development
|category1=Midtown
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|address=421 NW 10th
|status=under construction
|owner=Midtown Renaissance
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|finish=Late 2014
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|image=http://www.okctalk.com/images/pete/fasslerwiki1.jpg
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Information & Latest News
TULSA – McNellie’s Group will expand two more brands into Oklahoma City next year, advancing the Tulsa-based restaurant and bar operator down a three-year plan to double its revenue.

Next year Nelson’s crew intends to expand its German restaurant and bar Fassler Hall into Oklahoma City, paired with another McNellie’s brand, the Dust Bowl Lanes and Lounge restaurant, eight-lane bowling alley and bar.

This project will involve McNellie’s first build-to-suit effort, although the Tulsa firm will actually lease the projected 17,000-square-foot facility and its 8,000-square-foot beer garden from developer Midtown Renaissance.

Lingo Construction of Oklahoma City should start work on the 421 NW 10th St. project this fall, using designs by Fitzsimmons Architects of Oklahoma City. Nelson said the final construction cost remains undetermined.

By using a shared kitchen, just as the original Dust Bowl does with the McNellie’s brand Dilly Deli in downtown Tulsa, Nelson expects to lower the Oklahoma City expansion’s infrastructure and operating costs.

“We like the idea of a shared kitchen,” he said. “We’ll see how these facilities work out together.”

Read more: The Journal Record - Business Intelligence for Intelligent Business (http://journalrecord.com/#ixzz2a9iM4sw7)
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From the article:


Next year Nelson’s crew intends to expand its German restaurant and bar Fassler Hall into Oklahoma City, paired with another McNellie’s brand, the Dust Bowl Lanes and Lounge restaurant, eight-lane bowling alley and bar.
This project will involve McNellie’s first build-to-suit effort, although the Tulsa firm will actually lease the projected 17,000-square-foot facility and its 8,000-square-foot beer garden from developer Midtown Renaissance.
Lingo Construction of Oklahoma City should start work on the 421 NW 10th St. project this fall, using designs by Fitzsimmons Architects of Oklahoma City. Nelson said the final construction cost remains undetermined.

Sounds awesome. One thing I would like to see though is the Fassler Hall concept try to utilize some outdoor space and make it a somewhat true beer garden. Either way though, good news.

so this thread had both the scoop and the location (pretty much)

I heard a rumor that Elliot Nelson (owner of McNellies) is going to be bringing more of his concepts to Midtown! Specifically, an employee of his told me he is considering a Fassler Hall (one of my favorite places in Tulsa) behind Brown's Bakery by this time next year!

If you have never been to Fassler Hall in Tulsa, it is one giant open room with a bar along one side, a big garage door at one end, a small stage at the other and long beirgarden style tables throughout. They serve all sorts of German and German style beers, delicious sausages, pretzels and fries fried in duck fat. Also they have alot of live music. Also I am extremely excited.

good job CurtisJ

good job CurtisJ


Thank you!

Still confused on location for FH and DB. Is it on the NW or NE block of 10th/Hudson? Does MR even own those lots between Brown's and the old auto shop?

It sounds like McNellie's has been ready to go for awhile but are just waiting on MR.

Still confused on location for FH and DB. Is it on the NW or NE block of 10th/Hudson? Does MR even own those lots between Brown's and the old auto shop?

It sounds like McNellie's has been ready to go for awhile but are just waiting on MR.

NW Corner, just west of the building on that corner.

And yes Midtown Renaissance owns the land much more all around there.


Very excited about this, as it still leaves the NE corner of that intersection for a large residential develop. There will be a Level-like apartment complex there by the MidtownR people.

And the fact they are building from the ground up for both these projects should be interesting.

NE Corner, just west of the building on that corner.

And yes Midtown Renaissance owns the land much more all around there.


Very excited about this, as it still leaves the NW corner of that intersection for a large residential develop. There will be a Level-like apartment complex there by the MidtownR people.

And the fact they are building from the group up for both these projects should be interesting.

Yes it is. I happen to be a big fan of Brian Fitzimmons' work. It is excellent. It's exciting to think what he could do with a ground-up build for residential and entertainment.

Yeah I have a feeling the bar is going to be set a little higher after this 10th street infill.

Am I the only one having difficulty imagining these Elliot Nelson concepts in brand-new buildings designed by Brian Fitzsimmons?

