I went back and tried this again because I wasn't that impressed the first time. My opinion is that this is a shop for people who like frosting. I tried four different kinds: Coconut cream, strawberries and cream, chocolate malt and peanut butter cup and added in a brownie bite for good measure. The strawberries and cream and peanut butter cup frosting were very good. The coconut cream again had so much almond flavoring that I couldn't taste the coconut. The chocolate malt was chocolate flavored but nothing to write home about unless you happen to really like frosting. I think the cake part of the cupcake probably appeals to people who like very fluffy cupcakes, but once the frosting was off, they didn't have much flavor. I thought the brownie bite was very average and again, the frosting had a strong almond flavor. I think the cupcakes at Sage are far better if you like smaller, fluffier cupcakes. And, personally, I think the Sara Sara cupcakes, while denser and decidedly not fluffy, have far better flavor. The coconut cream at Sara Sara has coconut throughout the cupcake and all you taste is coconut and a little vanilla. Sara Sara's red velvet and German chocolate cake cupcakes are amazingly flavorful, to me. Disparities probably represent different tastes, as I dislike frosting and usually take most of it off and so much prefer a flavorful cupcake to flavorful frosting. I prefer Cuppies and Joe's cupcakes to Pinkitzel as well. It was really busy tonight, though and I saw a bunch of little girls there having a party. My daughters would have loved it when they were little.

I went back and tried this again because I wasn't that impressed the first time. My opinion is that this is a shop for people who like frosting. I tried four different kinds: Coconut cream, strawberries and cream, chocolate malt and peanut butter cup and added in a brownie bite for good measure. The strawberries and cream and peanut butter cup frosting were very good. The coconut cream again had so much almond flavoring that I couldn't taste the coconut. The chocolate malt was chocolate flavored but nothing to write home about unless you happen to really like frosting. I think the cake part of the cupcake probably appeals to people who like very fluffy cupcakes, but once the frosting was off, they didn't have much flavor. I thought the brownie bite was very average and again, the frosting had a strong almond flavor. I think the cupcakes at Sage are far better if you like smaller, fluffier cupcakes. And, personally, I think the Sara Sara cupcakes, while denser and decidedly not fluffy, have far better flavor. The coconut cream at Sara Sara has coconut throughout the cupcake and all you taste is coconut and a little vanilla. Sara Sara's red velvet and German chocolate cake cupcakes are amazingly flavorful, to me. Disparities probably represent different tastes, as I dislike frosting and usually take most of it off and so much prefer a flavorful cupcake to flavorful frosting. I prefer Cuppies and Joe's cupcakes to Pinkitzel as well. It was really busy tonight, though and I saw a bunch of little girls there having a party. My daughters would have loved it when they were little.

That's another good reason why there isn't just one business in a particular category, Betts. Different people have different tastes and no one business can please everyone.

Agreed. That's why I take all reviews with a grain of salt, mine included! And, the best thing about Pinkitzel is the fact that there's shopping with the kind of little things people take home as gifts, or pick up because they're inexpensive. It makes a nice tourist stop or gives something interesting for downtown visitors to look at. The decor is way over the top for me, but people who like stores like Lime Leopard will love Pinkitzel. So, I am glad the store is there, it's just not the cupcake shop for me.

Checked it out when I was in town last month. Impressive place. Someone clearly put a lot of capital into it. I didn't try a cupcake, but they looked good. Hopefully they stick around.

I liked that they had a big, gaudy neon sign outside. Hopefully they are staying open late on game nights and capitalizing on the traffic that goes past that block.

the best thing about sara sara is the employees, but i'm biased...