Restaurants
Deep Deuce
Current

no



Address: 322 NE 2nd
Phone: (405) 297-9891
Hours: Tue-Thu 11 am - 9 pm
Fri 11 am - 1 am
Sat 6 pm - 1 am
Development:
Status: Open
Links:
Official Website (http://www.urbanrootsokc.com/)
Facebook Page (https://www.facebook.com/urbanrootsokc)
Yelp (http://www.yelp.com/biz/urban-roots-oklahoma-city)
Urban Spoon (http://www.urbanspoon.com/r/46/1598253/restaurant/Bricktown/Urban-Roots-Oklahoma-City)


http://www.okctalk.com/images/pete/urbanrootswiki1.jpg


Information & Latest News
Gallery

This is a great little bar/restaurant that sometimes has live music.

Ate here last week. The gumbo was outstanding.

Was once home to Ruby's Grill/Dance Hall. Basie played there. So did James Brown. Also, there was a cathouse in the basement...

It looks like Food Network's Restaurant Impossible will be filming here on January 28th & 29th. They are apparently looking for volunteers.

I have heard Urban Roots is not doing that well. Hopefully this will help...

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- Article Here - (https://www.facebook.com/photo.php?fbid=611101182272340&set=a.190682727647523.46480.155308444518285&soc=restaurantimpossiblesocial_20140121_17366034&stream_ref=10&type=1)

Yes, it seems so. Pretty strange.

Yes, it seems so. Pretty strange.

I checked out the link but there was no mention of Urban Roots. How do you know?

I work for Sysco Oklahoma and Urban Roots is one of our customers. Chef Robert Irvine (host of Restaurant Impossible) is contracted by Sysco and we were notified by Sysco Corporate.

Unfortunately I did not receive a VIP seat for the filming :(

It can only make your chow wagon get a better rep so bring it on!

I work for Sysco Oklahoma and Urban Roots is one of our customers. Chef Robert Irvine (host of Restaurant Impossible) is contracted by Sysco and we were notified by Sysco Corporate.

Unfortunately I did not receive a VIP seat for the filming :(

Seems like a quality source to me. :)

Oklahoma Gazette Food & Drink: Food Network headed to local eatery (http://okgazette.com/oklahoma/article-20341-food-network-headed-to-local-eatery.html?utm_content=buffer69a35&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer)

I will say from experience watching the show, I probably wouldn't eat there until after its over. They usually don't go to places that have clean kitchens. Best of luck to them

I don't watch that show, but if it is anything like Hotel Impossible or Bar Rescue, that is probably sound advice.

Not all of his "rescues" are due to a dirty kitchen. Sometimes it's simply bad management that had nothing to do with the kitchen.

Not all of his "rescues" are due to a dirty kitchen. Sometimes it's simply bad management that had nothing to do with the kitchen.

Not saying it has to do with kitchens. It starts with management, which trickles down to kitchens not being up to par. Ive seen almost every show of his and the overwhelming majority are in poor condition.

And I agree Sid, food is very subjective. But to have everything he samples be tasteless and bland is a little dramatic.

You should hop on a plane anyway to come help out UR and visit your friends.

Not saying it has to do with kitchens. It starts with management, which trickles down to kitchens not being up to par. Ive seen almost every show of his and the overwhelming majority are in poor condition.

And I agree Sid, food is very subjective. But to have everything he samples be tasteless and bland is a little dramatic.

I've seen one show where he tasted everything and said that he found no problems with the food. Sure, it surprised me, but just because Robert Irvine is coming here doesn't foretell that he will declare Urban Roots' kitchen dirty or food bland.

Robert Irvine is trying to warm up before the filming.

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Here are some of the new items inspired by Chef Robert Irvine.

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John, do you know what these items are ? Were you there at the taping ?

John, do you know what these items are ? Were you there at the taping ?

Not sure what items have changed or been removed/added. And no, I was not there unfortunately. I caught this image on the Deep Deuce District FB page.

Rich history of Deep Deuce deserves to be told | NewsOK.com (http://m.newsok.com/rich-history-of-deep-deuce-deserves-to-be-told/article/3932434)

The Urban Roots episode of Restaurant: Impossible airs tonight at 9pm CST.

Face the Music : Restaurant: Impossible : Food Network (http://www.foodnetwork.com/shows/restaurant-impossible/800-series/face-the-music.html)

The Urban Roots episode of Restaurant: Impossible airs tonight at 9pm CST.

Face the Music : Restaurant: Impossible : Food Network (http://www.foodnetwork.com/shows/restaurant-impossible/800-series/face-the-music.html)

Thanks for posting this!

On the west coast, I get that show at 7PM... Will be very interesting to see how Urban Roots comes off.

Wow! The renovation was amazing!

I checked yelp and they have 4.5/5 stars. I guess business is booming!

I will definitely have to try it out.

Just watched - hope they make it. I will certainly give them a shot.

