View Full Version : Homeland Grocery Stores



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terryinokc
06-03-2015, 08:58 AM
Actually the store at 122nd and Penn was a Food 4 Less. There was also one in Del City.

brianinok
06-03-2015, 03:57 PM
The Homeland at Bryant & Danforth in Edmond is nice (not Uptown Market nice) and consistently busy. This is one of the stores that Homeland keeps updated.

bchris02
06-03-2015, 04:04 PM
The Homeland at Bryant & Danforth in Edmond is nice (not Uptown Market nice) and consistently busy. This is one of the stores that Homeland keeps updated.

Same with 122nd and Rockwell.

And yeah the closing of the 122nd and May store effects people to the north and west more than to the south and east. A few miles south you have the flagship Homeland at Britton and May and will soon have Uptown Market. Going east you have Wal-Mart and Target. Going north though, you pretty much have nothing and going west, the closest grocery store is the 122nd and Rockwell Homeland, which for a suburban area as densely populated as that part of OKC, is very far.

bombermwc
06-04-2015, 08:41 AM
I've always wondered why they never invested any money to keep stores updated and why they ever built them as SMALL as they do. Everywhere you look, they are small stores with low stock volume. You'd think that with the number of stores they have, they would be able to negotiate a good price on goods and thus be able to stock them well. But instead, you see store after store that's been closed and then built elsewhere with the same failing footprint....and in WEIRD locations. They seem to like the model of the failed Albertsons stores rather than a good local competitor that really does well, Crest.

I'm not a fan of the Crest family and the way they treat their employees, but one thing they've always done, is make an effort to keep their stores updated (ALL of them, even their oldest dump that was the first store). They work to try to include the features from the newest plans into the older ones (where they can), and build on a LARGE footprint. The smallest Crest out there (original one) is about the size of the average Homeland and ALL of the others, even the ones they took from other chains, are larger. It's definitely a brand thing, NOT a location thing because one of the few footprint exceptions is the Moore Crest location on Eastern. It used to be a Homeland that went under, Crest moves in and the place is full. One of the other successes in the Homeland fleet is also a store they didn't build in the old Albertsons in Del City, which was again, larger than the normal Albertsons and nicer. But I will say that since Homeland took over, they've managed to allow it to start to look more shabby inside and are NOT keeping it up.

Jim Kyle
06-04-2015, 11:39 AM
The Crest at Rockwell and Hefner began as a Safeway more than 30 years ago, turned into a Homeland when Safeway left the state, and finally became Crest. Having shopped there through all its three incarnations, I can report that the current version is by far the best of the three even though the stock doesn't compare to that available at the big Buy 4 Less on NW Hiway or the Homeland at NW 63 and Britton.

Back in 1982, when I moved to my current home near NW 122 and Council, we had four large supermarkets from which to choose: the Safeway at Rockwell and Hefner, Jim's at NW 122 and MacArthur, a McCartney's at NW Hiway and Rockwell (now Aldi's and only 1/4 the floor space with less that 1/4 the variety), and an IGA in Rockwell Plaza approximately where PetSmart is now located (much smaller than either of the others, and the first to go out of business).

Food Lion later built what is now the MidFirst offices on Rockwell just north of Hefner, but didn't last very long. The others, too, all dropped out over the years, while Albertson's built at NW 122 and Rockwell (which had a very brief period as a Williams. selling outdated stock at cut-rate prices, before becoming the current Homeland), and Walmart built just north of the old Food Lion. It's been a rather unsettled scene, and I honestly don't expect that to change much...

bchris02
06-04-2015, 12:04 PM
I've always wondered why they never invested any money to keep stores updated and why they ever built them as SMALL as they do. Everywhere you look, they are small stores with low stock volume. You'd think that with the number of stores they have, they would be able to negotiate a good price on goods and thus be able to stock them well. But instead, you see store after store that's been closed and then built elsewhere with the same failing footprint....and in WEIRD locations. They seem to like the model of the failed Albertsons stores rather than a good local competitor that really does well, Crest.

