I really don't care who wins the Super Bowl this year but maybe I have a reason to watch now anyway.


http://www.youtube.com/watch?v=Cj5w6XByyYI

Kate Upton never fails to get my attention. LOL

Some innovative new ways to get viewer involvement in Super Bowl ads.

Coca-Cola: Who Gets the Coke? (http://www.cokechase.com/)

Pepsi.com Halftime (http://halftime.pepsi.com/)

Toyota had a contest to have the winner's picture featured in this ad.


http://www.youtube.com/watch?v=iymBRSUfz9U&feature=youtu.be&noredirect=1

#steerthescript by Lincoln (http://www.steerthescript.com/)

Audi had a contest to select the ending to this commercial.


http://www.youtube.com/watch?v=ANhmS6QLd5Q