OKCTalk - Urban Roots building sells in Deep Deuce (http://www.okctalk.com/content/116-urban-roots-sells.html)

FYI...according to their Facebook page, Urban Roots closed permenantly after last night. Disappointed that I never tried it.

https://www.facebook.com/urbanrootsokc/posts/1074254465922263

Sid's gonna be crushed :(

You mean Restaurant Impossible didn't help it? Just kidding.... RI kills about every restaurant it "reimagines" in order for ratings.

While the food was great the few times I went, I totally see why this place didn't make it. Weird hours and not a lot of marketing. I hope something else cool can come in and add to Deep Deuce.

You mean Restaurant Impossible didn't help it? Just kidding.... RI kills about every restaurant it "reimagines" in order for ratings.

I drove by Mama E's a couple of weeks ago and the parking lot was empty. Couldn't tell if they were closed for the day or for good but after that episode of RI it wouldn't surprise me if it were for good.

I hate to see a neighbor go out of business but its no surprise. I personally hadn't eaten there before the Restaurant Impossible makeover but went a handful of times after and was less than impressed.

They had very odd hours and even being down the street, I never knew when they were open. We tried to go a few times and they were closed, once we went and they had a cover charge as a "restaurant" and another time they weren't serving food.

The few times we did get to eat there, I thought the food was good albeit overpriced and took well over an hour to dine each time. The biggest issue we had was service, when has been mentioned time and time again. On multiple occasions, there was 1 employee who was bartender/server/manager. Although they were never busy when we went, its nearly impossible for 1 person to do all of those jobs at once and keep good service.

They were pioneers in the neighborhood along with Deep Deuce Grill but never really excelled or marketed themselves to become a staple. I wish they could have gotten a grasp on things because it could have been a great asset for the neighborhood, especially with their focus on the roots of Deep Deuce.

I hope whatever takes its place is successful and helps move Deep Deuce towards more of a district and destination.

I'm curious, what concept would best fit this space? With the Deep Deuce, neighborhood where it's at now?

I hate to see a neighbor go out of business but its no surprise. I personally hadn't eaten there before the Restaurant Impossible makeover but went a handful of times after and was less than impressed.

They had very odd hours and even being down the street, I never knew when they were open. We tried to go a few times and they were closed, once we went and they had a cover charge as a "restaurant" and another time they weren't serving food.




I feel like under-experienced restaurateurs do not understand how devastating inconsistent hours are. If I look up your hours online, and then show up during those hours to find you closed, that's it. I'm not coming back. My time is too precious to waste travelling to and from a restaurant if I can't trust it to be open when I get there. That's it. One strike and you're out.

This is a problem that has plagued Kaiser's across three different operators.

I feel like under-experienced restaurateurs do not understand how devastating inconsistent hours are. If I look up your hours online, and then show up during those hours to find you closed, that's it. I'm not coming back. My time is too precious to waste travelling to and from a restaurant if I can't trust it to be open when I get there. That's it. One strike and you're out..

I'm pretty much the same way.

When I go out of my way to try and give an operation my money and they can't even bother to follow their own posted hours, I'm inclined to just write them off and move on to one of the hundreds of others who are working their tails off and would love to have my business.

Poor service is excusable (as long as it's not a consistent problem) because that is down to an employee or two. But just not being open? That's completely on the owners.

While I sympathize with you guys.

It is viewed as cost/benefit. They are [maybe] losing a few person's business to save money by not paying for the operating costs during that timeframe.

They are basically taking the chances that it will be continue to be 'slow' and save money. But the flipside is definitely the potential a large group or multiple people actually do try to come in, and then vow to never return.

I would bet that most people would be inclined to attempt again even if finding it closed once. It is a true gamble and most definitely a sign of poor ownership/management, but money talks downtown.

I've tried Oak and Ore like 5 times. 3 times they were closed, twice I had to eat something and they had already closed their kitchen. They're lucky they're in the plaza, or I'd be done with them for sure.

While I sympathize with you guys.

It is viewed as cost/benefit. They are [maybe] losing a few person's business to save money by not paying for the operating costs during that timeframe.

They are basically taking the chances that it will be continue to be 'slow' and save money. But the flipside is definitely the potential a large group or multiple people actually do try to come in, and then vow to never return.

I would bet that most people would be inclined to attempt again even if finding it closed once. It is a true gamble and most definitely a sign of poor ownership/management, but money talks downtown.

Maybe those people confused the restaurant business for catering.

While I sympathize with you guys.

It is viewed as cost/benefit. They are [maybe] losing a few person's business to save money by not paying for the operating costs during that timeframe.

They are basically taking the chances that it will be continue to be 'slow' and save money. But the flipside is definitely the potential a large group or multiple people actually do try to come in, and then vow to never return.

I would bet that most people would be inclined to attempt again even if finding it closed once. It is a true gamble and most definitely a sign of poor ownership/management, but money talks downtown.