I'm not a fan of the Crest family and the way they treat their employees, but one thing they've always done, is make an effort to keep their stores updated (ALL of them, even their oldest dump that was the first store). They work to try to include the features from the newest plans into the older ones (where they can), and build on a LARGE footprint. The smallest Crest out there (original one) is about the size of the average Homeland and ALL of the others, even the ones they took from other chains, are larger. It's definitely a brand thing, NOT a location thing because one of the few footprint exceptions is the Moore Crest location on Eastern. It used to be a Homeland that went under, Crest moves in and the place is full. One of the other successes in the Homeland fleet is also a store they didn't build in the old Albertsons in Del City, which was again, larger than the normal Albertsons and nicer. But I will say that since Homeland took over, they've managed to allow it to start to look more shabby inside and are NOT keeping it up.

I don't think Homeland has actually opened a NEW store in decades. Most of their stores have been acquired from other grocers. Back when most of them were built that size was pretty standard.

The Del City location is decent, but I understand what you mean about them not keeping it up. That is very much the same story as the SW 104th and Penn location and its ultimately what killed the NW Expressway and MacArthur location. They really let that location go. Thing is, people will actually shop at the nice, well-kept Homelands. The NW 122nd and Rockwell location is much busier now than it was before they remodeled it. I don't know why they don't apply the same standard to all their locations across the board.

OKC's grocery market has been hurting for years under the weight of Homeland and Wal-Mart saturation, but Albertson's pulling out of the market was a huge blow. I wish Reasor's or Kroger would just buy them out.

soonermike81
06-04-2015, 04:28 PM
I'm not a fan of the Crest family and the way they treat their employees...

Just curious, how do they treat their employees poorly? I have never heard anything about this reputation.

soonergooner
06-04-2015, 06:47 PM
Just curious, how do they treat their employees poorly? I have never heard anything about this reputation.

Their treatment of their employees is legend in the industry. Many stories available, I personally have a few with only a brief six month exposure.

foodiefan
06-04-2015, 07:19 PM
Their treatment of their employees is legend in the industry. Many stories available, I personally have a few with only a brief six month exposure.


Just curious, how do they treat their employees poorly? I have never heard anything about this reputation.

I think (hopefully) that things are on more of an even keel than it used to be. . . have personally experienced some things that infuriated me (Old Crest. . late 80s). I sincerely hope the "culture" has changed. . . .as for now. . . I only shop Crest for some staples. . .but not so much for anything else. i understand that they have to stock for what sells in the area ( and they definitely focus on the demographics of the area, as well they should). . . but portabello mushrooms @ 9.99 a lb when Sprouts has them for $3.99?? And yes. . . I have brought this to the attention of the produce manager. . . to no avail. As with any "shopping emporium". . .shop aware!!

foodiefan
06-04-2015, 07:20 PM
Their treatment of their employees is legend in the industry. Many stories available, I personally have a few with only a brief six month exposure.

second. . .

Lauri101
06-24-2015, 04:52 PM
I shop regularly at the Del City Homeland and love the quality of service I receive. After my year in the hospital and six surgeries, I am only mobile with the use of a rollator (4 wheeled Walker). I hate using the scooter, since I need to keep my legs moving to keep my mobility.
So, I wander up and down the aisles of Homeland, dragging my rollator behind me. Every employee in the store watches out for me and checks to make sure I'm ok and able to reach what I need!
And when I check out, the employees unload my basket, sack my groceries, take them to the car and won't accept a tip!
Try getting that kind of assistance at Walmart, Crest or even WF. I'll take a slightly shabby store with employees who care about their elderly or disabled customers any day!

ctchandler
06-24-2015, 05:25 PM
I shop regularly at the Del City Homeland and love the quality of service I receive. After my year in the hospital and six surgeries, I am only mobile with the use of a rollator (4 wheeled Walker). I hate using the scooter, since I need to keep my legs moving to keep my mobility.
So, I wander up and down the aisles of Homeland, dragging my rollator behind me. Every employee in the store watches out for me and checks to make sure I'm ok and able to reach what I need!
And when I check out, the employees unload my basket, sack my groceries, take them to the car and won't accept a tip!
Try getting that kind of assistance at Walmart, Crest or even WF. I'll take a slightly shabby store with employees who care about their elderly or disabled customers any day!

