Anxiously waiting to see what new to market retailers and restaurants sign actual leases! As I mentioned earlier in this thread, Peter Millar would be a great fit for the men and Tori Burch for the ladies. Louis Vuitton too!

Wonder if an Abercrombie and fitch would ever come back to OKC?

Doubt it. Abercrombie just isn't doing well. That being said, they did re-open Hollister at Penn Square, which is owned by Abercrombie.

http://www.okctalk.com/images/pete/oak050224a.jpg


http://www.okctalk.com/images/pete/oak050224b.jpg


http://www.okctalk.com/images/pete/oak050224c.jpg


http://www.okctalk.com/images/pete/oak050224d.jpg

Man, Pottery Barn is flying. They must be ready to get out of Penn!

Man, Pottery Barn is flying. They must be ready to get out of Penn!

Was told they are shooting for September.

just a couple of questions if anyone doesn't mind answering - wasn't there a movie theatre planned for the south side? is that still in the plans or did things change a bit? finishing phase 1, any word on phase 2? perhaps im getting ahead of myself. awesome development

just a couple of questions if anyone doesn't mind answering - wasn't there a movie theatre planned for the south side? is that still in the plans or did things change a bit? finishing phase 1, any word on phase 2? perhaps im getting ahead of myself. awesome development

Yes, way back when and before the pandemic, there were renderings of a movie theater at the far west end of phase 2.

But they never had a deal, it was just aspirational. They are no longer hoping for a theater an pretty much all of the 2nd phase will be restaurants and bars. I know they are trying to nail down several new-to-market places.

noice ! wonder if there are any conceptual plans to phase 2 like the ones on #450

Yes, way back when and before the pandemic, there were renderings of a movie theater at the far west end of phase 2.

But they never had a deal, it was just aspirational. They are no longer hoping for a theater an pretty much all of the 2nd phase will be restaurants and bars. I know they are trying to nail down several new-to-market places.

Will phase 2 require the acquisition of additional residential lots to the west?

Will phase 2 require the acquisition of additional residential lots to the west?

No, it will be on the site of the old Registry Building (or what's left of it).

HTTP://www.okctalk.com/images/pete/oak110123e.jpg

HTTP://www.okctalk.com/images/pete/oak110223a.jpg

Gotcha - thanks, Pete.

oh, that's a bummer on the theatre. Just imagine if a dinner-style theatre experience was available at OAK. OMG.

As for the retail expansion, I'd imagine AF and all of the other 'mainstream upscale' retailers will be giving OKC a better look once OAK is complete and if OAK, CC, NHP, and Chisholm perform well. There's downtown too, to consider; particularly if Boardwalk comes to reality (as they will be bringing in some retail). Also, if online continues to perform, they'd be foolish not to return to OKC in some fashion. (heh, get it - fashion :)).

The theater was very early in the conceptual plans and was quickly nixed.

It hasn't show on any plans or renderings for several years.

I'm not sure how much interest there would be from theatre chains for it. Penn Square's right there. Flix isn't too far away. Quail's just a hop up the road. That Icon Theatre's close. Don't know much appetite there is in OKC for another movie theatre.

I'm not sure how much interest there would be from theatre chains for it. Penn Square's right there. Flix isn't too far away. Quail's just a hop up the road. That Icon Theatre's close. Don't know much appetite there is in OKC for another movie theatre.

It's an industry in sharp decline.

We were lucky we got FlIX before the pandemic.

I know it’s not what it used to be, but going to the movies is still one of the more popular social things to do. As much as COVID shifted the dynamics of society even more towards staying home and emboldened an explosion of at-home entertainment, I think there’s been a renewed interest to some degree for things that require leaving the house.

Have you looked at Abercrombie & Fitch lately? It has absolutely had a comeback.

Doubt it. Abercrombie just isn't doing well. That being said, they did re-open Hollister at Penn Square, which is owned by Abercrombie.

