Sounds like it has some Obama money linked... Michelle has raided the piggy banks for the fatties.

The video features MIKE MORGAN!!!

KFOR is doing a story on this "mystery" on the 5 and 6pm news tonight.

It wasn't that much of a story and they certainly missed out on a chance to ask about the signs being placed in illegal areas.

They probably spent more time promoting the story (coming up...) than the story itself.

Follow @5320polluters on twitter. I'll be revealing the Oklahoma state agency responsible for 5320. Also, I'll be describing the amount of tax money VI Marketing and Branding spent polluting our city with signs and permanent stickers, and how much Oklahoma City will be spending removing it all. I'll also be showcasing Tim Berney of VI's description of you as rubes and hicks because you don't 'get it', and how he intends to continue to pollute the city to make us a 'big league city.'

@5320polluters on twitter.

How about I just leave my 'spouting' to advising you to learn how to read. I CLEARLY stated "I DON'T DOUBT for a minute that these campaigns GENERATE SOME BUZZ." I followed that with another very clear statement that we can't know if the goal is to sell something or promote an idea or campaign. Since it hasn't been revealed what the 5320 is about then neither you or I can know what the goal is.

But obviously your inability to even follow my statements only proves your superior marketing intellect. I bow to you.

haha. Ah my bad. I did misread that, so for that I apologize and you win that point. But I stand by my other points and YES, we can know the goal of the campaign, it's obvious. It's to generate awareness and interest (at-least this phase).
Anyways I agree I made a stupid oversight, but I did so in haste after reading your previous stupid comments. And I would way rather get called out for a stupid oversight and own up to it, then make multiple ridiculous comments and then not be able to argue them effectively. For example, I like how you have abandoned your "No effective buzz campaigns in the last decade" comments and didn't respond to any of my other points, instead your just going to attempt to undermine me and my comments on the basis of my oversight, which is just proof that your comments are failures.

Follow @5320polluters on twitter. I'll be revealing the Oklahoma state agency responsible for 5320. Also, I'll be describing the amount of tax money VI Marketing and Branding spent polluting our city with signs and permanent stickers, and how much Oklahoma City will be spending removing it all. I'll also be showcasing Tim Berney of VI's description of you as rubes and hicks because you don't 'get it', and how he intends to continue to pollute the city to make us a 'big league city.'

@5320polluters on twitter.

are you serious ... or just looking for a reaction?

Follow @5320polluters on twitter. I'll be revealing the Oklahoma state agency responsible for 5320. Also, I'll be describing the amount of tax money VI Marketing and Branding spent polluting our city with signs and permanent stickers, and how much Oklahoma City will be spending removing it all. I'll also be showcasing Tim Berney of VI's description of you as rubes and hicks because you don't 'get it', and how he intends to continue to pollute the city to make us a 'big league city.'

@5320polluters on twitter.

OK Steve

Just ignore him. There will always be someone out to disrupt something good.

I'm just going to throw these two articles out there, forwarded by the Robert Woods Johnson Foundation, and let you all discuss. These are good examples of why states and municipalities are working as they are to push health care programs and healthy lifestyle initiatives. Yard signs aside, the intent is a good one, not only culturally, but economically.

Articles are HERE (http://gmj.gallup.com/content/145778/Cost-Obesity-Cities.aspx#1) and HERE (http://www.google.com/hostednews/ap/article/ALeqM5hhQiH2dp7f8oxrKJFH36EQOvH_xg?docId=0ecdf0d22 be44d1d8be2d0f08304ad39).

OK Steve

Metro, that was out of line. I've never posed under a fake id. I always use my real name.

Metro, that was out of line. I've never posed under a fake id. I always use my real name.

Since when did Metro become one of the biggest trolls on this site? Eeesh.