Lauri,
I like that Homeland, I have been there several times, but I live close to the Walmart on I-35 and 15th in Edmond and they always offer to help me out with my groceries. I always turn them down because I can handle it. I ride my own (purchased with my money, not Medicare's) scooter and am quite capable of pulling the basket, unloading my groceries into my trunk, and returning the basket to the store. Maybe not quite as friendly, but they have never failed to offer help to me. I think it's people, not stores that are friendly and the folks working at Walmart are no different than those working at other stores. By the way, I only use the scooter because I tend to "pass out" when walking, but I would prefer to use a rollator. Hopefully, I will improve and I like the Drive Nitro with the big wheels.
C. T.

zookeeper
06-24-2015, 10:18 PM
I shop regularly at the Del City Homeland and love the quality of service I receive. After my year in the hospital and six surgeries, I am only mobile with the use of a rollator (4 wheeled Walker). I hate using the scooter, since I need to keep my legs moving to keep my mobility.
So, I wander up and down the aisles of Homeland, dragging my rollator behind me. Every employee in the store watches out for me and checks to make sure I'm ok and able to reach what I need!
And when I check out, the employees unload my basket, sack my groceries, take them to the car and won't accept a tip!
Try getting that kind of assistance at Walmart, Crest or even WF. I'll take a slightly shabby store with employees who care about their elderly or disabled customers any day!

Wow, Laurie. That is an incredible rebound on your part. I can't imagine one week in the hospital, but one year? I hope your recovery, from whatever happened, continues. Best wishes to you...what a fighter.

Lauri101
06-24-2015, 10:53 PM
Thanks, Zookeeper - I got a bacterial infection (Mensa, followed by E. Coli) in an open would during routine surgery. The other surgeries were to clean out infections, with the final one to fuse my lower spine together after a nursuping home employee dropped from 2 feet into air. Long story short, I was tod I'd likely never walk again. I said " wanna bet" and with the help at Jim Thorpe rehab, I am walking slowly, but walking!

bombermwc
06-25-2015, 08:22 AM
Lauri - didn't happen to be at Midwest Regional did it? With the way things have been going there, I'm surprised anyone ever makes it out of there.

zookeeper
06-25-2015, 07:32 PM
Thanks, Zookeeper - I got a bacterial infection (Mensa, followed by E. Coli) in an open would during routine surgery. The other surgeries were to clean out infections, with the final one to fuse my lower spine together after a nursuping home employee dropped from 2 feet into air. Long story short, I was tod I'd likely never walk again. I said " wanna bet" and with the help at Jim Thorpe rehab, I am walking slowly, but walking!

Wow. You have enough to write a book that could only sound like fiction. That you went through all that is amazing and tugs at my heart. Truly.
One step at a time, Laurie. You are walking and who can be surprised? You are an inspiration. I'll be thinking of you!

MagzOK
07-04-2015, 10:04 AM
Homeland carries Boar's Head premium deli products. This is reason alone to go to Homeland and is actually pretty much the only reason why I'm a customer.

Buffalo Bill
07-04-2015, 11:13 PM
Homeland carries Boar's Head premium deli products. This is reason alone to go to Homeland and is actually pretty much the only reason why I'm a customer.

No Boars Head products at 18th and Classen. No surprise there, given the third world nature of their product line here.

bchris02
07-05-2015, 11:36 AM
Anybody have any ideas what is to become of the now closed Homeland at NW 122nd and May? I still think that is a good location and Homeland failing there had more to do with the fact they completely let that location go rather than it being a bad location.

