be it. Somebody throws the line out there whenever any development is announced but this hotel is a big deal and for OKC to be first along with the other cities that are getting one is something that could invoke envy.

For those who can't see the video in Steve's encrypted article.

OKC Central blog player (http://bcove.me/ok6szr3l)

It's starting to get off-topic, I know, but I thought it was established that the "jealous" development was entertainment-related. Maybe I'm remembering wrong.

Back on topic, I think this is a great project and will be a great asset for OKC to have.

Disappointed. Was really hoping for a Holiday Inn.

Disappointed. Was really hoping for a Holiday Inn.

Me too. I was going for Motel 6. ;)

Remember, the Hampton Inn, Hilton Garden Inn and Holiday Inn Express have all been developed without dedicated parking.


But your point is still valid; big step forward for density, especially the other lot directly west will also soon go vertical.

That's not 100% accurate though - all three have dedicated spaces inside the garage to the west, owned by the family that did the original development of those Hilton properties...

Possibly start a thread for the "Make KC & Dallas jealous" gossip? I always have ideas, but its never appropriate to bring it up in ANY thread. Not even the mystery tower because I doubt this thing is a tower.

Back to this hotel. Great Development, but above all it shows how much interest is in OKC right now. This is a big time company with big time analytics that proves we have an increasing demand for not only hotel rooms, but for high quality niche hotel rooms. With a splash this big the ripple effect is gonna make tidal waves down the line.

Steve, Pete, any idea when we will get details? I know this is very preliminary, but possibly by the end of the year?

Here are two different articles talking about the new Canopy brand. My favorite part of the WSJ article is they only mention 4 of the 11 cities.... One being OKC.

Hilton introduces new lifestyle brand (http://www.usatoday.com/story/travel/hotels/2014/10/15/hilton-new-brand-hilton/17294447/)

Hilton Readies a Boutique Reboot - WSJ (http://online.wsj.com/articles/hilton-readies-a-boutique-reboot-1413345542)

I'm pretty excited by this new brand. I stuck with Hilton when I traveled for business, mostly because I find that when I cash in my points for vacations, Hilton generally has prime real estate and more swanky hotels amenities. However I've always found Hilton hotels to be a bit stuffy. The few times I've been at a Marriott or IHG has been totally different. Much more modern and comfortable. This is a great catch for OKC if it's done right.

Here is what was originally said on January 10, 2014.


Steve Lackmeyer 11:25 a.m. I do see more entertainment venues being added to the mix. There is possibly one development that could really change the game and even be something that would make Dallas and Kansas City jealous. How's that for a teaser?

It's partially my fault. A lot of what is coming out now I was tracking about a year ago, and it was all pretty amazing to me. The live chats are especially challenging for me ... you may or may not notice I'm being a bit more conservative these days in what I say in the chat.

It's a tough balancing act being a reporter in a blogger world. People demand a ton of content daily but you as a reporter need those things to be actually, you know, true. You are doing a great job.

OK i'll be the lone opinion that thinks the Flint one is damned ugly, but I'll take it. LOL

Steve, Pete, any idea when we will get details? I know this is very preliminary, but possibly by the end of the year?

The next step would be design review.

I suspect they are pretty far along because I know they were working on getting financing for the hotel several months ago. And Patel has already built a bunch of them.

I don't think it will be long before we see some renderings.

is it a requirement to have the last name Patel to own a hotel?

What a great location! This is very cool.

is it a requirement to have the last name Patel to own a hotel?

An interesting read if you ever get a chance:

A Patel Motel Cartel? - NYTimes.com (http://www.nytimes.com/1999/07/04/magazine/a-patel-motel-cartel.html)

Long story short, Patels in Indian Caste Society are considered to be very business savvy. And a lot of new Indian immigrants began buying up hotels for cheap during the downturn in the 1970s and its stuck ever since.

My guess is this is what will make Dallas and Kansas City jealous. It makes sense being that OKC is in the lineup with much higher tiered cities and Dallas and KC aren't included. Thoughts?

This is cool but hardly something that would make Dallas jealous.