I am fascinated how this simple campaign style can generate a ton of buzz.

haha. Ah my bad. I did misread that, so for that I apologize and you win that point. But I stand by my other points and YES, we can know the goal of the campaign, it's obvious. It's to generate awareness and interest (at-least this phase).
Anyways I agree I made a stupid oversight, but I did so in haste after reading your previous stupid comments. And I would way rather get called out for a stupid oversight and own up to it, then make multiple ridiculous comments and then not be able to argue them effectively. For example, I like how you have abandoned your "No effective buzz campaigns in the last decade" comments and didn't respond to any of my other points, instead your just going to attempt to undermine me and my comments on the basis of my oversight, which is just proof that your comments are failures.

I love it. You admit to your oversight, which now actually means we agree on the fact we both think these campaigns generate buzz. I simply am of the opinion that if the goal is to sell a product that these types of campaigns are often not a financial success. I have no problem that if the only goal is to generate buzz or possibly product/service awareness then they can have an impact.

The fact you resort to taking my opinion so personally while offering not a single bit of proof to your retort or your own credentials doesn't exactly help your cause. At this point only time will tell what is being promoted, what the goal is and how effective and well spent all the money was.

I love it. You admit to your oversight, which now actually means we agree on the fact we both think these campaigns generate buzz. I simply am of the opinion that if the goal is to sell a product that these types of campaigns are often not a financial success. I have no problem that if the only goal is to generate buzz or possibly product/service awareness then they can have an impact.

The fact you resort to taking my opinion so personally while offering not a single bit of proof to your retort or your own credentials doesn't exactly help your cause. At this point only time will tell what is being promoted, what the goal is and how effective and well spent all the money was.

Ok, so are you really asking me to go grab some articles about the success of the Droid campaign? Or asking me to find you proof that this campaign is producing a bunch of buzz? Because I believe those were my two main points.

Well, I'm sure the 5320 campaign is very touched you were so moved by my opinion that you just had to sign up at OKCtalk, only post to this thread, and keep pushing an opinion that at the end of the day doesn't mean a hill of beans (this goes for my opinion too).

Well, I'm sure the 5320 campaign is very touched you were so moved by my opinion that you just had to sign up at OKCtalk, only post to this thread, and keep pushing an opinion that at the end of the day doesn't mean a hill of beans (this goes for my opinion too).

haha. It's not an opinion that the Droid campaign was successful. There is plenty of facts and articles to support that. You're a big kid, Google it.

I could care less about the 5320 campaign. I can only handle reading so many comments like "Name one buzz campaign that worked in the last decade" before I have to sign up for forum and try to speak some sense to the masses, so my brain doesn't explode. Which is the exact reason I have never signed up previously and try to stay away from these types of things because anybody can get on and voice ridiculous opinions.

Regardless, agreed, this is all for nothing, means nothing and now my restraint is coming back and I don't have time to continue this.

Follow @5320polluters on twitter. I'll be revealing the Oklahoma state agency responsible for 5320. Also, I'll be describing the amount of tax money VI Marketing and Branding spent polluting our city with signs and permanent stickers, and how much Oklahoma City will be spending removing it all. I'll also be showcasing Tim Berney of VI's description of you as rubes and hicks because you don't 'get it', and how he intends to continue to pollute the city to make us a 'big league city.'

@5320polluters on twitter.

Steve already beat you to it....

haha. It's not an opinion that the Droid campaign was successful. There is plenty of facts and articles to support that.

I'm going to guess its these commercials you're trying to compare to the 5320 campaign....


http://www.youtube.com/watch?v=e52TSXwj774


Seriously?

That is an amazing marketing strategy in the commercial!!!

That is an amazing marketing strategy in the commercial!!!

Agreed - but to compare it to the 5320 campaign is absurd.

5320 campaign was simply a mystery advertisement for a short time. Not the same as the Droid did.

Found this one interesting..

http://desmond.yfrog.com/Himg611/scaled.php?tn=0&server=611&filename=t0lm.jpg&xsize=640&ysize=640

LMAO!!!! That is a whole new level of marketing!!! OMG

The sidewalk in front of the downtown YMCA had the logo applied in chalk.