That said, Nelson appears to be whipping out the Blue Dome strategy for Midtown. This is going to be interesting as he confines all of his successful concepts in the Midtown area, compounded with new housing, at about the time that the streetcar is going in.

Midtown-to-Bricktown is going to be a huge hit, I think, as we see Midtown explode with housing and bars. So much wide-open potential up there.

Pete, about when can we expect MidtownR to come out with the development plans for the old Red Cross site?

Am I the only one having difficulty imagining these Elliot Nelson concepts in brand-new buildings designed by Brian Fitzsimmons?

That said, Nelson appears to be whipping out the Blue Dome strategy for Midtown. This is going to be interesting as he confines all of his successful concepts in the Midtown area, compounded with new housing, at about the time that the streetcar is going in.

Midtown-to-Bricktown is going to be a huge hit, I think, as we see Midtown explode with housing and bars. So much wide-open potential up there.

I agree it is hard to imagine, but I find that exciting. Fitzimmons is a great architect, IMO, and I'm looking forward to see what he comes up with.

Am I the only one having difficulty imagining these Elliot Nelson concepts in brand-new buildings designed by Brian Fitzsimmons?

Dust Bowl + Elliot Nelson sounds awesome.

I am having trouble imagining Fassler hall in new construction.

But it sounds like they are going to be combined, has that been confirmed?

Am I the only one having difficulty imagining these Elliot Nelson concepts in brand-new buildings designed by Brian Fitzsimmons?

That said, Nelson appears to be whipping out the Blue Dome strategy for Midtown. This is going to be interesting as he confines all of his successful concepts in the Midtown area, compounded with new housing, at about the time that the streetcar is going in.

Midtown-to-Bricktown is going to be a huge hit, I think, as we see Midtown explode with housing and bars. So much wide-open potential up there.

Pete, about when can we expect MidtownR to come out with the development plans for the old Red Cross site?

I hope you are right. Everytime I go to Midtown I see nothing but untapped potential. It would be great of Midtown could become OKC's Blue Dome. If memory serves me correctly, Blue Dome came into its own relatively quickly.

I hope you are right. Everytime I go to Midtown I see nothing but untapped potential. It would be great of Midtown could become OKC's Blue Dome. If memory serves me correctly, Blue Dome came into its own relatively quickly.

Midtown has possibly already eclipsed Blue Dome in every area but one, nightlife, and that is not far behind. There is no housing in Blue Dome. There is exactly one retail shop. Midtown already offers more, it just has more room for infill.

Midtown has possibly already eclipsed Blue Dome in every area but one, nightlife, and that is not far behind. There is no housing in Blue Dome. There is exactly one retail shop. Midtown already offers more, it just has more room for infill.

When I think of Blue Dome, I think of the nightlife. That's probably because I knew a few people who drive up to Tulsa to bar hop there and have done it once myself. Midtown still has a ways to go. What is currently there other than McNellie's? Part of me though thinks that Uptown is going to become OKC's district with that type of 'hip' nightlife rather than Midtown. Plus Uptown is already nearly connected to the Paseo. The new 80s retro bar and the Pump Bar, providing NIMBYs don't kill it, look very promising.

NE Corner, just west of the building on that corner.

And yes Midtown Renaissance owns the land much more all around there.


Very excited about this, as it still leaves the NW corner of that intersection for a large residential develop. There will be a Level-like apartment complex there by the MidtownR people.

And the fact they are building from the group up for both these projects should be interesting.

I'm assuming that you used NE and NW backward in this post?

I guess my other question then is what other components will be combined with the Fassler/DB projects? For some reason, the idea of Midtown Renaissance building one/two story developments for two "stand alone" bars seems to be quite out of character for them.

When I think of Blue Dome, I think of the nightlife. That's probably because I knew a few people who drive up to Tulsa to bar hop there and have done it once myself. Midtown still has a ways to go. What is currently there other than McNellie's? Part of me though thinks that Uptown is going to become OKC's district with that type of 'hip' nightlife rather than Midtown. Plus Uptown is already nearly connected to the Paseo. The new 80s retro bar and the Pump Bar, providing NIMBYs don't kill it, look very promising.

Louie's, Cafe Do Brasil or Bosa Nova, and the bar that will be at the top of the Osler. Also, Packard's and Ludivine. Throw in these next 2 projects, maybe something going into The Edge or whatever large development MR puts together.