Jim Kyle
09-29-2015, 08:04 PM
Drove by the old Homeland Express location at NW Hiway and MacArthur yesterday, and there was world class dirt work going on. Looked as if they might be digging a full basement; the pit was much too big to be excavation of the old gas tanks. Anybody know what's going on there?

ljbab728
09-29-2015, 09:33 PM
Drove by the old Homeland Express location at NW Hiway and MacArthur yesterday, and there was world class dirt work going on. Looked as if they might be digging a full basement; the pit was much too big to be excavation of the old gas tanks. Anybody know what's going on there?

This was the last post in the Zaxby's thread.


from today's NewsOK:

"• Smyrna, Ga.-based SJAC Food Groups Holding LLC paid $1.1 million to Trason Global Realty LLC and Tri-County Apartment Development Association for 0.6558 acre at 5859 Northwest Expressway. Stuart Graham and Mark Inman handled the sale."

SJAC is the holding company for Zaxby's. The location is the NE corner of NW Expy and MacArthur where the old Express gas station was.

Jim Kyle
09-30-2015, 10:29 AM
Thanks! I hadn't seen the Zaxby's thread.

Jessica N
10-08-2015, 07:03 PM
Hi All - I received an email earlier this week informing me that representatives from Homeland would like community help completing the survey linked below in order to gain insight on how to make the Homeland at Classen and 18th more enjoyable to shoppers.

https://www.surveymonkey.com/r/Homeland153

Please, please, please take the survey so that Homeland can capture our feedback and strive to better provide for the community's needs. Feel free to pass along the link as well!

bchris02
11-13-2015, 08:47 PM
It looks like another one bites the dust.

Edmond Homeland will close Nov. 25 | News OK (http://newsok.com/edmond-homeland-will-close-nov.-25/article/5460345)

zookeeper
11-13-2015, 08:54 PM
It looks like another one bites the dust.

Edmond Homeland will close Nov. 25 | News OK (http://newsok.com/edmond-homeland-will-close-nov.-25/article/5460345)

To me this looks like good strategy. Finally. They seem to be shutting down the older, poorly performing stores and investing in major upgrades to other stores. I think we can expect some good news for 18th and Classen. The article also specifically mentions $1 million renovations for two of their better stores. In the end, I think we'll see a Homeland with fewer stores, finally closing the older stores and - pardon the cliche - ending up with a leaner, meaner grocery operation.

bchris02
11-14-2015, 01:37 AM
To me this looks like good strategy. Finally. They seem to be shutting down the older, poorly performing stores and investing in major upgrades to other stores. I think we can expect some good news for 18th and Classen. The article also specifically mentions $1 million renovations for two of their better stores. In the end, I think we'll see a Homeland with fewer stores, finally closing the older stores and - pardon the cliche - ending up with a leaner, meaner grocery operation.

Yeah the Edmond location closing is one of those stores like the 122nd and May store....very dated and depressing. I am really surprised they have made it this long with Wal-Mart a mile north and Crest a mile south. I really like what they've done with the store at 122nd and Rockwell and with 1 million more in renovation, it should end up pretty solid. I really hope they invest in their 18th and Classen store.

With the closing of this store, pretty much all of the worst ones in the metro will be gone with the exception of the 18th and Classen store.

Pete
11-14-2015, 06:32 AM
I continue to shop at the 18th & Classen location as it's just so darn convenient. And, there isn't really anything better for miles.

Apart from the store being so incredibly dated, the other main issue is it's just so cramped. The aisles are narrow to begin with then they stack stuff all over the place. In most areas you can barely get your cart through and if there is anyone else around, you have to ask them to move their cart or wait for them to pass.

They just have stuff crammed everywhere.

And I have to say their employees all act like they don't want to be there.


I don't want to complain too much because I would be super bummed if they closed down here, but man on man is that location badly maintained and managed.

bchris02
11-14-2015, 10:09 AM
I continue to shop at the 18th & Classen location as it's just so darn convenient. And, there isn't really anything better for miles.

Apart from the store being so incredibly dated, the other main issue is it's just so cramped. The aisles are narrow to begin with then they stack stuff all over the place. In most areas you can barely get your cart through and if there is anyone else around, you have to ask them to move their cart or wait for them to pass.