The sidewalk in front of the downtown YMCA had the logo applied in chalk.

Unless they have YMCA's permission or if its the city's sidewalk, they can get into serious trouble.

Unless they have YMCA's permission or if its the city's sidewalk, they can get into serious trouble.

Its the Y's property and since it looks pretty obvious its a health initiative campaign, I'm sure the Y gave permission.

Its the Y's property and since it looks pretty obvious its a health initiative campaign, I'm sure the Y gave permission.

When did you notice the chalk? If it was done yesterday/today, then VI Marketing is really stupid as we have an approaching storm system. Unless YMCA gave VI Marketing free advertising by doing the chalk themselves.

Unless they have YMCA's permission or if its the city's sidewalk, they can get into serious trouble.

Yeah, I hear Barney Fife might lock them up .

Metro, that was out of line. I've never posed under a fake id. I always use my real name.

Is it COMPLETELY out of line considering the multiple posts on your blog about it and posters comments, seems like you are the most outraged of anyone on the Internet, so it's not completely out of line.

My significant other works at OHCA. Its their thing, whatever it is.

Is it COMPLETELY out of line considering the multiple posts on your blog about it and posters comments, seems like you are the most outraged of anyone on the Internet, so it's not completely out of line.

it was out of line. -M

I'm going to guess its these commercials you're trying to compare to the 5320 campaign....


http://www.youtube.com/watch?v=e52TSXwj774


Seriously?

haha yeah seriously. You asked for a example of a successful buzz/interest campaign in the last decade. I'm not comparing them at all. Just showing a example of a successful campaign and proving that you have no idea what you're talking about.

Nice try though, to bad your trying to argue a point I didn't make. haha.

haha yeah seriously. You asked for a example of a successful buzz/interest campaign in the last decade. I'm not comparing them at all. Just showing a example of a successful campaign and proving that you have no idea what you're talking about.

Nice try though, to bad your trying to argue a point I didn't make. haha.

Actually, all you've proven is your inability to read (an error you've now made twice in this thread - the only thread you've even bothered to post on).

What I said exactly, was "All I've got to say is that if the best your marketing dollars could do is the same tired old "guess who we are" campaign, then you've got no originality in your business plan. Has this ever worked for a company or campaign in the last decade?"

I never asked for an example of a "successful buzz/interest campaign in the last decade." That would be a completely different subject. There are plenty of buzz/interest campaigns that are successes and failures. If you'll read my original post again (this time slower), I was specific to a "guess who we are" campaign.

The Droid campaign didn't have you guessing about the product or its features - it simply (and successfully) had the public in anticipation of a revolutionary new cell phone.

Furthermore, now that we know tax dollars paid a huge chunk of this, I'm even less impressed. I seriously do not want my tax dollars spent on illegally placed signs and 'buzz.' 'Buzz' is not going to get obese Oklahoman's in shape.

But I hope you make it a point to stroll back by here after the now not so secret campaign is revealed and then months later everyone realizes the only people who benefited from the 5320 campaign was the marketing firm who laughed all the way to the bank.

*This reminds me of when Kara popped up out of nowhere to post on the judicial race thread (and that thread alone) - only to claim she was an unbiased 3rd party so moved to let us know how wrong we were on Crawley. Then when Crawley got his ass handed to him she promptly disappeared. A planted troll is a planted troll.

Actually, all you've proven is your inability to read (an error you've now made twice in this thread - the only thread you've even bothered to post on).

What I said exactly, was "All I've got to say is that if the best your marketing dollars could do is the same tired old "guess who we are" campaign, then you've got no originality in your business plan. Has this ever worked for a company or campaign in the last decade?"

I never asked for an example of a "successful buzz/interest campaign in the last decade." That would be a completely different subject. There are plenty of buzz/interest campaigns that are successes and failures. If you'll read my original post again (this time slower), I was specific to a "guess who we are" campaign.