Midtown will be a complete urban district by the time it's all said and done, and there will be at least one area that is bar focused which is likely to be in the Walker to 10th corridor.

Another bar/restaurant may open down by Ludevine within the next year as well. I know a few people looking to purchase space down there.

Louie's, Cafe Do Brasil or Bosa Nova, and the bar that will be at the top of the Osler. Also, Packard's and Ludivine. Throw in these next 2 projects, maybe something going into The Edge or whatever large development MR puts together.

Midtown will be a complete urban district by the time it's all said and done, and there will be at least one area that is bar focused which is likely to be in the Walker to 10th corridor.

Those are restaurants that close at 9PM or 10PM, not the kind of bars OKC desperately needs. McNellie's is the only thing currently in the district that fits the bill. Hopefully in the next five years it really takes off, but today there is no comparison to Blue Dome.

OKC lives up to its reputation when its most 'hip' nightlife spots close at 9PM on weekends. Packard's and the new Wine Bar are great concepts, but they should be open later.

Those are restaurants that close at 9PM or 10PM, not the kind of bars OKC desperately needs. McNellie's is the only thing currently in the district that fits the bill. Hopefully in the next five years it really takes off, but today there is no comparison to Blue Dome.

OKC lives up to its reputation when its most 'hip' nightlife spots close at 9PM on weekends. Packard's and the new Wine Bar are great concepts, but they should be open later.

Louie's does not close at 10PM and Bossa Nova certainly does not close at 10PM. I haven't been to Packard's yet, but as demand increases, I don't anticipate them closing down before Midnight.

Also, next time you're at one of OKC's "hip" places on MTWR after Midnight, take a gander at how many people are around...that is at least partly what determines the hours of these places. It is not going to get better until there is a significant presence of walkable residential near these areas because people are don't tend a bar on Tuesday @ 1AM when they have a 20 minute drive home and need to work the next day. When Edge opens up and once MR kicks off their big project, the potential big project on Francis, and the Metropolitan, I assure you some of the issues you raise will be rectified. In the mean time, these businesses need to run a responsible model...staying open 2 - 4 extra hours for $250 in sales is not responsible.

Louie's does not close at 10PM and Bossa Nova certainly does not close at 10PM. I haven't been to Packard's yet, but as demand increases, I don't anticipate them closing down before Midnight.

Also, next time you're at one of OKC's "hip" places on MTWR after Midnight, take a gander at how many people are around...that is at least partly what determines the hours of these places. It is not going to get better until there is a significant presence of walkable residential near these areas because people are don't tend a bar on Tuesday @ 1AM when they have a 20 minute drive home and need to work the next day. When Edge opens up and once MR kicks off their big project, the potential big project on Francis, and the Metropolitan, I assure you some of the issues you raise will be rectified. In the mean time, these businesses need to run a responsible model...staying open 2 - 4 extra hours for $250 in sales is not responsible.

I completely agree with what you are saying. In other places Ive lived Ive always wondered how bars stayed open until 2AM on weeknights and how people did it when they had work the next day. However, I am not talking about being open until 2AM on a Tuesday. It should be a given however on a Friday or Saturday. I am sure having the extra population within the next few years will make a world of difference in what these districts are able to support being that Midtown as it stands is less of a destination district like Bricktown is. People come from places like Woodward to go to Bricktown but many people in OKC are probably not aware of places like Midtown and the 16th St Plaza.

I have been to Fassler Hall in Tulsa and it's a really cool place.
This is a GREAT project for Midtown. This group does things RIGHT, and this will be wildly successful.

I'm surprised to read they expect construction to begin this fall. Has anyone seen renderings of what Fitzsimmons has planned?

I really hope it has a more attractive exterior than the garage he designed.

I agree, these two places are very cool in Tulsa. (After 46 years living in OKC, I have now lived in Tulsa for 8 years.) Fassler looks like a German bar from the old Hogan's Heros show - dark, rustic, kind of rough around the edges, tables and benches instead of chairs, etc. I keep looking around for Klink and Schultz. Dust Bowl has old bowling equipment from the 1950s. Like others, I cannot picture these establishments in new buildings. But hoping for the best!

Please check out the aerial in the article above for the exact location of this project and the proximity to other Midtown Renaissance holdings.

Those are restaurants that close at 9PM or 10PM, not the kind of bars OKC desperately needs. McNellie's is the only thing currently in the district that fits the bill. Hopefully in the next five years it really takes off, but today there is no comparison to Blue Dome.