Abercrombie is very popular now days. They completely changed their style and what they have to offer.

Funny they started out with a Brooks Brothers style Merchandise.

Blue Mercury is taking space at OAK:


In addition to skincare, makeup, haircare, and fragrance products, clients can be pampered by our skincare experts in our locations' spas. Our spas are home to the ultimate results-oriented treatments, including our world renowned oxygen facials, glycolic peels, waxing and microdermabrasion.

https://stores.bluemercury.com/

HTTP://www.okctalk.com/images/pete/bluemercury2.jpg


HTTP://www.okctalk.com/images/pete/bluemercury1.jpg

Abercrombie is very popular now days. They completely changed their style and what they have to offer.

Are ya sure?

All my kids are high school and college age and I've never heard them or any of their friends mention Abercrombie & Fitch. I'm not even sure they know what it is. I also work with youth and I haven't heard any of them mention it. And some of them are definite trend chasers. Seems like we would've heard if A&F were popular again.

Are ya sure?

All my kids are high school and college age and I've never heard them or any of their friends mention Abercrombie & Fitch. I'm not even sure they know what it is. I also work with youth and I haven't heard any of them mention it. And some of them are definite trend chasers. Seems like we would've heard if A&F were popular again.

https://www.fastcompany.com/91010945/how-abercrombie-went-from-americas-most-hated-retailer-to-a-gen-z-favorite

Ya they had 4 billion in revenue last year. They seem to have turned it around.

Blue Mercury is taking space at OAK:



https://stores.bluemercury.com/

HTTP://www.okctalk.com/images/pete/bluemercury2.jpg


HTTP://www.okctalk.com/images/pete/bluemercury1.jpg

I like this a lot! As someone who dabbles in high-end, niche cologne, Blue Mercury has some pretty nice brands.

Are ya sure?

All my kids are high school and college age and I've never heard them or any of their friends mention Abercrombie & Fitch. I'm not even sure they know what it is. I also work with youth and I haven't heard any of them mention it. And some of them are definite trend chasers. Seems like we would've heard if A&F were popular again.

I don't think a lot of the OKC kids are very fashion brand forward. Also because A&F aren't targeting teens any more. But their tremendous growth shows their renewed popularity.

I don't think a lot of the OKC kids are very fashion brand forward. Also because A&F aren't targeting teens any more. But their tremendous growth shows their renewed popularity.

If you're on tik tok or Instagram at all, brands are all teens are about.

If you're on tik tok or Instagram at all, brands are all teens are about.

But it doesn’t mean this is a relevant trendy city. Historically, Okc is generally not fashion or brand forward. Doesn’t mean they can’t find them on the internet. Just means they are slow adopters. Generally we lag, not lead.

But it doesn’t mean this is a relevant trendy city. Historically, Okc is generally not fashion or brand forward. Doesn’t mean they can’t find them on the internet. Just means they are slow adopters. Generally we lag, not lead.

I agree with this, but I think the lag is not as long anymore. We lagged far behind in the culinary world, and now we have a great future in leading that industry. I can see OKC becoming a new location for up-and-coming brands testing their market value in OKC before heading to larger markets.

I agree with this, but I think the lag is not as long anymore. We lagged far behind in the culinary world, and now we have a great future in leading that industry. I can see OKC becoming a new location for up-and-coming brands testing their market value in OKC before heading to larger markets.

When OKC begins to organically lead in design and fashion, then maybe our opinions will be more valuable. We are used as a test market for things like fast food and cheap consumables, but rarely for trendy or sophisticated fashion or design. We need to get to relevant before we think of ourselves as forward.

When OKC begins to organically lead in design and fashion, then maybe our opinions will be more valuable. We are used as a test market for things like fast food and cheap consumables, but rarely for trendy or sophisticated fashion or design. We need to get to relevant before we think of ourselves as forward.