They just have stuff crammed everywhere.

And I have to say their employees all act like they don't want to be there.


I don't want to complain too much because I would be super bummed if they closed down here, but man on man is that location badly maintained and managed.

I agree with this. I go to the Homeland at 18th and Classen when I can because it is so convenient and also I want to support it because I would hate for it to close down being that you have to drive to NW Expressway for anything better.

However, as soon as a better grocer exists in the urban core, I will stop going there. If they want to remodel it, now is the time as in 3-5 years its likely it will have competition and they won't be able to keep customers with the store in the state that it is currently in.

Uptowner
11-16-2015, 02:57 PM
It's my go-to as well but I get so frustrated about things like: decent bread, they have 12 different kinds of grape jelly but only 1 jam, better eggs. I would dream of buying protein there. There's always someone arguing about what hot line deli items they are trying to buy are covered by wic or access. It's just such a mess, and despite my attempt at a cheerful disposition, everyone acts miserable. And gross guy who wears rubber gloves all day! Just wash your hands dude, those gloves are filthy and brown!

bchris02
11-16-2015, 03:02 PM
I agree.

If they don't remodel it soon, as soon as something else opens up in the urban core, the store will be done for. Currently, it survives off being the only grocery store for miles.

I don't know why Crest or Uptown Market have not shown any greater interest in opening a store in the urban core.

Pete
11-16-2015, 03:08 PM
The only time it's tolerable is when nobody is in there, then you can actually move through the store, get the essentials, and get the heck out.

But I was in around 5:30PM and there were only about 20 shoppers yet it made the shopping experience pretty terrible. Could barely walk through the place, the employees seemed extra miserable (starting from a pretty high misery index to begin with) and I stood in line forever to buy just a few things.

Plus, the parking lot is so worn and poorly striped that more than a handful of cars means autos parked every which way in a confusing jumble. I had a woman park inches from my car.


It's really amazing to me that in this day and age any on-going retail concern could be so universally run-down. Something is going to change here; either they will put a bit of money in the place or it's going out of business, and I would bet one of those two things will happen within the next two years.

Uptowner
11-16-2015, 03:13 PM
Copied from my post in the topic about H-E-B: it really does make a lot of sense when one considers the volume of their beer & wine sales. It doesnt expire, it requires minimal labor, the profit is decent, it probably opens a gap of profitability that lets their concept function the way it does.

How can any national grocer take the OKC market very seriously when they can't sell beer or wine? The HEBs in Austin have an entire isle of wine, thousands of bottles. And it essentially defeats the liquor store unless you're drinking spirits. It's cheaper, there's more selection, you can grab snacks or a even a carved turkey dinner for 4.

I think the market will look a lot different if we're able to change the liquor laws next year.

bchris02
11-16-2015, 03:21 PM
Copied from my post in the topic about H-E-B: it really does make a lot of sense when one considers the volume of their beer & wine sales. It doesnt expire, it requires minimal labor, the profit is decent, it probably opens a gap of profitability that lets their concept function the way it does.

I definitely agree. The Harris Teeter in downtown Charlotte struggled for a bit after opening, but they were able to make it work by scaling back on their perishables and offering a much larger beer and wine selection than the average Harris Teeter. It ended up becoming an amazing urban grocery store. Having a store like this be possible here is one of the big reasons I am so passionate about liquor law modernization.



It's really amazing to me that in this day and age any on-going retail concern could be so universally run-down. Something is going to change here; either they will put a bit of money in the place or it's going out of business, and I would bet one of those two things will happen within the next two years.

It really goes to show how poorly run Homeland is. With that said, after the upcoming closing of the west Edmond location, it will be last of the "run down" Homelands still open in OKC. All of the others have either been remodeled or were already pretty modern when Homeland took over from Albertson's. You can't help but think that they will be evaluating the future of the 18th and Classen store. Hopefully if it does go out of business its after something else opens up to fill its niche. I really don't want to be forced to drive to NW Expressway and Portland for groceries.