OKC lives up to its reputation when its most 'hip' nightlife spots close at 9PM on weekends. Packard's and the new Wine Bar are great concepts, but they should be open later.

Thursday/Friday - Saturday night hours:
McNellies - 2AM
Louie's - 2AM
Bossa Nova 1-2AM depending on the crowd
Packard - 12-1AM depending on the crowd
Stella - 11 pm
1492 - 11 pm
GOGO - 10 pm
Saturn grill 10 pm

Coming -
Fassler/dustbowl - 2am
The Garage - if Norman is any indication 2AM
Ambassador rooftop - ? Hopefully 2?

So it's not like nothing up there is open late. Would be nice if there were more, but with infill, they will come. There just aren't that many existing spaces to put a bar right now that are close to this part of midtown. Should be interesting to see who sets up shop in The Edge.

The bar at Ludivine is also open late, of course.

The bar at Ludivine is also open late, of course.

Didn't see that on their website, good to know.

Didn't see that on their website, good to know.

Yeah, kitchen closes pretty early on the weekdays (think 8 or 9?) but the bar stays open.

I hope you are right. Everytime I go to Midtown I see nothing but untapped potential. It would be great of Midtown could become OKC's Blue Dome. If memory serves me correctly, Blue Dome came into its own relatively quickly.

Yes, and Elliot Nelson owns almost everything in there.

8,000 square feet of outdoor space is substantial. That will be very cool; sounds similar to Katy Trail Icehouse in Dallas.

Just saw the new NorthCare facility on General Pershing is complete and they will start moving from their Midtown location this month.

That means the long-rumored huge housing project by Midtown Renaissance on the NE corner of 10th & Hudson may be ready to move forward.


See labeled aerial in the article above for more info.

They have submitted their application for design review, scheduled for Sept. 19th.

No renderings yet, but below is the summary.

39,331 sf. ft. is a pretty big structure!


**************

construct a two-story 39,331 sq ft structure with brick and concrete exterior containing two buildings partially connnected at roof; install plaza and landscaping between buildings one (west) and two (east); install asphalt parking lot with 14 spaces; install streetscape, landscaping, and irrigation at perimeter of parking lot; install brick wall along west boundary of parking lot; install bollards and brick mechanical/dumpster enclosure; install .... tall architectural metal fence and gates at east and west elevations; install brick planters with concrete seating benches at street frontage; install planters with landscaping along south facades; install area lighting within parking lot; install benches at entry to west building; install new concrete sidewalk along street frontage; install perforated metal panels at south elevation of building one (west building); install attached/painted letters and logo sign...... sq ft on brick at north facade(a); install .... sq ft exterior illuminated attached metal letter sign to brick at north facade (b); install .....sq ft attached illuminated sign on lower plaza entry way at south facade (c); install ..... sq ft illuminated painted attached sign on brick at west facade (d);

can't wait for these to open

They are only providing 14 spaces so you have to think they are considering building some sort of parking structure on the property north of this project, and that it could also serve their long-rumored residential building across Hudson.

Oklahoma City's MidTown to get new entertainment venues | News OK (http://newsok.com/oklahoma-citys-midtown-to-get-new-entertainment-venues/article/3873061)

Wow. Those designs are impressive and are going to take the area to another level. That's the exact type of place-making structure that the Midtown Plan calls for as well. EXTREMELY excited about this now.

This looks like it will be incredibly cool. I like McNellie's okay, but a German-style beer hall sounds very neat. This area is already popular, this will only make it get better.

Wow! - nothing to add. :congrats:

Very pleasantly surprised by the modern-ness of the designs, particularly for the biergarten. But I like it!

and it shouldn't take business away from McNellie's either, it'll bring more folks down there for sure

Am I the only one that thinks this looks like a 1950's office building, right out of the N. Lincoln industrial district??

Yikes. Maybe just a bad rendering...

Am I the only one that thinks this looks like a 1950's office building, right out of the N. Lincoln industrial district??

Yikes. Maybe just a bad rendering...

No, I'm with ya. I don't like it at all.

I'm not crazy about the design. This place will be an absolute huge success though.

Wow. Those designs are impressive and are going to take the area to another level. That's the exact type of place-making structure that the Midtown Plan calls for as well. EXTREMELY excited about this now.