I mean, the cities that are fashion-forward or used as test markets for edgy fashion are big, huge cities. LA, NYC, SF, ATL, Dallas, etc. Not cities like OKC or Nashville or even Austin.

They get those brands maybe a round ahead of OKC, because they are bigger markets. But not because they are some fashion-forward, edgy, super urban markets. They may be more relevant, but aren't really trendsetting, fashion-wise.

Nice Article about Oak Development (https://www.icsc.com/news-and-views/icsc-exchange/new-urbanism-in-oklahoma)

I also noticed many new trees to be planted just west of the Apartment building. These trees look mature enough to already provide shade.

Nice Article about Oak Development (https://www.icsc.com/news-and-views/icsc-exchange/new-urbanism-in-oklahoma)


Phase 2 of Oak will include 85,000 square feet of office and about 15,000 square feet of retail. Plans are underway for a culinary district to come in Phase 3.

Interesting.

^

Phase II is the office building with ground-floor retail and restaurants.

Phase III will likely be all restaurants and bars to the west.

I mean, the cities that are fashion-forward or used as test markets for edgy fashion are big, huge cities. LA, NYC, SF, ATL, Dallas, etc. Not cities like OKC or Nashville or even Austin.

They get those brands maybe a round ahead of OKC, because they are bigger markets. But not because they are some fashion-forward, edgy, super urban markets. They may be more relevant, but aren't really trendsetting, fashion-wise.
Fashion trends tend to develop in those areas way more than places like OKC. To deny that is silly. And it isn’t just population count. In OKC there is a very small emphasis put on design, art, fashion, aesthics, etc. in schools or in the general public. Not saying we are devoid of it, it just isn’t part of our populist mentality. Originality in these things aren’t generally rewarded or encouraged except in niches here.

I can’t remember if it was in this thread or on The Oak’s social media but another food hall is being considered in future phases.

I agree with this, but I think the lag is not as long anymore. We lagged far behind in the culinary world, and now we have a great future in leading that industry. I can see OKC becoming a new location for up-and-coming brands testing their market value in OKC before heading to larger markets.

Agree

This isn't 1984 anymore where a teen in Ada, Oklahoma is 3 or 4 years behind the trend. Kids in the OKC metro (especially places like Edmond) know the trends. They're on all the socials. Well, the ones that matter to their age group (idk anyone under 30 who is on Facebook).

But, while they're obsessed with brands, what they don't understand is that most of these brands are not the same thing they were in the 80s or 90s. Most are fast fashion masquerading as actual fashion. Just because the label says made in Italy doesn't mean it's not a cheap piece of junk that will fall apart. Watch the Brandy Melville doc. They touch on that.

Trends get absorbed within a matter of hours now, not years, thanks to TikTok and the other socials.

Trends get absorbed within a matter of hours now, not years, thanks to TikTok and the other socials.
Myth

Agree

This isn't 1984 anymore where a teen in Ada, Oklahoma is 3 or 4 years behind the trend. Kids in the OKC metro (especially places like Edmond) know the trends. They're on all the socials. Well, the ones that matter to their age group (idk anyone under 30 who is on Facebook).

But, while they're obsessed with brands, what they don't understand is that most of these brands are not the same thing they were in the 80s or 90s. Most are fast fashion masquerading as actual fashion. Just because the label says made in Italy doesn't mean it's not a cheap piece of junk that will fall apart. Watch the Brandy Melville doc. They touch on that.

Thanks for the recommendation. I will have to check it out.

My favorite aspect of this development is the great use of space. They do not have the acreage of Chisholm Creek or the Half. Yet, they are packing a lot of punch in this mixed-use development. I am excited to walk outside to all these retail and restaurant locations without feeling like a long hike.

My favorite aspect of this development is the great use of space. They do not have the acreage of Chisholm Creek or the Half. Yet, they are packing a lot of punch in this mixed-use development. I am excited to walk outside to all these retail and restaurant locations without feeling like a long hike.