The Droid campaign didn't have you guessing about the product or its features - it simply (and successfully) had the public in anticipation of a revolutionary new cell phone.

Furthermore, now that we know tax dollars paid a huge chunk of this, I'm even less impressed. I seriously do not want my tax dollars spent on illegally placed signs and 'buzz.' 'Buzz' is not going to get obese Oklahoman's in shape.

But I hope you make it a point to stroll back by here after the now not so secret campaign is revealed and then months later everyone realizes the only people who benefited from the 5320 campaign was the marketing firm who laughed all the way to the bank.

*This reminds me of when Kara popped up out of nowhere to post on the judicial race thread (and that thread alone) - only to claim she was an unbiased 3rd party so moved to let us know how wrong we were on Crawley. Then when Crawley got his ass handed to him she promptly disappeared. A planted troll is a planted troll.

haha. Alright, your defense of using technicality is ridiculous. I read it just fine. A "guess who we are" campaign is a teaser campaign (Mystery Campaign), which is what Droid started out as and was based on similar principals. What does a teaser campaign do? It generates buzz/interest about a company/product/campaign. So not a completely different subject. The goal of a "guess who we are" campaign is to generate buzz/interest!

Alright let's see if any of these others will satisfy you:
- The wait is ovER campaign (Local one for you)
- Forgetting Sarah Marshall campaign
- KC Zoo Komodo Dragon Exhibit campaign
- Hyundai's Think About It campaign
- Friendship Dairies Hopscotch campaign
- Halo 3 campaign

"illegally placed signs" haha. get over yourself.

So if "Buzz", which is word of mouth and conversational communication isn't going to help get Oklahoman's into shape, then what is? I'd LOVE to hear your idea or plan that begins without getting the public/masses talking about the issue first. Please do tell.

haha. So are you saying that I am a planted troll? So that would mean you think that I'm doing this on behalf of the health campaign or VI? Well hate to break your heart, but I'm not apart of either one. And as I posted before, my reason for jumping into this was to argue campaign success, not the actual 5320 purpose.

Who cares if this is the only thread I want to post on? There is no rules against that. Only your own personal web "etiquette" where you feel superior because you've posted close to a 1000 times on various subjects. But I gotta hand it to, you win, you have spent more of your life giving your opinion OKCTALK, congrats...your kids will be so proud when you tell them, "Today I posted for the 1000th time!". Be sure to add that to your resume...

It was a good campaign.

Don't let the self-appointed marketing experts tell you otherwise. Saw lots of friends posting things related to 5320 in their Facebook feeds, there was discussion, etc.

Information disseminates differently these days. While I find the underlying premise that 5,320 lives would be saved every year if we were healthier a little hard to swallow as death is inevitable, so you'd figure it'd all average out in the end, I've heard the message and remember it now. At the end of the day, it's hard to ask anything more from such a minimally funded effort.

It was a good campaign.

Indeed. One of the best. Money well spent.

It was a good campaign.

Don't let the self-appointed marketing experts tell you otherwise. Saw lots of friends posting things related to 5320 in their Facebook feeds, there was discussion, etc.

Information disseminates differently these days. While I find the underlying premise that 5,320 lives would be saved every year if we were healthier a little hard to swallow as death is inevitable, so you'd figure it'd all average out in the end, I've heard the message and remember it now. At the end of the day, it's hard to ask anything more from such a minimally funded effort.

Agreed. Thank you.

Indeed. One of the best. Money well spent.

Agreed

This is amazing... I see the sign on MySpace when you go to the main site. Its right there!

Almost as amazing is finding out I know someone over 16 who visits myspace.

Almost as amazing is finding out I know someone over 16 who visits myspace.

Hahaha too true

5320.com is now being redirected to http://www.shapeyourfutureok.com/ and the only message there right now is "coming soon."

So.. Its 12 minutes past midnight and this is the best they can do? They promised to move up the date to today...NOW.