I remember hearing they would change their last name to Patel once they got in the hotel business. We have a ton of Patels as customers at our bank and some who are changing their names once they buy their own. There are a lot of hotel groups where the hotels/motels are owned by many people (I have seen as many as 20 at once), some only owning 5-10% and that is not uncommon. That is a way for a younger person to the industry to get in on the hotel without having to front all the money. They partner with a Champ or Suman (major hotel owners in OKC) and the new person lives at the hotels, manages it (24 hours a day, seven days a week, oftentimes for months without time off) and get a small cut of the profits. Then, when they save up enough money, they go in on a hotel with some of the same group of people buying a larger share in the new hotel but not having to live on-site and manage it.

This is a tremendous compliment to Bricktown. Watching this branding video, locating in "great neighborhoods" are part of this brand's ethos. This reminds me of many small boutique chains I've stayed in in Europe, such as Room Mate and NH.


http://www.canopybyhilton.com/experience

"Hilton’s goal is to have 100 hotels open or in the pipeline in five years."

Does this mean 100 of the Canopy brand by Hilton?

I just think it's ridiculous that people try to analyze every little thing you say. It's so weird.



Steve is to OKC what Neo was to The Matrix. There is no spoon.

This is a really big deal and shows how far OKC has come. I would not be surprised if W Hotels follows them into the market. The Clayco project would be perfect for a W.

Actually this is the first announcement that I thought to myself that this could possibly be it. Somebody throws the line out there whenever any development is announced but this hotel is a big deal and for OKC to be first along with the other cities that are getting one is something that could invoke envy.

With Ithica, Savannah and Indianapolis also getting this brand, it just seems that Hilton is testing this new brand in a mix of markets. You have Miami and London, the obvious high roller markets. Portland and San Diego with the hipsters and trendy youth, Washington with the politics, Charlotte and Nashville as the mid size high income markets., OKC and Indy as the mid size blue collar markets and then Ithica and Savanna as the small markets.

Depending on how the hotel concept does in each subset test market, Hilton will use that information in.a national or international roll out.

I see it akin to when a fast food chain test markets a new menu offering in different markets. It's a science to them. Except money is on the line.

With Ithica, Savannah and Indianapolis also getting this brand, it just seems that Hilton is testing this new brand in a mix of markets. You have Miami and London, the obvious high roller markets. Portland and San Diego with the hipsters and trendy youth, Washington with the politics, Charlotte and Nashville as the mid size high income markets., OKC and Indy as the mid size blue collar markets and then Ithica and Savanna as the small markets.

Depending on how the hotel concept does in each subset test market, Hilton will use that information in.a national or international roll out.

I see it akin to when a fast food chain test markets a new menu offering in different markets. It's a science to them. Except money is on the line.

Well to be fair Ithica and Savannah are pretty heavy tourist markets, which is why I believe they are getting a hotel. High-tourist areas are able to support services that are above what their population would indicate, especially hotels and restaurants. I would also place Indianapolis in the same tier as Charlotte and Nashville, one tier above OKC. OKC is the outlier on this list yet Hilton has enough confidence in this market to include it. That is something to be celebrated.

Keep in mind that markets are almost exclusively dictated by the franchisees.

There would have to be a local franchisee who is ready to start a new project and think this particular concept is right for their property.

I suspect the selection of cities has more to do with timing of the respective franchisees than anything.

Keep in mind that markets are almost exclusively dictated by the franchisees.

There would have to be a local franchisee who is ready to start a new project and think this particular concept is rise for their property.

I suspect the selection of cities has more to do with timing of the respective franchisees than anything.

This also could be true. Though it does seem like a combination of ready to develop projects and a cross section of cities as I pointed out before.

From what I've read up and the impression I get, is that Canopy will be a more budget conscience type place and Hilton's answer/challenge to Starwood's Aloft.

Basically, a rival to Aloft.

Well to be fair Ithica and Savannah are pretty heavy tourist markets, which is why I believe they are getting a hotel. High-tourist areas are able to support services that are above what their population would indicate, especially hotels and restaurants. I would also place Indianapolis in the same tier as Charlotte and Nashville, one tier above OKC. OKC is the outlier on this list yet Hilton has enough confidence in this market to include it. That is something to be celebrated.

I didn't tier them. I just grouped them in similar pairs.

OKC and Indy are.similar in that they're both the largest metros of.their state, similar economics (median household income, per capita), similar population growth, etc.

Bottom line, they would have not awarded a franchise to OKC for a new concept if they thought they couldn't make money here. I still say it speaks very well of the OKC market.

And I frankly don't mind one bit being compared to Indy. That is probably the most visited city in the Midwest outside of Chicago due to the huge amount of sporting events and conventions there.