flintysooner
04-29-2010, 09:09 AM
Amazon's Kindle Will Retail at Target (http://www.eweek.com/c/a/Mobile-and-Wireless/Amazons-Kindle-Will-Retail-at-Target-499719/)
Amazon.com’s Kindle e-reader will debut in Target stores starting on April 25, representing an escalation in the online retailer's competition against not only other e-reader manufacturers such as Barnes & Noble, but also Apple's bestselling iPad. Both the iPad and Barnes & Noble's Nook e-reader are sold through Best Buy. Amazon's release of an SDK (software development kit) for the Kindle, and the acquisition of a company that specializes in touch-screen technology, also demonstrate that the company is looking to hold and grow its share of the increasingly mainstream e-reader market.
Amazon.com’s Kindle e-reader will debut in Target stores starting on April 25, representing an escalation in the online retailer's competition against not only other e-reader manufacturers such as Barnes & Noble, but also Apple's bestselling iPad. Both the iPad and Barnes & Noble's Nook e-reader are sold through Best Buy. Amazon's release of an SDK (software development kit) for the Kindle, and the acquisition of a company that specializes in touch-screen technology, also demonstrate that the company is looking to hold and grow its share of the increasingly mainstream e-reader market.