Agreed. This is what Midtown and OKC has needed. This will really help solidify midtown into an urban entertainment district, one acceptable to the 'hipster' crowd that is turned off by the Bricktown scene.

Can we create a scene where people who hate both the hipster and Bricktown crowds? :)

Can we create a scene where people who hate both the hipster and Bricktown crowds? :)

That would be an upscale district. I would say right now, OKC's closest thing to that is Western Ave/Classen Curve. I would say the upcoming improvements will really help that area out and turn it into more of a Brookside-like experience.

Can we create a scene where people who hate both the hipster and Bricktown crowds? :)

Better yet, can we stop compartmentalizing districts based on who/what we think goes there? It's starting to be a bit tiring. They are not as different as some people on here like to think they are.

Better yet, can we stop compartmentalizing districts based on who/what we think goes there? It's starting to be a bit tiring. They are not as different as some people on here like to think they are.

even better idea

I don't really hate either, we can enjoy both.

I think different districts attract different crowds. I was at a training last week and met an older lady who had just moved here from Dallas. She was single, professional, but older, like in her 50's. Nonetheless, she looked all over downtown, and stated that the 430 lofts in Midtown fit her style and needs. She didn't like Deep Deuce because she stated, it attracted a younger, party type crowd. She stated Midtown seemed to attract a more professional, laid back, and attracted and older sophisticated crowd.

I don't think Western Ave. is anything upscale, if anything that's the hipster area.

I think the midtown bars are the 30s crowd, more established, married folks, who still like to go out and have fun.

even better idea

I don't really hate either, we can enjoy both.

Cool. I was not trying to criticize what you specifically said btw, its just getting a bit annoying how some people on here are writing off entire areas on what they perceive them to be. I have a feeling the ones quickest to do this don't even frequent these places. Like Rodney King said, can't we all just get along :-)

I frankly never understood this notion that Western/Classen Circle is for hipsters because it is most certainly not. Last time I went to Ednas, a supposed hipster bar, I felt like I was back at OU South Greek. Complete with pink polos and a parking lot full of BMW 3 series and Audi A4s. And Speakeasy and Drunken fry are well on there way to becoming the same. Maybe 23rd/Paseo or the Plaza took all the hipsters. I guess you always have the drag queens at HiLo.

Likewise, I went to Tapwerks in "douchey" Bricktown Friday night and was impressed on how professional and diverse the crowd was. Also, Bricktown was crazy packed.

Yeah when I went to Edna's a few months ago it felt like a first year out of college crowd (and based on the people we ran into there that we knew, that's exactly right).

There are numerous places in Bricktown that I love going to. Tapwerks is one, Purple Bar is another. Whiskey Chicks is actually a great place if you're into the country live music thing.

I disagree about western being hipster. Plaza district is where every hipster in the city can be located.

Now yes, not a couple years ago. I've been to plaza district once, felt very out of place lol

I think all of the Chesapeakers chased off the hipsters to the Plaza. Now that CHK is coming down to earth, I've heard from at least one Western bar manager who says his business is down for the first time in 4 years, and at least 4 years ago we were in a recession. With midtown starting to really pop with H&8th and Fassler Hall and others coming, I think the folks on Western are really going to have to step their game up. They have a future, but I'm not sure they have figured it out yet.

And I have said before, I am really impressed with the new changes in Bricktown over the past year or so. This summer is the most crowded I've seen it without any sort of event going on.

Pros: Size, outdoor area, location, great design for Dust Bowl concept and the inclusion of some retail space.

Cons: Way to clean/bright looking to be a Fassler Hall, building set back from the edge of the street for parking? WHY?!

Don't get me wrong, I am still really excited that these two concepts are coming to midtown OKC, but the Fassler Hall concept does not fit that design.

Pros: Size, outdoor area, location, great design for Dust Bowl concept and the inclusion of some retail space.

Cons: Way to clean/bright looking to be a Fassler Hall, building set back from the edge of the street for parking? WHY?!

Don't get me wrong, I am still really excited that these two concepts are coming to midtown OKC, but the Fassler Hall concept does not fit that design.

No.

Western/Classen Triangle crowd is Yuppie and has been for a while...don't think Hipsters ever really spent time there.

Definitely Plaza is the Hipster area, along with the Paseo.

Bricktown is a diverse crowd.

Older professionals (35+) don't tend to go to bars in this city...they go to restaurants with bars. Mahogany, Red Prime, Metro, Ludivine, Vast, etc.