The problem is, DFW is getting dozens of Chisholm Creek-sized developments with Oak-level density. Once OKC can get a couple of those, then we will be cooking with gas.

But Oak is an amazing project, and I'm not diminishing it's impact. The tenants it has gotten and will get are on a different level, for OKC.

The problem is, DFW is getting dozens of Chisholm Creek-sized developments with Oak-level density.

I honestly don't see DFW as a problem. There are plenty of people on our borders in rural towns who would much rather drive to OKC than to DFW, including those in the Texas Panhandle. I hate going to DFW with a passion, and no brand has ever made me want to travel there to buy from them. Kansas, Missouri, and Arkansas all have people who would travel to OKC or Tulsa to shop if we built more Oak-style development.

I honestly don't see DFW as a problem. There are plenty of people on our borders in rural towns who would much rather drive to OKC than to DFW, including those in the Texas Panhandle. I hate going to DFW with a passion, and no brand has ever made me want to travel there to buy from them. Kansas, Missouri, and Arkansas all have people who would travel to OKC or Tulsa to shop if we built more Oak-style development.

I know. It's not a problem. But OKC needs more of these. There are no more on the horizon, unfortunately.

I know. It's not a problem. But OKC needs more of these. There are no more on the horizon, unfortunately.

I think the other Half of the Half will be almost a replica of a place in The Colony, Texas, near DFW, called Grandscape. They have a large Ferris Wheel and Putt Putt golf area, and it is surrounded by retail and restaurants. It will not be as close together as Oak, but to me, it is another example of new stuff coming to OKC that fits models similar to DFW.

The problem is, DFW is getting dozens of Chisholm Creek-sized developments with Oak-level density. Once OKC can get a couple of those, then we will be cooking with gas.

But Oak is an amazing project, and I'm not diminishing it's impact. The tenants it has gotten and will get are on a different level, for OKC.

Dallas is the 6th largest metropolitan area in North America. Not sure why it matters for the purposes of this discussion.

Okc does need another couple of these like Oak. Truly walkable with good shops and dining. But we need not compare ourselves to DFW. That metro pretty much extends to Denton now and has over 6 million people. We're not the same.

I guess everyone forgot that Alley North (https://www.okctalk.com/showthread.php?t=44512&page=5&p=1256078#post1256078) was proposed. I mean, a comment calls it "Oak but Downtown."

you guys were not joking about those new trees. they are huge, for new development standards.

trees, plus a bunch more ready to go, stored on the west side behind the apartments.

I wonder if some of those (not the west side but in the common area) were original that they are now replanting.

I hope this development raises the bar for others in town. Especially in terms of landscaping/trees.

Myth

No.

Now if someone could just consistently landscape the median along NW EXWY from Penn to Piedmont, then we’d be on fire along that corridor.

http://www.okctalk.com/images/pete/oak051324a.jpg

http://www.okctalk.com/images/pete/oak051324b.jpg

http://www.okctalk.com/images/pete/oak051324c.jpg

http://www.okctalk.com/images/pete/oak051324d.jpg

http://www.okctalk.com/images/pete/oak051324e.jpg

http://www.okctalk.com/images/pete/oak051324f.jpg

http://www.okctalk.com/images/pete/oak051324g.jpg

It appears that one of those main trees in the plaza did not make it. If you look back a few pages, all three trees are green. Now one is brown.

Yay looks like they’ve started on RH!!

Now if someone could just consistently landscape the median along NW EXWY from Penn to Piedmont, then we’d be on fire along that corridor.

^100%

Arhaus is massive! Didn't realize the scale, until I saw all of the staircases on it.

Looking forward to shopping (for real) at Arhaus.

Arhaus is massive! Didn't realize the scale, until I saw all of the staircases on it.

I drive by it everyday so I’ve gotten accustomed to the size of it, but when I do take the time to really observe it when at a red light, it does look like it’s going to dominate that side. Then I remember RH will just help make that small area look all the more massive.