Uptowner
11-16-2015, 03:30 PM
If you're as terrified of the protein at homeland as I am. Check out Morelos butcher/market on 23rd & meridian. The drive is not so painful now the 3 year intersection remodel is finished. They sell through meat so fast there it is crazy fresh, good t-bone, ribeye, pork, chicken, they also have pre marinated fajita steaks that will make you a backyard bbq super star(ancient Chinese secret eh?). There's also a legit taqueria inside and some basic mercado sundries. Awesome little store.

Pete
11-16-2015, 03:38 PM
If I'm going to drive, I'll go to Sprouts at 63rd & May.

Great, great store all the way around with very good prices too.

terryinokc
11-17-2015, 12:03 PM
No surprise about the Homeland on 2nd Street in Edmond closing....I commented on that several months ago that it was on it's last legs.

I went to the Homeland on 33rd and Broadway in Edmond last weekend. This store should be the next one to go. I can't say that it was dirty or anything, but a very depressing place to shop. The meat counter had several packages of "mark downs" and I was going to pick up some ham chunks for beans...and they had already changed color. Not very many customers...and the whole store seemed "worn out".
I used to shop this store a lot when I worked in Edmond...but that was when it first opened as a Price Mart. That was a great store but not sure Homeland has done anything much to keep it going.

The Homeland in Del City in the old Albertsons is also pretty tired...and the same "worn out" feeling. It could use a big dose of cleaning up and excitement/remodeling also. I think it survives because it's one of the few grocery stores in the area.

bchris02
11-17-2015, 12:36 PM
33rd and Broadway isn't really that terrible by OKC standards, unless it's went further downhill since the last time I was in there. It did feel kind of worn out, but compared to most grocery stores in the metro it really wasn't bad. If you want a depressing store, check out the Buy for Less at Penn and Hefner. There really isn't a Wal-Mart nearby so my guess is that Homeland will survive by being the only grocery store in the immediate area. The 2nd St location was sandwiched between Crest and a Wal-Mart Supercenter so there was simply no way it could have survived in the state that it was in. If Wal-Mart opens a neighborhood market in the vicinity of 33rd and Broadway, my guess is that would be the end for that Homeland. It's sad to see Homeland has let so many of the formerly nice Albertson's locations go. I don't know why Homeland doesn't show any interest at all in being a modern grocery store and competing.

Furthermore, I don't understand why competitors other than Wal-Mart aren't expanding more aggressively like OnCue has done for gas stations, forcing 7/11 to up their game.

Stickman
11-17-2015, 01:22 PM
The margin for profit or loss is skinny. I don't imagine Homeland can get the backing for updated or expansion projects.

ljbab728
11-17-2015, 10:52 PM
The margin for profit or loss is skinny. I don't imagine Homeland can get the backing for updated or expansion projects.

Why would it be different for them compared to other stores which are doing that?

bchris02
11-17-2015, 11:06 PM
Why would it be different for them compared to other stores which are doing that?

My guess is Homeland isn't a very healthy operation financially. Somebody correct me if I am wrong, but the way they are closing stores and neglecting so many of their remaining stores doesn't seem like the way a thriving company would be run.

Reasor's has a major following up in Tulsa and it shows with the way they invest in their stores and are expanding. In other cities, national chains like Kroger have deep pockets and they are able to make investments that small, struggling operation like Homeland is not able to. I am not sure about seemingly more healthy local chains like Buy for Less/Uptown and Crest. If I were them, I would be a little more aggressive at expansion but I am sure they have their reasons for their business model.

If liquor reform passes, it may give grocers here the extra profit they need in order to invest in existing stores as well as expand. In states that sell beer and wine, alcohol sales are up to 20% of a grocery store's profits. They can't get that in Oklahoma.

ljbab728
11-17-2015, 11:21 PM
My guess is Homeland isn't a very healthy operation financially. Somebody correct me if I am wrong, but the way they are closing stores and neglecting so many of their remaining stores doesn't seem like the way a thriving company would be run.