Anonymous,
I'm sorry, I totally disagree. If you advertise open hours, you are responsible for being open as advertised. If you can't handle the hours, change the advertising whether it is the internet or the hours posted on your door. If you tell me you are going to be open at a certain time and I drive there to find that you are closed, I will not return. I understand everything you say about "money talks", just don't lie to me about the availability of your services.
C. T.

I've tried Oak and Ore like 5 times. 3 times they were closed, twice I had to eat something and they had already closed their kitchen. They're lucky they're in the plaza, or I'd be done with them for sure.

Really? When have you gone?

Every time I've gone they've been open as advertised, and I've been there a lot. Only once was their kitchen closed when I went, and it was already fairly late.

Really? When have you gone?

Every time I've gone they've been open as advertised, and I've been there a lot. Only once was their kitchen closed when I went, and it was already fairly late.

Not necessarily as advertised. They may have been perfect with that end of the deal (except for the time I went right after they opened, which is understandable).

I've never really looked at their hours, but don't necessarily want to either. I want a bar to be open until 2:00 every day but days like Christmas and to serve at least a late night menu until 12:00…especially in our entertainment districts.

Not saying that I hope they do bad, but that's what I expect from places that are going to earn my loyalty, because convenience is worth the price of admission.

While I sympathize with you guys.

It is viewed as cost/benefit. They are [maybe] losing a few person's business to save money by not paying for the operating costs during that timeframe.

They are basically taking the chances that it will be continue to be 'slow' and save money. But the flipside is definitely the potential a large group or multiple people actually do try to come in, and then vow to never return.

I would bet that most people would be inclined to attempt again even if finding it closed once. It is a true gamble and most definitely a sign of poor ownership/management, but money talks downtown.

Disagree with you also, a restaurant should be open posted hours. With FB, Twitter, websites, etc., if they do have to change their hours for some reason (when we lived in WA, a diner we frequented had to close early a couple of times, but it was for a family emergency and they posted notes on the door), then let everybody know. PUT A SIGN ON THE DOOR at the very least, and if it happens too often, they're definitely bad owners/managers. If a restaurant doesn't care about keeping open during the posted hours, what else do they not care about? I'm with Pete, etc. - I'll give my money to someone who gives enough of a sh*t to stay open when they say they will be instead of someone who just opens/closes whenever they want/care to. If that kind of crap happens more than once at any place I go to, they're off my list, too many other places that care are on that list...

I will also say there is currently so much competition in the marketplace that if you can't honor your own posted hours, it's just a matter of time before you are out of business.

The bar and restaurant market in OKC is rapidly maturing and there are just too many other good options to patronize a place that is undependable.

With the addition of tons of new places just in the last two years, I'm frankly surprised there hasn't been more shakeout. But I'm also sure that is coming.

I will also say there is currently so much competition in the marketplace that if you can't honor your own posted hours, it's just a matter of time before you are out of business.

The bar and restaurant market in OKC is rapidly maturing and there are just too many other good options to patronize a place that is undependable.

With the addition of tons of new places just in the last two years, I'm frankly surprised there hasn't been more shakeout. But I'm also sure that is coming.

Some shakeout, yes, and especially if we see an economic dip, but that being said, there's a lot of factors that could contribute to mediocre places doing fine. Some things to consider:

1. OKC probably eats out more than it ever has.
2. OKC has been woefully underserved by local concepts for a long time.
3. Demographics still don't favor chains locating in what are to us obvious key areas (Plaza, Western, 23rd, downtown)…and this is giving local concepts a chance to get established even if they start out rocky.
4. I can't substantiate this, but if local concepts are pillaging from chains then there is plenty of money to go around. If somebody comes from Yukon to go to Cheever's, that's money that Chili's isn't getting. The numbers don't exist, but I'd love to see how often people in the core leave the core to dine (and how often that is at a chain vs. local concept like La Baguette) vis-a-vis how often people come into the core from outside to dine.

Some shakeout, yes, and especially if we see an economic dip, but that being said, there's a lot of factors that could contribute to mediocre places doing fine. Some things to consider:

1. OKC probably eats out more than it ever has.
2. OKC has been woefully underserved by local concepts for a long time.
3. Demographics still don't favor chains locating in what are to us obvious key areas (Plaza, Western, 23rd, downtown)…and this is giving local concepts a chance to get established even if they start out rocky.
4. I can't substantiate this, but if local concepts are pillaging from chains then there is plenty of money to go around. If somebody comes from Yukon to go to Cheever's, that's money that Chili's isn't getting. The numbers don't exist, but I'd love to see how often people in the core leave the core to dine (and how often that is at a chain vs. local concept like La Baguette) vis-a-vis how often people come into the core from outside to dine.

Plus, you don't have to be in the core to patronize a good local concept. My favorite mexican restaurant isn't in the core and a lot I want to try aren't in the core.

A new restaurant will likely be coming to this space soon.

Negotiations are well underway and should be able to share more in a couple of weeks.