"illegally placed signs" haha. get over yourself.

What do you mean by that?

Passed 8 hours and still counting. What was a successful marketing is now a failure on the timing to deliver. When will it be revealed? I guess they're too busy with their Valentines...

They finally got done doing the deeds with their Valentines and now the site is up.

http://www.shapeyourfutureok.com/



Did You Know...
...the lives of 5320 Oklahomans could be saved each year if our state simply met the national average for health measures?

Are you, a family member, or a friend among the 5320? These lives may hang in the balance without bold action to improve the health of all Oklahomans.

Currently, Oklahoma ranks 46th nationally for health, but we have a blueprint to improve that health ranking through the Oklahoma Health Improvement Plan. This plan, requested by the Oklahoma Legislature, sets a clear path for our state. But for this plan to work, we each must get involved in improving our state’s health outcomes. No single individual, organization or government agency can do it alone. Working together, we can maximize the opportunity for all Oklahomans to lead long, healthy lives. 5320 Oklahomans are counting on us! Help Shape Our Future by learning more.

Complete waste of taxdollars.

Complete waste of taxdollars.

With that statement, you are siding with the people that want to do nothing...sit around...and watch people lose their health slowly...day by day.

Everyone "of sound mind" would rather approve spending to encourage people to get their health in shape.

Complete waste of taxdollars.

Agree.

With that statement, you are siding with the people that want to do nothing...sit around...and watch people lose their health slowly...day by day.

Everyone "of sound mind" would rather approve spending to encourage people to get their health in shape.

Why does that require TAX dollars? And do you or anyone else REALLY think that this publicity campaign is going to stop 5320 Oklahomans from dying due to unhealthy lifestyles? It won't. I would argue that if you made people watch TV programs like A&E's "Heavy" and NBC's "Biggest Loser" there would be a much greater positive effect. The mayor's "City on a diet" campaign has been more effective than this campaign will be... and how many tax dollars were spent on it?

The decision to change your lifestyle from an unhealthy one is motivated by internal reasons, not by advertising campaigns. I speak from personal experience. Two years ago, I finally decided that I was far too overweight and I was miserable; I made a determination to do something about it. And I did. I lost 106 pounds in 2009. Today, I continue to work hard to maintain a healthy lifestyle... not because of an advertising campaign, but because I realized that if I wanted to be their for my kids when they need me, I had to make a change.

What bothers me most in how this awareness campaign has been handled is that a local ad agency is pocketing a good chunk of change for a gorilla campaign that is already creating as much negative publicity as it hopes to create in positive awareness. Just read the comments on Twitter and Facebook. And it was done with our tax dollars. And it was done during a time of budget deficits and shortfalls.

And anyone "Of Sound Mind" would realize it was a poor use of tax dollars.

Complete waste of taxdollars.

Ditto....Agree

Complete waste of taxdollars.

Yep

And VI marketing is laughing all the way to the bank.

The marketing campaign was far better than the actual website, lol. I didn't even make it past the first page. I didn't watch the video or anything.

What do you mean by that?

I meant that in the grand scheme of things those signs weren't that big of deal, the legality of there placement is hazy, there are much bigger illegal problems going on to get worked up over, the argument that they are visual pollution is weak and the context in which he was using it was a weak argument point.

The marketing campaign was far better than the actual website, lol. I didn't even make it past the first page. I didn't watch the video or anything.

Agreed. I think the initial campaign was pretty good at raising buzz and such but this website and tie in are terrible. The back end of this campaign will not be able to sustain the goals they want, I don't think.

Why does that require TAX dollars? And do you or anyone else REALLY think that this publicity campaign is going to stop 5320 Oklahomans from dying due to unhealthy lifestyles? It won't. I would argue that if you made people watch TV programs like A&E's "Heavy" and NBC's "Biggest Loser" there would be a much greater positive effect. The mayor's "City on a diet" campaign has been more effective than this campaign will be... and how many tax dollars were spent on it?