Reasor's has a major following up in Tulsa and it shows with the way they invest in their stores and are expanding. In other cities, national chains like Kroger have deep pockets and they are able to make investments that small, struggling operation like Homeland is not able to. I am not sure about seemingly more healthy local chains like Buy for Less/Uptown and Crest. If I were them, I would be a little more aggressive at expansion but I am sure they have their reasons for their business model.

If liquor reform passes, it may give grocers here the extra profit they need in order to invest in existing stores as well as expand. In states that sell beer and wine, alcohol sales are up to 20% of a grocery store's profits. They can't get that in Oklahoma.

So basically you're saying that Homeland is being lambasted here for not doing something which it isn't possible for them to do.

Pete
11-18-2015, 06:48 AM
I'm going to try and not create a running commentary about how bad the store is at 18th & Classen but it seems they are going to make that a challenge for me...


I was in yesterday and two different employees were working with earbuds in; as in listening to music.

This included the only checker working at the time.


When is the last time you went to any sort of retail establishment and people working the floor and/or register were wearing headphones?? The lack of professionalism in this organization sometimes defies belief.

AP
11-18-2015, 08:16 AM
I honestly think the management doesn't care what goes on in there because there is absolutely no competition for them. They can basically do what they want.

Canoe
11-18-2015, 09:19 AM
When I look at the grocery situation downtown, I wonder why the free market has not fix these issues yet. It is puzzling to me.

Pete
11-18-2015, 09:21 AM
^

I think that is about to change, and soon.

Homeland better get its act together.

sooner88
11-18-2015, 09:34 AM
^

I think that is about to change, and soon.

Homeland better get its act together.

They don't even have self-checkouts. The only time I go in there is to buy 1 or 2 items, and you have to wait in line at one or two lanes which never move quickly. If it wasn't so convenient and really the only option I would not go there.

okclee
11-18-2015, 09:37 AM
They don't even have self-checkouts. The only time I go in there is to buy 1 or 2 items, and you have to wait in line at one or two lanes which never move quickly. If it wasn't so convenient and really the only option I would not go there.

I believe this describes 80% of their customers, myself included. Only buying a few items only because you absolutely need the items and Homeland is the nearest option.

bchris02
11-18-2015, 09:39 AM
I believe this describes 80% of their customers, myself included. Only buying a few items only because you absolutely need the items and Homeland is the nearest option.

Same here. I really dread having to drive up to NW Expressway for groceries, so I usually end up going to that Homeland. I will drop it as soon as there is a better option.

oklip955
11-18-2015, 03:28 PM
My quess on the Midtown location is that they are just trying to hang on until someone else comes in, then they'll just close down. I think that is basically what is happening to the chain. Kind of like Mcclory's sp? after taking over TG&Y. The slow death of the chain.

turnpup
11-18-2015, 03:45 PM
Yeah, it's like that Homeland has no pride whatsoever. There was a trashed couch that somebody had dumped next to their dumpster, and it sat there for a long time. Heck, it may still be there. A good manager would've seen to it that that eyesore made it elsewhere, and pronto.

I'd really like to see a grocery store built a little further east. Somebody in another thread had asked about one perhaps on or near Broadway. That'd work for us!

bchris02
11-18-2015, 04:00 PM
With all the growth downtown, it's almost bizarre this is still such an issue in OKC. I think downtown is at a point where it could support both a mainline grocery store like Uptown Market or Crest, as well as a specialty store like Sprouts or Natural Grocers. A Sprouts in the Gold Dome and an Uptown Market somewhere on Broadway would be perfect.

bchris02
11-18-2015, 04:05 PM
Yeah, it's like that Homeland has no pride whatsoever. There was a trashed couch that somebody had dumped next to their dumpster, and it sat there for a long time. Heck, it may still be there. A good manager would've seen to it that that eyesore made it elsewhere, and pronto.

They are basically what 7/11 in OKC was until OnCue came in and started forcing them to compete.