The decision to change your lifestyle from an unhealthy one is motivated by internal reasons, not by advertising campaigns. I speak from personal experience. Two years ago, I finally decided that I was far too overweight and I was miserable; I made a determination to do something about it. And I did. I lost 106 pounds in 2009. Today, I continue to work hard to maintain a healthy lifestyle... not because of an advertising campaign, but because I realized that if I wanted to be their for my kids when they need me, I had to make a change.

What bothers me most in how this awareness campaign has been handled is that a local ad agency is pocketing a good chunk of change for a gorilla campaign that is already creating as much negative publicity as it hopes to create in positive awareness. Just read the comments on Twitter and Facebook. And it was done with our tax dollars. And it was done during a time of budget deficits and shortfalls.

And anyone "Of Sound Mind" would realize it was a poor use of tax dollars.

A. I'm guessing you have never lived in a super health conscience place. The reason it needs to be partly tax dollars is because the city/state is how you get the infrastructure set up to encourage and cultivate healthy lifestyles for the community. (especially in places like here, where private industry won't come in yet because their markets are not big enough to sustain business)
B. A publicity campaign is part of the initial process to change, you can't change behaviors of a large group with out first raising awareness and educating (this is a pretty basic principle...). So yes, I do believe this is part of process to bring change. (Don't confuse this with thinking I am saying this is a great or effective campaign)
C. If your argument is to have people watch reality TV, all I can say is: WOW...and I think you've provided pretty good insight of why Oklahoma is facing this issue.
D. You raised the question: how many tax dollars were spent on the "City on a diet" campaign, do you know the answer to that? or does anyone? I would be curious to see that info.
E. I agree lifestyle change is an internal process but you have to realize that part of that process is tied to awareness, education and resources. And all of those things are in many cases tied to your community, school, local gov, state gov, federal gov, etc.

I think you have valid points on: VI making off with a bunch of money, the campaign raising some negative publicity and using tax dollars during a time of deficits and shortfalls (Don't confuse this with me saying they shouldn't have used tax money, but I agree the timing could be questioned.)

There is at least one 5320 sign in Stillwater, and it's planted illegally on highway right of way.

Did anyone see Mary Fallin dancing at the press conference for the announcement, not totally bad.

I had been staying quiet since the last back and forth because it was pointless until the reveal. Now that it has happened I'm even less impressed with the 5320 marketing campaign. The only thing worse than failing to get buzz is to get buzz and then fall flat with the actual launch.

I still don't know for certain what the goal of the 5320 campaign up to today was. If the state admits it was for buzz alone then they should be ashamed because that is never a good use of public funds. I'm also shocked VI Marketing would try to create such hype around something they had to have known would fall flat and have a terrible delivery.

They'd have spent the money better if they just gave 350,000 people $1,000 at the end of a year if they improved their lifestyle.

I had been staying quiet since the last back and forth because it was pointless until the reveal. Now that it has happened I'm even less impressed with the 5320 marketing campaign. The only thing worse than failing to get buzz is to get buzz and then fall flat with the actual launch.

I still don't know for certain what the goal of the 5320 campaign up to today was. If the state admits it was for buzz alone then they should be ashamed because that is never a good use of public funds. I'm also shocked VI Marketing would try to create such hype around something they had to have known would fall flat and have a terrible delivery.

They'd have spent the money better if they just gave 350,000 people $1,000 at the end of a year if they improved their lifestyle.

or at least make the website more useful, as that will be a much longer available resource than the signs.



Did they just make up the following names for the regions, I certainly don't think I have heard people using them for the regions.

Frontier Country - OKC metro, possibly a little more.
Lake and Trail Country - everything south of 'Frontier Country'
Great Plains Country - southwest corner of state.
Kiamichi Country - southeast corner of state.
Green Country - northeast corner of state.
Red Carpet Country - northwest corner of state.

http://www.ok.gov/strongandhealthy/Tools_for_Healthy_Communities/index.html