Plutonic Panda
11-18-2015, 04:14 PM
They are basically what 7/11 in OKC was until OnCue came in and started forcing them to compete.7 Eleven is redoing a couple of their stores and all, but if they are attempting to compete, it's a pathetic attempt at best.

bchris02
11-18-2015, 04:21 PM
7 Eleven is redoing a couple of their stores and all, but if they are attempting to compete, it's a pathetic attempt at best.

7/11 also has many times the number of locations that Homeland does. Homeland has really begun to thin out in the metro over the past few years.

I think the next location to go will be the S 104th and Penn location after the new Wal-Mart Supercenter is complete. I don't see how that store will be able to survive competition from a new Wal-Mart in addition to the best Crest location in the metro.

Eventually, the only ones that will survive will be the ones they have invested in and converted to their modern concept. Locations like Britton and May, NW 122nd and Rockwell, 12th Ave in Norman, N Bryant in Edmond, and the Yukon location.

Plutonic Panda
11-18-2015, 04:25 PM
7/11 also has many times the number of locations that Homeland does. Homeland has really begun to thin out in the metro over the past few years.

I think the next location to go will be the S 104th and Penn location after the new Wal-Mart Supercenter is complete. I don't see how that store will be able to survive competition from a new Wal-Mart in addition to the best Crest location in the metro.This might be kind of strange, but I would love to see BP Fuel Stations here. I would also love to see the national 7 Elevens take back over which I hope happens one day.

Pete
11-18-2015, 04:35 PM
PluPan, you probably know from your stint in California that the 7 Elevens there are not much better.

Some of the newer ones are okay (as is the case here too) but most the ones in L.A. are every bit as bad as the locations in OKC.

The difference, however, is that there are still tons of crappy little convenience stores around everywhere. It's kind of the nature of the beast.

But I have never, ever seen a chain of grocery stores as bad as Homeland. I'm actually astonished they can even remain open and treat their stores and customers as they do.


Which reminds me, my recent encounter with the checker wearing headphones ended without even a cursory 'thank you' from her. It's like they are going out of their way to drive people off.

bchris02
11-18-2015, 04:39 PM
If I was HAC, Inc, my strategy for OKC would be this.

-Remodel 18th and Classen pronto
-Evaluate the future of S 104 and Penn and 33rd/Broadway in Edmond. If the stores are salvageable, remodel them. If not, close them or convert them to Cash Savers
-Rebrand the remodeled stores to shed the "Homeland" stigma

bchris02
11-18-2015, 04:41 PM
Which reminds me, my recent encounter with the checker wearing headphones ended without even a cursory 'thank you' from her. It's like they are going out of their way to drive people off.

That might be the same cashier that busted out laughing when I asked her if they planned on ever remodeling the store.

Plutonic Panda
11-18-2015, 04:43 PM
PluPan, you probably know from your stint in California that the 7 Elevens there are not much better.

Some of the newer ones are okay (as is the case here too) but most the ones in L.A. are every bit as bad as the locations in OKC.

The difference, however, is that there are still tons of crappy little convenience stores around everywhere. It's kind of the nature of the beast.

But I have never, ever seen a chain of grocery stores as bad as Homeland. I'm actually astonished they can even remain open and treat their stores and customers as they do.


Which reminds me, my recent encounter with the checker wearing headphones ended without even a cursory 'thank you' from her. It's like they are going out of their way to drive people off.Yeah but the ones that are bad aren't as bad as the really bad ones in OKC. There are certainly some questionable ones around the LA metro, but one thing I love about the National 7 Elevens is the urban ones and how they are laid out. Downtown Dallas and Fortworth has them as well and I'm guessing a lot of other cities do.

The new OKC 7 Elevens are awesome. I'm not really a fan of mega gas stations in general, but they really ought to get serious about their revamp. Progress is progress though so I'm glad to see they are trying.

Pete
11-18-2015, 04:44 PM
I actually tried to buy something at the deli in that store and I stood there for a long time before the guy working back there made eye contact then he slowly walked over, mumbled 'can I help you' without any trace of sincerity, then gave me my container without another word.

I did have one employee say good morning to me one day and I was almost shocked.